Built for IKEA stores, the ERP solution helps walk-in customers go through the
store’s product catalogs right from the store-erected tablet panel. The two-fold
solution has been used by IKEA for giving customers an in-store catalog solution
on one hand and on the other hand using their personal information as a
Easing in-store Onboarding
of World’s Largest Furnishing
For a brand as massive as IKEA, customer onboarding is always a challenge.
Assigning a sales representative to every customer is difficult considering the heavy
footfall and even when customers get a guiding hand, it remains a challenge for the
reps to be updated on the product availability in stocks and the applicable
discounts and offers.
Additionally, multi-national B2C brands constantly struggle with gathering
customers’ information - email addresses, products they are interested in, etc. for
Noting the issues, there was a need for an ERP solution that would do both - give users
the real-time status of products’ availability and collect their information to then use
as marketing assets.