iOS / iPad    

Techniques for Growing User Engagement in iOS Mobile Apps

November 3, 2016   byJas Singh Bhasin0 COMMENTS   254 views

There are several challenges faced by the mobile apps developers. There are many companies which offers only a mobile experience for its customers. But, the developers need to follow the best practices that lets them to stay focussed on the latest trends in app usage. For the developers the most difficult tasks are the installation of the iOS mobile apps as well as letting the users continue in their efforts to use the apps. Following are some of the techniques for growing app engagement with the iOS apps:

  • Deep Linking of Mobile Apps
  • Push and Local Notifications
  • Spotlight Indexing
  • App Analytics
  • SiriKit
  • Localization and Internationalization
  • Social Media Integration

Deep Linking of Mobile Apps

The user engagements are driven by deep linking for simplifying the app onboarding process. It is basically an URL that directs the user to a specific location inside the mobile app. Deep links not only help in the opening of the app but also acts on any information that is part of the URL. The deep links in iOS apps will enable you to act on multiple activities, making it easier for the users. They are very useful for attracting new users to the mobile apps, with enhanced onboarding experience with the customers. When the user does not have the mobile app installed on their devices, and this is where an advanced form of deep linking called the deferred linking comes into picture.

Push and Local Notifications

Push and local notifications are the best way to boost engagements and increase user retentions. For the iOS, when the screen gets unlocked the message moves to the notification tray. The notifications are useful for reaching out to the users, even when the apps are not used actively by the user.

Spotlight Indexing

Searching is an inherent part of the modern day consumer. More content integrated with the standard search is a delightful user experience. Users are allowed to search without even opening the mobile apps, with Spotlight Indexing. This is a subtle way of enhanced app engagement, even with a closed app.

App Analytics

The performance of the iOS apps is mostly gauged by the common metric of app downloads. It is often considered as the most fundamental metrics for mobile app analytics. There is a metric that rides over the overall retention rate. This is tied to the in-app behaviour and in-app monetization. The metric should be able to keep a track on the users who opened the iOS apps for the first time and then revisited it. Strategies are implemented on the basis of these metrics and useful marketing campaigns directed to the users who abandoned the apps or  even download the app.

SiriKit

Siri is an useful way for conversing with your iOS user. Siri makes use of natural language processing and find out what the user is trying to do, with a structured representation. There are six domains on which the app developers can leverage, as decided by Apple and these are:

  • Messaging
  • Payment
  • Audio or Video Calling
  • Ride Bookings
  • Searching Photos
  • Workouts

Within these domains Siri operates on intent, which is an action that is understood by the application and will be able to communicate with your iOS mobile apps.

Localization and Internationalization

Translating your iOS apps into multiple languages is called localization. But, the first step before localization is called internationalization. The iOS app need to be adapted to the various regions, cultures and languages, adapting to the regional and cultural conventions of the place of residence of the user. An internationalized app comes in the form of a native app, in the supported regions and languages.

Social Media Integration

Social media has a dominating effect for the iOS mobile apps. It is a very important tool for engaging with your app’s user base. User engagement is dependant on social shareability and but this must not be intrusive in nature, without any interference in the user experience. However, social shareability brings countless users for your business.

There is no magic formula for enhancing user engagement of your iOS app, but the above techniques are used for garnering loyalty through your app.

Appinventiv, happens to be one of the leading mobile application development companies, growing at an outstandingly fast pace. They focus on working with the latest technology and across diverse and emerging platforms of wearables, IoT and smartphones.

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About The Author

Jas is a blogger, author and strategist and have worked with companies and brands to optimize their online strategies with digital content and social media marketing.

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