“Gosh, not again.”
“I’m feeling anxious.”
“I don’t know why I’m feeling so emotional. I want to cry my heart out”.
With the increasing stress and negative emotions in our lifestyle, such thoughts have become common. People, these days, are struggling with their mood swings, which are affecting their personality and mental health adversely.
This constant mood fluctuation is why mood tracking applications are coming into play.
These applications, with the core intent to help them track their moods on a daily basis, are establishing themselves as the right companion for the users – much like a Fitbit application. Because of this, the mood tracking app market is mushrooming; making Entrepreneurs and investors too interested in mood tracking app development.
But, what’s the reason behind this market growth? How do these applications serve users with better mental health?
Let’s find out here.
Reasons Behind this new-found Disruption of Mood Tracking App Market
1. Health Awareness
With time, people are getting concerned not only about their physical health, but about their mental health too. They are practising meditation and investing their time and efforts into every such activity that gives them peace of mind. Something that is possible only when their body secrete the positive and healthy emotions for a prolonged time.
This is the foremost reason why users take an account of their moods on a daily basis and approach the medical experts, if they sense negative emotions submerging the positive ones more often.
2. Better Control
It has been a fact that when our mood is not right, we find it difficult to focus on any task. We cannot analyze anything appropriately and accurately, which slowly and gradually affects our daily set goals and the decision making capabilities.
A mood tracking app, in this case, offers the advantage of establishing a long-term record of our mood and easily identifying the spot patterns and triggering elements. This further helps with taking a better control of our emotions.
3. Poor Healthcare Options
Another reason that is behind the growing number of people enjoying the benefits of mood tracking mobile applications is the lack of proper healthcare options.
In various cases, the healthcare practitioners are terribly overburdened. So, they pay more attention to serious and critical health ailments, completely overlooking the emotions that can later turn into depression and other such mental problems.
A mood tracking application, in this situation, bridges the gap between healthcare practitioners and patients by providing users a way to track and analyze their mood fluctuations. Which later helps the specialist to offer them the right guidance and treatment to relish better mental health.
4. Progressive Lifestyle
Last but not least, these applications keep a long-term record of users’ moods. This eases the process of identifying triggers and trends, and planning around making the positive changes in the lifestyle. Also, these applications help you to determine whether you are taking the right steps for managing your mood or not. And this way, keep a track of the progress to ensure a progressive and healthy lifestyle.
Due to these benefits, the mood tracking apps market is flourishing significantly. It is, in fact, proven to drive a bigger share of the wellness app market size. The one that is anticipated to worth USD 1,299.84 Bn between 2020-2024.
Knowing this, if you are planning to step into the mood tracking application market, it is necessary for you to know the competition first. In other words, be familiar with the top players of the market before taking a decision related to how to build a mood tracker mobile app.
Key players of the mood tracking app segment
All these different types of mood tracking applications are ruling hundreds of hearts and earning hefty amounts of profits. Something that is basically possible because of the set of features and functionalities they avail.
So, taking the same into consideration, let’s have a clearer understanding of the essential features of mood tracking apps.
Features to introduce in your mood tracking app development RFP
1. Mood Diary
As stated by the name, this app feature lets users feed information about how they are feeling throughout the day just like we write our memories and daily achievements in a daily. In fact, there are various applications that ask different sets of detailed questions which helps users with getting a better understanding of an emotional state, how long they remained in that state, and more.
2. Mood chart
Since visual content can aid in understanding and analyzing complex information easily and effortlessly, the mood tracking applications also come loaded with the mood chart feature. This feature plots graphs and charts using different dimensions which makes it easier for users to focus upon any particular time or place and get a clear picture of their emotional state.
3. Health Diagnosis
This feature of mood tracking mobile application lets users and medical practitioners monitor health symptoms of the former and get detailed information of their progress in the field of depression, bipolar, anxiety, and other disorders.
4. Social Media integration
Social media integration, which is also one of the essential features of fitness apps like Fitbit, is yet another feature that must be included in your mood tracking app.
This mood tracking apps feature let users easily share their data with doctors and others to make it possible for the experts to gather and analyze their emotional level in real-time and devise a better plan to fight back depression and other such ailments.
5. Set Goal
‘Set a goal’ is also a must-have feature to focus upon while investing in mood tracker mobile app development.
This feature lets users to set a daily, weekly or yearly goal, and encourage them to take different steps towards achieving these goals. And this way, improve their mental health and wellness state.
6. Statistics & Calendar
Another app feature to keep into consideration when it comes to determining how to create a mood tracking app is that of statistics and calendars.
This feature again gives users an opportunity to keep track of their moods over a longer period of time and get an estimate of mood swings anytime and anywhere.
7. Community Support
When talking about how to develop a mood tracking app, the feature of community support is also a must.
This feature lets users connect with others across the globe and build a community that’s battling the same psychological issues. Or, have a strong knowledge of how to deal with those issues. These people can support them in making their mental health better by assisting in picking up some new good habits, or by simply being there for them to share their ups and downs and identify their emotional cycle.
These features of mood tracking mobile applications are making users feel inclined towards mood tracking applications. However, the actual driving factor behind is the set of technologies used at the development end.
Taking the same into account, let’s have a look at what tech stack should Entrepreneurs consider.
Technology stack that backs mental health apps like Happify
As already shared in an earlier blog, the technologies, APIs, and platforms we pick for frontend and backend development makes a huge difference in the success level of mood tracking app development.
So, it is advisable to connect with the wellness software experts for picking the right tech stack for your app.
Now as you are well familiar with the technicalities of how to develop mood tracking applications, let’s take a turn towards the business front. Starting with checking for the amount of investment you need to invest into the process of turning an idea into a full-fledged application.
How much does developing a mood tracking app costs?
The cost to build a mobile application for tracking moods depends on multiple factors. This includes the number and types of features you add to your application, the tech stack you opt, the platform you plan to target upon, the size and location of the hired wellness software development company, and more.
In such a scenario, it is advisable to not fall for the notion that there’s a fixed value to the cost of developing a mood tracking app. Rather, look ahead to know the cost-affecting factors and get an estimate.
While this has given you an idea of how much money you have to invest to build an application that enters the list of best apps for mood tracking, it would be unfair to not discuss how to retrieve their money back when discussing the business front.
So, let’s wrap up this article looking into the business revenue monetization strategies to follow during mood tracking application development.
How to earn money from mood tracking app development?
1. In-app Advertising
In-app advertising is one of the easiest yet profitable ways every reputed wellness software company recommends.
Under this monetization strategy, you display a third-party advertisement within your app interface. Based on user interactions in terms of views, clicks, and actual conversions, you get an amount of money from your third-party partner.
2. Sponsorship and Partnerships
Another way to earn money from your Android and iOS mood tracking app is to get into partnership and sponsorships with reputed healthcare and wellness organizations. These organizations will access user data in real-time from your platform and other related insights and provide you with a hefty amount in return.
[Note: The user personal information is not shared with anyone without their consent.]
3. In-app Purchases
Last but not the least, in-app purchases is also one of the best ways to make some profits from investing in mood tracking app development. This method of app monetization, available both on Android and iOS, lets Entrepreneurs earn money in return for the use of mood tracking apps’ exceptional features like buying additional features (including buying new emoticons), getting filtered reports of their annual record, and much more.
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