Wholesome Entertainment Goes Mobile With 30M+ Downloads

An award-winning mobile app offering wholesome entertainment across multi-screen devices

TASK OVERVIEW

Overcoming Obstacles

NexGTv, a Digivive flagship, is a leading subscription service for watching Live TV. The app allows you to watch everything on the TV live on the mobile app. From news to entertain and movies, you can bring a range of channels from your TV on to your mobile with NexGTv.

The app that came to us already existed in the market and the number of changes that had to be made, to make it better, were the ones that could affect user experience. We had to ensure that a gap was maintained between the release cycles, to come across as an app that is updating instead of one that is under maintenance.

We came to Appinventiv with an app that was already launched in the app stores but had a number of glitches that needed to be worked on. With a readymade layout, they had a very little scope to play around.

User journey map for NexGTv showing app features for different modules.

GETTING STARTED

Wireframes & Prototypes

Our first task was to create a new set of wireframes with the designs of how the app was going to look like. Next, we had to make the app's concurrency time much higher than it was.

WORKING OUT THE DETAILS

Colors & Typography

We used a bright and vibrant color palette in the app, as it ca­tered to an audience that belonged to varied age bracket.

  • PRIMARY COLORS
  • CONTENT TYPE COLORS
  • GREYSCALE COLORS
TypographyHelvetica Neue
  • Aa
  • Ba
  • Cc
  • Dd
  • 01
  • 02
  • 03
  • 04

Helvetica’s modern sensibilities and sleek lines is what we opted for to become the dominating typography of the app to help make the text blend in with the app design

GETTING TO BUSINESS

User Interface Design

Our design structure was a blend of the brand elements of NextGTv and usage of white space to make it easier for the users of varied age brackets to interact with the app.

APP DEVELOPMENT

Making It All Work Out Together

We started with changing the app's base with an updated technology stack to ensure that the concurrency time was high. A constant look out was maintained on how the users are interacting with the app, amidst every change that we were making with the app.

Our Technology Stack
Best live tv app
28 Dec 2017 Mansiei

Amazing App. Loved their new interface!

Awesome app
30 Sep 2012 Susvith

Even 5 rating is not enough for this app...Worth the buy...For cricket live streaming i can give this app 100 stars rating...Thanks a ton

Amazing TV on Phone
3 Jan 2014 Sanju141985

Really good content to watch I just love on demand section You can watch daily shows in the go Anytime anywhere

Brilliant app
15 May 2015 G Sahni

Perfect app to get connected with huge entertainment content variety unlike a hotstar, which is only star content

THE OUTCOME

Better Than The Best!

The revised end product that we received was an app that had a high concurrency rate and a higher than ever before app session time, hinting towards the transformed app UX. It was at the back of these factors, that NexGTv is now a 24 million user base application.

30M Downloads
4.2/5
Rating on
google playstore
READ NEXT How Our Refined UX Strategy For Dominos Increased Their Conversion Rate By 23%

Now Is The Time To Craft Brilliance Together

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For Sales Inquiry +1-646-585-0501 For queries related to career, contact our HR at: 0120-4174793 or email us at: hr@appinventiv.com

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