Importance of UI/UX Design During Your Mobile App Development
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Importance of UI/UX Design During Your Mobile App Development

Shivam Srivastav
By Shivam Srivastav| Wednesday, September 27, 2017 09:49 AM |6 min read
Mobile UI/UX Design

For many of us, the desktop devices have become a secondary touchpoint. We perform almost all of our searches on mobiles, interact with near & dear ones, and stay connected with different brands via our phones. Whether we are at home, office or traveling, smartphones remain with us as a vital part of our lives. In such a scenario, it becomes the next obvious stage for most of the companies aspiring great businesses to plan and exercise a strong presence through mobile websites and apps.

Today, the mobile app market has been flooded with millions of applications, associated with different industries including retail, education, restaurant, healthcare, travel, finance and so on. According to the mobile app developers, hundreds of apps are submitted to the app store each day, which means your mobile app has to face a tough competition to survive in the market. Being one of the top mobile app development companies, we know how much important it is for your app to have an attractive design and appearance which would create an instant and long lasting impact on the minds of the customers leading them to download and use your application. Thus, the mobile app UI/UX design plays a pivotal role in the app success, provided you have hired a mobile application developer after an extensive research.

You might have heard that an innovative idea is a key factor for the app success, but it is also equally true that the ‘look and feel’ of your application makes a difference.

Before we share our thoughts on how to make your application viral by focusing on UI/UX, let’s have a quick recap of what they actually are:

UI (User Interface) Design

The UI of a mobile application is associated with the manner it looks like and interacts with the users. Its prime goal is to provide an interface which makes the interaction easier, effective and enjoyable for users.

UX (User Experience) Design

A mobile app’s UX design is defined as the process of improving user satisfaction with an application by enhancing the usability, accessibility, and fun associated with the interaction.

According to the ISO 9241, user experience comprises of all the customer’s emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use.

UI/UX Design- Making a Mobile App Successful

You might say that mobile apps are created by the programmers, but it is partly true. In the present era, when there are a plethora of applications for every functionality, designing is considered as a crucial factor. This is because the smartphone users these days prefer a captivating and easy-to-use application over those with impressive functionality but a dull appearance. In other words, a mobile app with enticing visual appeal and flawless navigation has a higher chance of success in the app market. The very best examples are WhatsApp and Instagram. We all use these applications almost every day, and are moved by their spectacular appearance & features.

If you are a Startup or an established business seeking for effective mobile app development, go to the mobile app developers offering a perfect combination of a result-centric user experience design and an appealing user interface.

A perfect balance of UI and UX can compel the users to remain engaged with your app for a longer period of time and hence can boost your brand reputation, as well as it helps to entertain a larger audience and generate higher revenues.

Tips for an Effective Mobile App Design

Tips for an Effective Mobile App Design
From our experience, we believe that you must strike the right chord so as to rule the user’s heart & soul. Some of the aspects that can empower you to do so are as given below:

Use Conventional Elements

Prefer standardized elements like icons, buttons, colors, and symbols. This is because the users will be already familiar with these elements, they won’t require extra instruction to learn & use the app. This will improve their confidence and they would love to use your mobile app and share their experience with others.

Maintain Uniformity

When designing your mobile application, make it certain that the app layout remains same across all the windows. Our experts highly recommend this point since uniform pattern makes it easier for users to perform actions.

Make it Interactive

Not just the appearance, but also focus on the way the user can navigate from one window to another, throughout the application.

Offer Exceptional Speed

When designing the UI of your mobile app, make it certain that your app does not demand a longer time span to load. The longer the time it takes, the more number of users you would lose. So, optimize your mobile app such that it loads within seconds- even before the users could think of shifting to an alternative. And in case your application takes a little time due to functionalities or any other reason, notify the users. This will enable the users to know that your app is not hanged or spammed and they should wait, says the top mobile app development companies.

Create User-oriented Design

As most of the tasks are done by touch, make sure your icons and buttons are of the size optimal for the same (consider the finger-size). As per the tech giant Apple, approx. 44 pixels square is appropriate for touch.

Keep it Simple & Effortless

According to our mobile app developers, the users fall for a mobile application that delivers outstanding services at least efforts. So, when designing your mobile app, do make sure that you choose the less-possible steps for every activity. This will improve your app’s usability as well as user’s loyalty.

Wrapping Up

The mobile app UI/UX design is significant for the success of the app. It satisfies the expectations of the users, enables your loyalty program, drives sales, adds value to your brand images, and much more. So, never negotiate  the appearance of the application.

For more such tips related to this domain, or get our high-end app development services, contact our mobile app developers.

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Shivam Srivastav
About The Author

Shivam Srivastav is the Marcom Manager at Appinventiv. He is a dynamic marketing strategist who believes in transforming technology in ways that are digestible to the end users. Shivam plans strategies to cross the technical corporate speak and reach the masses in a language that they can relate to - value, knowledge, and solutions. In order to reach the masses of untapped potential, he keeps himself well read on the issues that small and mid-cap organizations face and what they need when in the marketing funnel.

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