When IKEA came to us, they were looking for a solution for both their walk-in customers and themselves. The walk-in IKEA customers were in the need of a common in-store Catalog solution that would show them all the store’s category wise product information and offers in one place. While IKEA needed a platform that would collect all the user information which would then be used for engagement purposes.
The first step of the web app development process was to establish who would be using the IKEA app, which we identified to be belonging to the 14-70 years, middle income buyers.
Next, our in-house team brainstormed with the IKEA spocs on what the app user flow would be in-order to make the whole app experience the one with a quick in and out time.
Finally, we created a wireframe of the app that was based on the IKEA customers’ shopping habit and had features that enabled quick in-and-out time.
Our UI Design standard was developed around the IKEA brand identity. The brand has already established itself as a creative furniture retail at the back of its designs. So, it was very important for us to maintain the same identity so that the ERP Solution would easily blend in with IKEA’s brand image, which it has created in the minds of its thousands of 14 - 70 yrs customer demographic.
Roboto font features friendly and open curves. It doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
Although the development process cannot be put into a ‘Complex’ app category, IKEA ERP app came with its share of associated development challenges. Instead of having a common server for all the store locations, IKEA wanted a separate kiosk associated to their own individual servers on every location. Also, they had a private IP address, which had to be used to develop the whole Web App from our remote location.Our Technology Stack
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