Pizza Hut - Food Delivery App | Appinventiv

Increasing Pizza Hut food delivery app's
conversion rate to 30% through
a transformative UX/UI


One of the most renowned fast-food restaurants globally, Pizza Hut operates under the billion-dollar Americana Group in the UAE.

As part of our Americana Group project to build 18 mobile apps for 5 of its brands in a single year, we launched 2 Pizza Hut food delivery apps in 4 countries across the MENA region – UAE, Egypt, Bahrain, and KSA. The apps for all locations feature excellent UI/UX that allows users to navigate and order food in a few clicks effortlessly.

Industry Restaurant
Services Design, Development, Support & Maintenance
Business Type Enterprise
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Pizza hut app login
Pizza hut app menu
Pizza selection
Edit order

How we Developed an Engaging Pizza Hut Mobile App in the Middle East

Despite being a leading pizza brand, Pizza Hut did not have a well performing digital appearance. Their app did not have an extensible and scalable architecture, which also led to the poor user experience.
As a result, Pizza Hut needed to create a mobile app that was not just fully functional but also highly engaging for customers.

Our team focused on designing a UI/UX for the app that was visually appealing. Our design team conducted extensive research, which let us quickly grasp the users' needs and drive Pizza Hut’s business to digitalization using the greatest tools and technology suite available.

Our search for an industry leader that could design, integrate, and digitally engineer fluid and eye pleasing apps in restaurant space ended with Appinventiv. The agency helped us unlock opportunities by building specialized capabilities that empower scalability. Innovation-led digital transformation of our processes by Appinventiv is playing a pivotal role in tackling our scalability requirements.
Mohit Mendiratta
Director - Restaurant Technology Americana Group (kuwait Food Co.)

Our Process


  • Wireframing
  • User Journey Mapping


  • Backend Development
  • Architecture Development

Support & Maintenance3

  • Quality Testing
  • Post-launch Maintenance

Our Project Challenges

Pizza hut app UI/UX design

Appinventiv’s Development Journey with Pizza Hut:

Following a Product Discovery workshop, we invested most of our promised time in product research & wire-framing to lay out the structure & architecture of how Pizza Hut had perceived their new app to look like. Our development team put extensive effort on UI designing that could improve the user's journey across the Pizza Hut app for an easy, speedy and glitch-free food ordering and delivery experience.

The pizza hut delivery service app we created assists our client in achieving long-term success along with having regular updates to investigate performance and consistency, resulting in increasing application traffic. Furthermore, our team integrated unique features to automate food ordering & delivery right at the customer's doorstep eliminating unexpected delays.

Pizza hut app splashscreen
Pizza hut logo

The Results

50k+ App Downloads
30% Conversion Rate
7secs Screen Transition
Time Increased

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