7 UX Design Mistakes That Can Deter Your App Success

Pooja Chawla May 23, 2022
7 UX Design Mistakes That Can Deter Your App Success

Today, there is an app for everything, be it games, shopping, news, logistics, travel and many more things. As smartphones have become extremely affordable, mobile application development industry is booming and perhaps is one of the fastest growing industries. Analysts estimate that app revenues would triple by 2017. However, most of the apps go unnoticed and only a few of the apps are able to make their mark. So what’s the reason behind this? Well, there are a number of theories regarding this, but in this article, we would focus on UI design for mobile apps. Here are a few of the common hurdles that come in the way of success of any app:

1. Compromising UX to maintain consistency with web

Remember, mobile UX is unique and needs special attention and ux review when it comes to design. You just can’t implement your website design in the mobile application. It is true that branding is important, but putting all web UI elements into a mobile experience won’t be a good idea as it will confuse the users and put adverse effect on your mobile app.

2. User bombarded with tutorials

One thing that most of the mobile app developers do is – they provide detailed tutorials that mention each and every thing about the app on the first time itself. While it can’t be denied that user tutorials are important, but the written information should be kept at minimum. Rather, you should focus on the navigation of your app, and if the user of your app need to go through the extensive tutorials in order to acquaint him or herself with the functionality, then I must say that your app is a complete UI failure.

3. Apps that slow down

Speed of the app is one thing that certainly should not be compromised at any cost. Mobile users these days, multitask while using your apps. They want lightening fast speed and if your app does not match up to their expectations and is slow in speed, then they would go ahead with better options. You are suggested to avoid elements such as videos, heavy images that take time to download.

4. Apps that are confusing

App Stores are full of thousands of apps and the apps that are confusing in nature don’t attract much attention. Therefore, we would suggest you to use tried and tested methods and not to experiment unless and until it is extremely important. It is important to rigorously test design elements that are likely to confuse users.

5. Develop user centric apps

 You are designing an app for your users and not for yourself. Choose designs keeping in mind your target audience. Try to know the user psyche and create a design based on your market research. Show your users what they want to and what they love to see. Consider feedback as one of the most effective methods in order to bring improvement in your app.

6. Forced sign-up

I would repeat this again, but there are thousands of apps available and one of the things that most of the developers do is they make the user go through a sign-up registration process or ask for other credentials in the beginning itself. Unless and until, you haven’t shown the benefits of your app, any user won’t put his or her credentials and ultimately it would lead to the abandonment of your app. Therefore, it is advisable to have the option of guest users in your app. You can keep sign-up for later stage when users begin to take interest in your app.

7. Industry Standard Guidelines

Both Google and Apple  have laid down guidelines for app makers. Those guidelines are enough  for any designer to follow and make a decent app. However, in the flow of creativity, designers tend to ignore the industry standards and end up making an app with overuse of hidden menus and unknown gestures. UX designers often compromise and get the basics of app design wrong. Designers need to do rigorous testing in order to avoid huge losses. 

Appinventiv Technologies is one of the most sought after app development companies in India providing top grade product design services across the globe. Appinventiv  boasts of the best UI and UX designers who create captivating designs and are well versed with latest guidelines of all the leading App stores as well. 

Pooja Chawla
UI/UX Developer
Prev PostNext Post
Let's Build Digital Excellence Together
Let's Build Digital
Excellence Together
Read more blogs
ui/ux design and development company

11 Principles of UX Design From A Startup Perspective

When we hear the word design, we think of creativity or some creative role, in which an individual crafts and designs something beautiful. But, there is a thing with UX design that makes us understand that only aesthetically good designs won’t make for a usable interface. A good user designer makes great user research. When…

Sudeep Srivastava
Mobile App Redesign for Market Domination

15 Steps to Mobile App Redesign for Market Domination

App redesign is no joke. If you run a mobile-powered business then you are virtually on life-support while indulging in a UI UX overhaul. And if you do not realize that already, then there is all the more need for someone to point you in the right direction.  We assume you want a word by…

Pooja Chawla
Designing Minimal Apps

A Beginner’s Guide to Designing Minimal Apps

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry There was a time when adding too many elements into the mobile app was a norm. But, with time, user behavior has changed.  After knowing all the differences between Android and…

Swati Soni
Mobile App Consulting Company on Clutch Most trusted Mobile App Consulting Company on Clutch
appinventiv India

B-25, Sector 58,
Noida- 201301,
Delhi - NCR, India

appinventiv USA

79, Madison Ave
Manhattan, NY 10001,

appinventiv Australia

107 Shurvell Rd,
Hunchy QLD 4555,

appinventiv London UK

3rd Floor, 86-90
Paul Street EC2A 4NE
London, UK

appinventiv UAE

Tiger Al Yarmook Building,
13th floor B-block
Al Nahda St - Sharjah

appinventiv Canada

Suite 3810, Bankers Hall West,
888 - 3rd Street Sw
Calgary Alberta