In today’s digitalized world, where most things happen with a tap or swipe, applying for a job and the recruitment process should be time saving and cost-effective, except it is not. Primarily in the case of tier 3 jobs.
With massive job cuts and employee layoffs, finding a job, especially for people who are not economically well-off comes as a huge challenge.
JobGet, bridges this exact gap and provides the best employment services to job seekers in the retail and hospitality industry.
Necessity is the mother of invention. For Tony Liu, the Co-Founder of JobGet, it certainly holds true. When the client first spoke to us, we realized it was a great idea with a noble vision.
When Tony Liu saw his mother struggling with job applications in the hospitality sector, he studied the employment landscape. He found out that the majority of people from underserved communities spent almost 30-40 odd minutes applying to a single job.
It was then that Liu and Billy Lan (CTO and Co-Founder) envisioned building a platform that provided the right staff to employers and an array of opportunities to thousands of job seekers in the blue-collar space.
We initiated the process in March 2019 with a Product Discovery workshop, performed strategic analysis and UX
Design to solidify the Information Architecture and handed off UI Designs to our dev team who developed the app by
We kicked off the project with a Product Discovery Workshop. Discovery Workshop is our trusted format for problem-solving. Our cross-functional team spent the first day understanding the client’s vision of the product and the intent behind the application.
We established the core values of the product and created User Personas.
User Research was carried out by conducting interviews and sending out surveys to a range of users working in the retail, hospitality sector, and customer service. The intent was to understand their motivation, behaviours, pain points and gather insights on how people perceived certain issues.
How do you feel about job opportunities in the retail and hospitality sector?
Do you have any frustrations with regards to looking for jobs?
How long does it take you to apply to a single job opportunity?
What are your thoughts on the recruitment process?
What are the websites or sources that you use frequently?
Would you be open to the idea of job application and recruitment over text/ video call in an app?
The interviews provided us clarity on the challenges job seekers were facing while exploring opportunities. Building a digital product requires looking at things holistically and considering the many elements of the environment we are operating in.
Stakeholder research was carried out by conducting interviews with professionals in the industry. It helped us understand their perspective on the issues.
What is your recruitment process like?
What are some of the skills that you look for in a candidate?
What are your frustrations about the recruitment process?
Would you be open to the idea of doing this over text/ video call in an app?
We ran a competitor analysis comparing JobGet with other platforms. We evaluated them against common parameters. It is a critical segment of our marketing plan and helped us identify opportunities and avoid bottlenecks.
The results from competitor analysis validated that there was a niche unexplored and our product will find the right market fit.
We had identified our target audience. The majority of our target users were middle-aged people, who were not too educated or tech-savvy.
To make recruitment faster and easier, an integrated chatting and video experience seemed like a necessity. We started building a product that didn’t just have a feature to chat with your prospective employee, but also video call them, interview them in the moment, and finalize the whole process in one go.
There was no hassle in terms of going from place to place for interviews and waiting for the recruiter’s response for days. We wanted the app to be a complete solution provider for various job needs, for both employers and jobseekers.
User Interviews and research helped us understand the target audience and their needs better. We were able to formulate stories from the perspective of the user. We outlined a path that a user would move in, in order to accomplish their end goals quickly and have a smooth experience.
Following the user stories, we created a user flow map that outlines the journey for both the employer and the employee. While mapping the user journey we established that we wanted to reduce the timeline of the whole recruitment process from weeks to minutes. This implied removing any barriers whatsoever, such as no detailed resumes and cover letters, thereby making the process instant, easier and efficient.
We prepared empathy maps to gain deeper insights on how to tackle user challenges. Mapping empathy helped us view the world through the eyes of the target users and understand their problems firsthand.
During the research phase, we found out that most people in the blue-collar space would flock to the public library to apply to jobs online. It took them almost 40 minutes to apply for a single job.
We structured the app in a way that was simple and most logical. The app was designed such that users would better adjust to the functionality of the product.
We conducted exercises like paper prototyping and pencil sketches to map out ideas and visualize features. This was done to envision the early stages of the product, define the layout, structure, and content for each application screen.
At first, we developed the previously made paper prototypes and sketches into a defined digital version. It provided us more clarity regarding the components and content of the application.
We then created high fidelity prototypes keeping in mind the structure and layout of each screen, beginning with registration and onboarding.
To ensure that users don’t miss out on the best opportunity, we provided them an ease of access by filtering opportunities as per the various categories such as Chef and Cook, Waiter, Cleaner, Bartender, Host, and others.
When visiting the company’s profile, the user can see all the pertinent information such as Job Description, Experience required and Salary range. The information is presented in a manner that is easily scannable and reduces the time required to apply for a job to just a few mins.
During the Stakeholder Analysis, most employers admitted that it took them a lot of time to go through a candidate’s resume in its entirety. We designed the User Profile in a manner that it acts as a wholesome resume. It is visually appealing, scannable and reduces the time required to go through each candidate’s application.
We helped materialize the vision behind the app by making the recruitment process instant, accessible and efficient.
JobGet provides Speed of response and filters opportunities as per the various categories.
Besides providing thousands of job seekers their dream job within minutes, JobGet is a MassChallenge startup as well as an MIT Inclusive Innovation Challenge winner.
One hundred startups were a part of the 2019 Cohort where JobGet was selected as one of the winners for the MassChallenge Boston Cohort by a community of expert judges.
It went on to win the Gold Award at the 2019 MassChallenge Awards Ceremony. As part of the award, JobGet received a $50,000 cash prize to expand its business operations.
JobGet was awarded the top prize under the Income Growth and Job Creation category at the US and Canada Regional Finals for the 2019 MIT Inclusive Innovation Challenge.
Global organizations representing the most innovative future of work competed in the MIT Inclusive Innovation Challenge where JobGet was awarded $250,000 as a Global Grand Prize Winner by a selection panel of world innovation leaders on November 21, 2019.
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