How we helped Edfundo become
the world’s first financial intelligence
hub for kids

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About Edfundo

Edfundo is a UAE-based financial literacy and money management app which helps children learn finance management from an early age.

Founded by teachers who understand children’s learning patterns deeply, Edfundo is the world’s first financial intelligence hub with a digital learning lab and prepaid debit card built for kids, parents, and educators in the UAE.

  • FinTech (Financial Literacy)

  • Ideation, Design, Development, and Deployment

  • Startup

  • Consult our experts

Strengthening the
Financial Literacy Space for
Kids & Parents with Innovation

Multiple studies over the years have found that financial literacy is low among kids and young adults, which often puts them at risk of making poor financial decisions later in life.

Our clients being from educational backgrounds and having worked as teachers in the past, understood the gap in financial literacy among youngsters and thus wanted to come up with an effective solution.

Need of the Hour - An innovative
end-to-end mobile app

After in-depth discussion with our team, the client concluded that a financial literacy and real-world smart money management app could help both kids and teenagers to become financially smarter.

Appinventiv started developing

The world’s first financial intelligence hub with a prepaid debit card and a digital learning lab for kids, including a range of interactive courses, quizzes, and more

A smart money management platform for kids with flexible parental controls to help parents nurture money- smart youngsters

The app we built helped the client

  • 01.    Bag a pre-seed funding of $500,000
  • 02.    Prepare for a seed funding round of $3 Million
  • 03.    Form a partnership with Visa and NymCard
  • 04.    Visualise the product as a SaaS-based platform
  • 05.    Scale the product into a white-label solution

Our process


  • Ideation
  • Project planning


  • Wireframe
  • UI/UX


  • Prototype
  • Infrastructure QA


  • App & Play Store
  • Project management

How our solution helped Edfundo build an end-to-end mobile app with a seamless user experience

Appinventiv kickstarted the project by helping the Edfundo team in their discovery period and brainstorming their idea to turn it into an innovative technological solution. After the ideation and discovery session, our team, through its rich experience and deep understanding of the client's vision for the product, presented its expertise in developing a robust and engaging mobile app for kids and their parents.

During the agile development process, our team followed industry-best practices and procedures. It also put a flexible ecosystem in place to meet the client's changing requirements, and solutions wherever required.

During the product development phase, our team implemented various innovative features and functionalities that pushed the Edfundo app into becoming a unique technological solution. For instance, our team efficiently:

  • Executed the app’s parental control functionality for parents to keep a close eye on their kid's money management
  • Customised the UX of the application for clients to facilitate financial learning in a colourful, interactive, fun, and easy way for kids
  • Implemented data analytics feature to capture all the activities of the users

Our team implemented all this and more, using native Android and iOS application-based solutions supported by a highly scalable NodeJs backend to provide a seamless user experience. Our team kept a proactive communication open to ensure complete transparency at every stage of the development process.

The Results - How we helped
Edfundo scale their business

Our relationship with Edfundo is not limited to just providing a technical solution

Our team, with the help of its rich experience, has been assisting clients in getting other businesses with similar/ modified requirements. Our team has helped Edfundo visualise the product as a SaaS-based platform, along with converging it into a white-label solution.

Apart from helping Edfundo to scale their business, this
is what we have further helped them achieve:


Pre-Seed Funding

Best FinTech

Seamless Awards 2022

with Visa

to Launch “Financial Football”
Video Game


CNN International,
The National, Khaleej
Times, etc.

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