KFC application is an extension of the global brand into the UAE. The app enables users to order & get KFC food delivered right at their doorsteps across Egypt and the Middle East. The app also enables users to track the real-time status of their order delivery Besides home delivery, the application also offers them the ease to do self-pickup, book a table, or carhop - all from the home screen.
It is not uncommon for food chains to partner with food delivery aggregators to take their products to a wide market. However, this ease more often than not is met with low brand resonance and high competition.
For a brand that has been around 1952, it is very important that brand resonance is kept intact in order to keep the legacy alive. For KFC, keeping its legacy alive meant adopting digitalization.
Developing a comprehensive as well as customized product management system for automatic SKU generation.
We worked on creating a contactless experience for the KFC diners. Our team worked on the facility of placing the order simply by scanning the QR code on their devices. This didn’t just expedite the order placing time but also lowered the waiting line time to a massive extent.
In order to make people order from the KFC application in place of aggregator apps, it was very important to double down on the customer experience. In addition to the multiple order types, we offered high personalization in the app and made it easy for customers to view their order history and make payment through multiple gateway options.
We added advanced analytics for the brand to view the app’s performance. Based upon graphs and digestible data, we made it easy for the admins to track the performance and the critical areas that they had to work on.
We were looking for an agency that holds an expertise in not just mobile but other digital avenues active in a restaurant space as well. When we saw Appinventiv’s portfolio ranging across multiple restaurant solutions, we knew that they would be the best fit for our needs.
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