ABP Live News App - Bringing Real-Time News at Fingertips

ABP News is a news channel owned by the ABP Group, delivering latest national and regional news to its viewers.

Industry Information Media
Services Conceptualization, Design, Development,
Maintenance & Support
Business Type Enterprise
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A Game Changer Mobile App Ensuring Higher User Engagement

For a brand as big as ABP Live, optimising the huge database of videos to show news feeds of different genres and languages was a challenge. The channel wanted to enable a fast, user-friendly and glitch-free experience of live content streaming on their app.
We redesigned the entire app to ensure a robust architecture. We added unique features like "Clips" that enables the reader to flip through trending news bits, just like scrolling through Instagram Reels. We also integrated the "Podcasts" feature to let the reader listen to the trending news on the move.

Our Process


  • Content Consumption
  • Content Management


  • User Journey Mapping
  • Wireframing


  • iOS Development
  • Backend Development


  • App Store Deployment
  • Post-launch Maintenance


  • Modular Testing
  • Integration Testing

With abundance of live news content, we were looking for a mobile app solution that could enhance our user engagement and ensure user retention. When we met the AppInventiv team and saw its diverse portfolio of clients, we were sure it would execute our requirements well.

Our Project Challenges

Appinventiv’s Development Journey with ABP Live

Following a detailed discussion with the entire ABP team, we knew that the whole app needed designing & development. Our experts from
each of the domains followed the best industry standards to rework the app’s design for bettering the UI & UX. Experts from Android, iOS,
Backend development teams, along with two QA testers, an Architect, a Designer and a Project Manager put together the best technology
stack to make the app ready for real-time updates, live video streaming as well as a smooth user journey.

The Results

200K+ app downloads
28% increase in session time
with enhanced UI/UX

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