So after months of churning your app idea in the development process cycle, you published your app on the store. You even went an extra mile on the safe side and made your application app store optimized.
Then you moved on to your other idea forgetting about this app. But one fine day, you see the app description page and find that people are complaining about bugs.
Do you now concentrate on your new idea or do you solve the bugs on this app?
I’ll tell you what will happen if you don’t update your current app – your reviews section will fill with complains, your uninstallation rates will rise, and your downloads count will decline.
The second you enter the Mobile App Market, you become a part of a whirlwind of select factors that are constantly moving and getting bigger than the day before.
There are so many things that change when your app enters the market
If these changes are not enough to incite the feeling of it’s time to update in you, maybe this will:
No matter how carefully you developed your app, a bug free application is a myth. There will be times when you will find a customer review saying ‘my app is acting weird’ or ‘it’s consuming a lot of battery juice’. It’s a normal occurrence, which would require an update of app.
The consumer base in your industry will start demanding newer, faster, and different value offering. To be in the competition, you will have to adhere to them. Because, if you don’t, your competitors will.
New mobile devices will continue getting introduced in the market, making it difficult for your app to fit well and be equally in sync with all the versions. These continuous entries will make it necessary for you to design an app for devices beyond its current ones.
Now that you know why it becomes imperative to update an app on the stores, let’s now get into the technicalities of it.
In Google Play Store
Once you have updated the new version, it takes around 24 hours to make it visible to the users.
You see how app development companies update apps on the Apple and Play Store?
Now the question is – how to use this information. How frequently to make App Updates?
How often should you update your app?
Deciding when to update an app has no concrete answer.
There are many options:
When you update an app, it has a ripple effect which is not always in your favor, unlike when you update a website. Situations like these arise when you roll out an update:
Knowing the infamous ripple effect, how do companies make a process around app updates?
Appbot recently analyzed the releases of 200 apps of the App Store and divided them in Paid, Free, and Grossing categories to get their Update picture.
Here’s what they found out.
The majority of Top Free Apps were updated atleast once in the time span of 18 days and there were atleast 25 updates in 75% of the free apps in both the stores, combined.
While this was for the free apps, the paid ones showed a different picture.
The paid apps on an average took 89 days break between two app updates and there were just 1 to 2 app updates in a year.
So how frequently should you update your app?
It’s safe to say that you should update your app as often as possible.
Here, ‘As often as possible’ means when you have the resources, when there is a new technology in the industry, when your competition has introduced a feature that the world is loving.
Now that we have discussed the implications of not updating an app in great details and you have gotten an idea of how frequently we are supposed to make updates in the current application, let’s move on to the Costing part of the app maintenance.
Thankfully, because of a number of free and cost efficient options for all of these and other areas that come under app maintenance cost elements’ list, the process should not burn a hole in your pocket.
App Maintenance in its complete essence is about keeping your app updated and in sync with all the latest technical happening. It is about keeping a tab on users reviews and resolving their issues before they uninstall the app.
Hope this article will help you with your app updates