Why Startups Must Focus on Android App Development?

Saurabh Singh October 20, 2023
Why Startups Must Focus on Android App Development

What you do whenever you need some information? Obviously, you would be searching it on your smartphone- either on the web or on a related app. Today, the mobile has become an indispensable part of our lives; it is nearly impossible to live a single day without it. In such a scenario, it is not wise to restrict your business to offline presence; one has to make its business available online. And undoubtedly, the best method of doing so is mobile app development.

When talking about building an application, the first thing that comes to mind of start-ups is which platform to choose. As a startup you have limited resources and higher market risk; you cannot afford developing for both at the same moment. In this situation, it is really necessary to understand what will be more profitable- iOS or Android app development for Startups.

In the last 2 years, we have come across various clients who were familiar the importance of having a business app but were puzzled which platform will be better for them. To help them out and give a clear idea to all, our experts have shared a piece of information in this blog describing why Android apps are a better investment for Startups.

Android App Development- A Better Option for Startups

Android App Development

Android platform is gaining higher popularity day by day. According to a survey, there are more than 3 million Android apps in the market, with hundreds of applications adding to this every day. This attracts the startups to invest in Android application development, and it is evident because of the following factors:

  • Larger Audience Reach

It has been found that Android holds 87% of market share, leaving iOS with just 12%. Again, it is more prevalent in developing areas like Asia, Africa, and Europe whereas the iOS has better scope in developed areas like America. So, if your targeted audience is in developing countries or your users are from different economic groups, you must go for Android. Whereas, if your targeted area is USA, then iOS app development is the right choice for you!

  • Lower Investment

Android is an open-source platform. One can get an access to the SDK and development tools for free. This means you need not suffer from higher Android app development cost. Again, the proficient and experienced Android app developers are available in the market at much reasonable rates than the iOS developers. So, a startup has to just invest in experienced resource and app marketing. And can yield higher profits. Hunt for the best optimal android app development services now!

  • Earlier App Launch

In today’s hyper-competitive market, it is necessary to make a base in the market as soon as possible. In this case, Android application development is a boon for Startups and other agencies. The Android platform offers a large number of code libraries that can be used to build the android app at the earliest. You just need to search for a script and run it; there’s no requirement of starting from the scratch. This reduces the time and efforts required for app development.

Also, the app approval time is just a few hours for Android applications, which again adds to the perks of Android application development. So, what are you waiting for? Look for the top app development companies immediately!

  • Higher Customization Options

Android renders higher grades of customization options, allowing developers to create mobile applications with diverse functionalities. No matter how complex your app idea is, Android always has a room for customizations. It provides flexibility at integrating communication tools, multimedia tools, data management functions and much more as per your business needs.

  • Better Marketing Channels

Android has an advantage over iOS that you are not at all restricted to submit your application only on Google Play Store. An Android app developer can submit its app on various other third-party platforms, provided the app is verified by them. This means you can make your app accessible to users via multiple sources.

Besides this, android app development empowers you to publicize your app more effectively. As millions of users visit Google Play each day, there’s a higher chance of app visibility. In addition to this, you can select multiple marketing plans to advertise your app on play store and enjoy higher app downloads.


The business world is getting completely revolutionized by the mobile apps. Having a mobile app has become the need of the hour. In such a scenario, the start-ups can get the perks of this technology at limited resources and experience through Android application development. As described in the above points, Android app development is a feasible option for Startups, provided you are not targeting in USA.

Saurabh Singh
CEO & Director
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