Sakshi News is one of the leading digital media platforms in Southern India, operating primarily across Telangana and Andhra Pradesh. Owned by YS Bharathi Reddy, the platform has been a key player in the regional news ecosystem, delivering real-time updates, editorial opinions, and multimedia content. With a massive user base relying on timely and seamless content delivery, the need to stay technologically updated was both strategic and operational.
Responsive Web Development, CMS Build, Data Migration
For a high-velocity platform like Sakshi News, every second counts—whether it’s breaking political updates or driving ad revenue through real-time content. But the platform’s outdated Drupal 7 foundation had become a roadblock to scale. The UI was visually obsolete, the CMS slow and rigid, and editorial workflows were bogged down by manual publishing dependencies.
Behind the scenes, the lack of technical documentation from the previous vendor turned even basic platform updates into multi-day efforts. Editors couldn’t publish quickly. Ad placements lacked agility. Readers bounced off slow-loading pages. And with modern performance standards rising across India’s media landscape, Sakshi News risked losing its regional stronghold.
It was clear the platform didn’t just need an update—it needed a complete re-architecture, from content delivery to ad management to user experience. That’s when Sakshi News partnered with Appinventiv to rebuild its digital publishing engine for speed, scale, and monetization.
Redesigned, responsive layouts and a reader-first experience drastically improved retention.
Personalized modules—like real-time cricket scores, stock tickers, and dynamic visuals—kept users scrolling longer.
Editorial teams now publish in near-real-time through an intuitive, streamlined CMS.
Custom dashboards gave business teams control—no dev tickets, no delays, faster revenue cycles.
With no legacy documentation in place, we ran a reverse-engineering audit of the Drupal 7 stack—mapping backend logic, content relationships, and editorial workflows so the migration plan stayed fail-safe.
Years of content and media required custom scripts that preserved SEO structures, metadata integrity, and multilingual taxonomies while moving everything into Drupal 10.
The team leaned on focused R&D sprints to validate modules, align technical spikes, and craft an implementation strategy that modernized the stack without impacting release timelines.
Requirements were gathered in parallel with UX deliverables. Breaking the BRD into smaller sprints helped keep stakeholder sign-offs moving even without existing reference logic.
Our engagement with Sakshi News set out to do more than just migrate an outdated platform—it aimed to create a performance-driven, future-ready digital newsroom that could deliver content faster, engage users deeper, and unlock revenue through smarter ad operations.
With no prior documentation, a legacy CMS, and evolving stakeholder requirements, the strategy had to balance replatforming with real-world publishing pressures. We began by dissecting editorial workflows, content hierarchies, and ad placement mechanics—building a robust blueprint for digital transformation.
Frontend (Web)
Frontend (Web)
Frontend (Web)
Backend
Database
Hosting
This modern tech foundation enabled faster publishing, enhanced editorial control,
and a
responsive,
high-performance news experience across platforms.
This wasn’t just a UI upgrade—it was a newsroom transformation.
Sakshi News evolved from an aging, manual-heavy system into a dynamic, editor-friendly publishing powerhouse. What was once delayed, disjointed, and development-dependent is now responsive, automated, and editorially controlled.
Publishing cycles have accelerated, bounce rates have dropped, and ad operations are no longer bottlenecks. The real breakthrough? A unified platform where speed, scalability, and user engagement now work in tandem to power Sakshi’s digital journalism.
| Feature | Bounce Rate | Engagement Rate | Content Publishing Time | Ad Slot Management | Editorial Workflow | Multilingual Content Delivery |
|---|---|---|---|---|---|---|
| Before | High due to outdated UI and slow load times | Limited due to non-interactive layout | Slow, manual processes in legacy CMS | Rigid and required developer input | Disconnected and error-prone | Manual translation and re-uploads |
| After | Dropped by 50% | Increased by 50% | Reduced by 3 seconds | Streamlined via CMS dashboard | Template-driven and automated | Google API-enabled instant translation |
| Business Impact | Greater user retention and lower exit rates | More time spent per session and higher scroll depth | Faster news delivery, especially during breaking events | Faster monetization and reduced operational load | Improved newsroom efficiency and reduced errors | Broader regional reach with lower content ops effort |
Sakshi News now operates on a responsive, modular, and editorially empowered digital backbone—ready to grow with the speed of news.
