Pokémon: The Past and Future of Mobile Gaming
Pokémon has been very popular in the past and everyone must have heard its name either through nintendo or Television show.
Pokémon has once again made entry but this time on mobile application development space and have named it as Pokémon Go which is available on android and iOS.
This is a new concept based on a new type of game which incorporates real world places with smartphone location and augmented reality.
The game uses a smartphone’s GPS location and real-world maps to track players as they move around. Players can visit typically landmarks or buildings and collect free items in the game.
What is Pokémon Go App?
Pokémon Go allows you to discover, trade, train and battle with little Pokémons found in the real world through augmented reality (AR) in your device. This app will show a map of your surroundings and you see a Pokémon through your camera lens. You have to collect the Pokémon and add it in your collection.
The mechanics Pokémon Go are very similar to Ingress. In Ingress, you find a location of interest in the real world through the app. You then go there and attempt to take it over by collecting and expending “Exotic Matter.” If you move over the location, you can then buttress it with any variety of defense mechanisms within the app. Two sides battle it out across real cities across the globe.
The app has become so popular that users are spending more time playing Pokémon Go than they are spending time on Facebook, Snapchat, Twitter or Instagram. Average time spent on the Pokémon Go app is 33 minutes playing the game compared to 22 minutes on Facebook and 18 minutes on Snapchat, according to sensor tower.
Consequences of new technology
We have heard a lot of good things about the app but there are certain unintended consequences that have arisen. Some of the highlights are:
- An American woman found a dead while she was looking for a Pokémon nearby the river.
- Four people were arrested after they used the game to lure the people to shady areas and rob them at gunpoint.
- There are news of people falling over, getting injured because they were constantly busy in their smartphones and not paying attention to what is in front of them.
- Recently, malware attacks were also in the news where people who played the game got infected by the virus. It is also important to mention that the hackers used the official version where they had injected the virus and uploaded to other sites. Those who have downloaded the app from unauthorised sources have faced the malware issue.
Even after having so many issues, the app remains the favourite among the people without a doubt; they have developed a great app.
Are you using the Pokémon Go app? Let us know in the comments section below.
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Shivam Srivastav is the Marcom Manager at Appinventiv. He is a dynamic marketing strategist who believes in transforming technology in ways that are digestible to the end users. Shivam plans strategies to cross the technical corporate speak and reach the masses in a language that they can relate to - value, knowledge, and solutions. In order to reach the masses of untapped potential, he keeps himself well read on the issues that small and mid-cap organizations face and what they need when in the marketing funnel.
