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The Good, Bad & Ugly of White Label App Development

By Peeyush Singh
June 5, 2018 5. min read
Last update on: May 26, 2021

Since you are here, this means that you have already entered the mobile app development world.

First off, Welcome.

Secondly, you now have two options – Either Develop an App from the Scratch, aka Custom App Development or Use a Readymade Platform aka White Label Apps Development.

The idea of a ready to use and deploy framework, while sounds enticing and easy on pocket, it doesn’t come sans issues. And more often than not, the issues that come attached with White Label Solutions are too big to ignore.

In this article, we will be looking into the concept of What Label Apps and validate how they are not as business friendly as they seem.

Here we go –

What is a White Label App?

White Label App, in its most general sense is an app that is developed by Company A and then sold to Company B, C, and D to add on their branding elements and use.

The idea of white label app development is to have a product that can be used as it is by multiple companies with minimal level of customization flexibility.

White label software development is an element of fashion among the Startups, who are looking for a shortcut to enter the mobile domain at a minimum cost of investment.

White Label Solution Mobile Apps

White Label App Examples

As you know what white label apps are. Thus, before reading the examples, you should be aware that the manufacturer, or developer of the app organizes the sales process without any marketing costs and vendors or merchandisers come up with their own product brands or services without a need to produce them. A genuine model is the Great Value staple goods in Walmart stores that are made by third-party organizations only for this corporate chain stores.

In the realm of programming, developing products, and so on implies high intricacy, high dangers, and high expenditures, combined with exceptionally hazy outcomes. That is the reason the white label model looks great in different circumstances here. For instance, a product advancement organization has built up a niche analytical system. A research white label app development agency, working inside that specialty, may win from buying the framework, branding it and offering its customers helpful reports, made in the framework.

LevelUp

LevelUp started as a versatile mobile payment/loyalty program mobile application. From the start the application was intended for individuals to use as a type of payment at small quick serve cafés, however it has now moved into the website and application improvement space. LevelUp has designed the mobile application and online payment gateway for cafés and restaurants like sweetgreen, Pret A Manger, and Zaxby’s. The majority of these restaurants don’t have the ability to construct and create their own website or mobile application, so utilizing a white-label item is a great choice.

Stream LXP

Stream LXP, earlier known as Curatr LXP, is a completely customizable eLearning SaaS platform. Created by the group at HT2 Labs, a Learning Pool organization, Stream LXP is a social learning program that permits license holders to mark the platform with their novel look and feel, just as transfer organization explicit learning content. It can likewise be authorized and afterward exchanged to an outsider. In this way, not exclusively can the whole stage be upgraded to accommodate your image’s look and feel, the genuine substance that is utilized in the stage, can be curated from your own assets.

How are White Label Mobile Apps Developed

There are two ways for white label app development. The white label web applications can be developed where:

1.   The white label mobile app builders reuse the backend code but alter the frontend code to make it look different.

2.   The second is, where an app is developed with a fixed set of features and sold to A, B, and C companies with the freedom to add or edit features. This is mostly used by companies which have a Software-as-a-Service model.

How Different are White Label Solutions from Custom Apps?

Let’s have a look on White Label App Development vs. Custom App Development. There are a number of different factors that draw the demarcation line between a custom app and white label mobile app platform.

 

difference in white label and custom app

 

Here are the pointers of white label mobile apps vs custom app development, explained in detail –

1. Level of Customization

When you, as a business, invest in a white label services and solutions app, you enter into it knowing that it was not specifically designed and developed for you. It was developed in accordance with features of a mobile app that is in the operating in the app stores.

Since you are buying a readymade solution, the chances of you adding in elements that are a reflection of your brand is very minimal, unless you look into the best optimal mobile app development checklist, possible pitfalls and challenges to deal with, and other such factors as we covered in our mobile app development guide.

On the other hand, when you invest in Custom App, the chances of getting an app that is developed exactly as per your requirement are much higher. Because you are getting an app developed from scratch when you are investing in a custom app development, you get an app that has the set of features that you wanted represented as you wanted.

2. Design Uniqueness

The number one reason behind Apple rejecting White Label solution was that the apps coming in from one vendor looked the same. There was hardly any difference in terms of design and flow, except that of 20% brand elements.

Absence of the freedom of having own design is the number one element that White Label Solution lacks in, which is also the major cause of store rejections.

With White Label, you always have to compromise with the design that the vendor has set for you, with less to no sign of your individual idea.

3. Cost & Resource Factor

Since you are buying a ready-made solution, the one that is not made specifically for you, the cost of White Label mobile app is much less than Custom App development.

Also, since the development efforts are also on a per suite of project basis instead of per project, you even get to save some cost on the resources front.

4. Scalability

When you invest in a White label app services, you invest in an app that has been made for a specific platform or device. When you decide to take the app further to another device or some other OS version, you will either have to wait for the vendor to make it scalable or you will have to get in touch with some mobile app development company to develop an app similar to the white label app for your preferred list of devices or operating system versions.

5. Maintenance and Sustainability

Since White mark applications are designed reusing the current application code, there are less danger of bugs and mistakes in the codes. Additionally, the code is already tried and tested in the application business, which again gives a sign that the application development code is sustainable.

However, when investigating Custom mobile application improvement, there is a higher risk of bugs and defects in the application code. The employed Custom mobile app development service suppliers have to test each component of your application at whenever point another element is added/or a current one is modified to record the results and hence, guarantee better results.

6. Security

In the case of White label business apps, you modify a ready-made mobile app. Because of this, there is less scope of identifying bugs and errors, and modifying your app code accordingly.

On account of White label application development, you alter a ready-made mobile application. Thus, due to this, there is less scope of distinguishing bugs and mistakes, and altering your application code likewise.

But this isn’t the case on Custom application development. Here, you build up a mobile application without any preparation, from scratch and hence have full power over what code to write, how to test and change it, and so forth. Or then again better say, you have better opportunities to improve the performance and security of your application, which acts as a motivation behind why one should go for a custom mobile application development.

What Service Do We Offer at Appinventiv?

At Appinventiv, we focus our Mobile App Development Services suite on Custom App Development.

We believe in developing apps from scratch. Straight from ideation to deployment, everything is done by us after understanding the exact business requirement that varies from project to project.

We understand that there are some legitimate white label app development benefits such as – Low white label app development cost, shorter time to market, and less maintenance efforts. But we place app quality and brand voice on a greater pedestal, which makes us choose Custom App Development as our suite of service.

There are a number of reasons that make us Custom Mobile App Development Evangelists –

1. Intact Brand Image

Even when your app belongs to the same category as that of hundreds of the other similar apps in the stores, what makes yours different from the rest is the fact that your app is a reflection of your idea. Something that reflects even when you offer the same set of features as the other apps in the domain.

When you invest in a white label service and solution, you lose out the chance to have an app that is an extension of your brand.

2. Real Time Update

When the control of the app development process is in your hand from the scratch, you don’t have to rely on a vendor to make changes in the app design and framework.

With custom app development, we give our clients the freedom to extend their app to other platforms or add and remove certain features according to what they think would best represent their idea.

3. The Power to Decide your Tech Stack

In the end, the biggest and most crucial advantage that you can get out of Custom App Development is that you get to decide the tech stack your mobile app would be based on. Knowing what tech stack to use is the recipe to a mobile app that is stable and scalable.

In white label development, you don’t really have the freedom to make the choice of the mobile app technologies that would best suit your business agenda.

Now that you have seen both sides, go with white label app solution only when there is a massive cost crunch otherwise, choose Custom App Development for long term stability.

What’s The Plan?

Both White label and custom solution have their advantages and disadvantages. Thus, it is vital to choose your development partner wisely as the quality of the code will depend on the reputation of that company. The importance of white label app development comes with choosing a good strategy to make things work and consider the best choice before the hammer goes down.

Are you prepared for this change? If you think you are ready to imbibe the changes in your app or ideas then you can refer to appinventiv, a trustworthy and reliable company dealing with app development company USA.

Peeyush Singh
Peeyush Singh
DIRECTOR & CO-FOUNDER
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