Myriads of devices are available in the market with internet accessibility. The establishment of a connection with the users and securing a higher rank in the search results are critical requirements served by the mobile-friendly content. The websites are made user-friendly for the mobile users, with the adoption of responsive design. With the high penetration of the mobile devices, in the past few years, it lies in the best interest of the companies to invest in responsive website. But, as we see the ongoing evolution of the user experience, we find that simply using a responsive website is not sufficient for the users. Despite the mobile-friendly website, the need of the hour, is to develop a mobile app. In fact an overwhelming amount of users shows a preference for the native mobile apps. The mobile apps obviously offer advantages to the users, so far as the business is considered.
The mobile responsive website will have the ability to switch through the different devices, with an automatic adaptation to the device’s resolution, scripting abilities and the image size.
The native mobile apps are for taking the user experience to the next level. The responsively designed sites makes it sure that the visitors get the usable experiences, whatever be the type of devices that are used. So, the responsively-designed websites actually meets the needs of the mobile users, only to a partial extent. The native apps provides a curated experience, for serving specific user purposes, emphasizing spontaneous moments, while endowed with glanceable, easily accessible and actionable purposes.
The display-only websites will never be able to offer features like engaging with the customers with push notifications as well as an integration with device and platform capabilities. It is this mobile-optimized experiences that accounts for a highly engaging, effective and efficient user experience, that is unattainable by the responsive websites. Moreover, the native apps will allow a quicker way to the users to complete the goals. Furthermore, we see the usage of app capabilities and server-side logic, ensuring reduction in information, thereby improving the app performance, saving the end-user’s time.
The mobile app development ensures that they achieve a specific goal, within a short period of time. The users are kept focused on the task, with a seamless and integrated experience as the most relevant web pages are embedded with the mobile app. Information that needs to be glanced are made available through the information from the curated mobile experience.
There are many app-only features that accounts for an enhanced user experience with iBeacons, push notifications etc.
In a nutshell, some of the advantages offered by the mobile apps are:
There seems to be no interference of the mobile apps with third-party commercial adverts. The mobile apps exposes directly to the users, without any hacking of the web. Lesser is the exposure, higher is the safety that is ensured by the mobile app.
If you need to make your mobile app compatible with more numbers of operating systems, the price incurred for the same is also higher. More money need to be put behind the SEO and other marketing requirements, with more than one version of the website. There must not be any compatibility issues with a continuous update of the mobile apps.
The mobile responsive website and the mobile apps offers great functionalities. If the business prefers top level of performance and cross-platform, smoother operations, then investing in a mobile app is a better idea.
Mobile apps becomes most useful in contributing to the user growth and increase the customer base. The right mobile strategy lies in using a complementary set of mobile apps and responsive websites.
Appinventiv, is a mobile app development company that is growing at a tremendously rapid pace. They develop mobile apps for diverse platforms such as smartphones, wearables and the Internet of Things, using the latest technology.
Ashfaq has been enthusiastically involved in SEO and Internet marketing. His passion for innovation and growth has led many companies to become one of the world's leading online marketing firms.