Striving to find more ways to connect people, our client needed personalized
customer data insights to boost data access speed and improve customer experience. The company collected and stored over 50 million events from multiple sources and therefore needed a way out to eliminate extra data silos and enhance data quality
Another standard issue was customer data management and optimization. Our client required implementation of a data analytics platform that could optimize and segment customers’ historical and current data to analyze the user preferences. They needed a data analytics platform for telecom that could track and improve customer churn rate, estimate customer lifetime value, and provide personalized product and content recommendations.
In short, our client needed data analytics services and solutions that could transform the telecom company into a customer-centric enterprise.