How Much Does it Cost to Build an eCommerce App Like Ozsale?

Sudeep Srivastava June 13, 2024
How Much Does it Cost to Build an eCommerce App Like Ozsale

In the bustling world of eCommerce, where every click can lead to a sale, the demand for captivating and efficient eCommerce apps has surged. The exponential growth of online shopping has reshaped the retail landscape, compelling businesses to innovate and embrace the digital shift.

Shopping today is not just a task but an experience, where customers can browse, select, and purchase products with just a tap of their finger. In the world of eCommerce apps, convenience pairs with luxury to create endless possibilities. Ozsale, one of the leading eCommerce apps in Australia, exemplifies this transformation, captivating users with its unique and appealing offerings.

Investing in an eCommerce app like Ozsale isn’t just about staying abreast of the recent trends; it’s about setting new ones. It’s about crafting a seamless and immersive shopping journey for your customers, one that leaves a lasting impression.

As reported by Statista, the revenue generated by the Australian eCommerce market is projected to grow steadily from 2024 to 2029, increasing by a substantial $20.9 billion, representing a significant 56.33% rise. This growth trend, which has persisted for seven consecutive years, is expected to culminate in the market reaching a new peak of $58.03 billion in 2029.

 Global eCommerce Market Revenue in Australia: 2020- 2029

The significant market growth can be attributed to the factors such as rising internet penetration, growing reliance of consumers on online shopping, and the convenience offered by eCommerce platforms. Additionally, the wide usage of smartphones and mobile apps has made online shopping more accessible, expanding the market.

If you are a business looking to leverage this growth, the first thought that likely comes to mind is the cost to develop an app like Ozsale. While the initial investment in building an eCommerce app may appear substantial, the long-term rewards outweigh the costs.

To give you a brief idea, Ozsale-like app development cost would range from $40,000 to $300,000 based on the complexities and intricacies of the entire development process. With the right blend of features and functionalities, an eCommerce app can become a potent tool for driving sales, enhancing customer engagement, and strengthening your brand’s presence in the digital landscape.

In this blog, we’ll explore Ozsale, understanding what it is, how it works, and the factors affecting the development cost of building a similar app. In addition to this, we will also delve into its key features, the steps to create an app like Ozsale, and its revenue models. Let’s dive in!

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What is Ozsale and How Does it Work?

Founded in 2006 in Sydney, Australia, Ozsale has grown to be a well-known eCommerce platform. The app gained popularity quickly, first concentrating on providing daily sales events with substantial discounts on various products. This strategy and dedication to offering premium goods from well-known brands have aided the business’s quick expansion and establishment as a reliable online merchant.

Ecommerce app Ozsale screens displaying how the app's functionalities

In 2010, Ozsale was purchased by the APAC Sale Group, which gave the business the capital and know-how it needed to grow. This caused Ozsale to undergo a huge change, allowing it to add new features and services that improved the user experience.

Currently, Ozsale is one of the biggest online shopping portals in Australia, providing a wide array of products in many categories, including fashion, beauty, home decor, electronics, and lifestyle. Ozsale is dedicated to innovation and continues to bring out new products and services in response to the changing needs of its clientele, even despite its success.

With global net sales surpassing $31.8 million in 2023 and a total funding of $14.5 million, Ozsale strives to make online shopping easy and enjoyable for its users across Australia. Given these impressive earnings, a business like yours has the potential to achieve maximum returns by investing in the development of a similar app.

Factors Influencing the Overall Cost to Develop an App Like Ozsale

To create an app like Ozsale, it is important to understand various factors that can affect its overall cost. To ensure a successful Ozsale app development process, carefully considering and planning for each aspect is crucial. Let’s have a look at those:

Factors Affecting the Ozsale App Development Costs

App Complexity

The app’s complexity is a major factor when it comes to analyzing the cost to develop an app like Ozsale. The number of features directly affects how much time and money must be allocated for development. For example, Ozsale app has many features, such as wishlist management, real-time push notifications for promotions and updates, secure shopping cart functionality, integrated payment gateways, and product browsing with fine filtering choices.

Each feature makes the development process more complex, necessitating more work and technical skillset from the development team. Consequently, the cost to build an app similar to Ozsale with more features goes up.


The scalability of an eCommerce app like Ozsale is crucial in determining its overall development cost. Creating an app accommodating growing user bases, transactions, and product catalogs demands a strong infrastructure, advanced technologies, and careful planning. A scalable architecture guarantees the app can expand alongside the business, minimizing performance problems and downtime.

Design Complexity

Ozsale-like app’s success depends on its UI/UX design, which must be both aesthetically pleasing and simple to use. An appealing and simple-to-navigate design requires skilled designers and can have a big financial impact.

Although they improve the user experience, custom animations and graphics increase the duration and Ozsale app development cost. Investing in well-designed software guarantees users will engage with it well, promoting loyalty and repeat use. This covers the visual elements, user flow, and overall journey.

Our experts at Appinventiv helped the global sports merchandise brand Adidas increase its user base by improving the overall user experience offered by the app. To do so, our app development experts implemented a strategic cache management system that improved application performance and eliminated redundancy.

 sports merchandise brand, Adidas' app screens

On the frontend, we incorporated complex animations and video components on the main landing page, aiming to provide an engaging, YouTube-like experience. Our frontend efforts were focused on enhancing the overall quality of the application, which resulted in 2M+ app downloads and over 500K new users.

Platform Selection

The selection of app platforms like iOS, Android, or cross-platform is a major factor in deciding the cost to develop an eCommerce app like Ozsale. In general, developing an app for one platform is less expensive than developing one for both iOS and Android. However, you can use cross-platform development frameworks like Flutter or React Native, which enable simultaneous development across many platforms to reach a bigger audience.

Additionally, integrating a web platform to provide a seamless omnichannel experience may also drive up Ozsale app building costs even further.

Integration Needs

Ozsale app development costs can be greatly impacted by integration requirements. Integrating with existing systems or third-party services such as inventory management, CRM, or shipping providers adds complexity, requiring dedicated time for development, rigorous testing, and potential ongoing maintenance. This may necessitate continuous maintenance and development efforts.

Every integration adds dependencies and possible challenges, raising the overall shopping app development cost. Nevertheless, it is vital to understand the app’s functionality and user experience hinge on seamless integration.

Development Team Size

The composition and size of the development team significantly influence the eCommerce app like Ozsale’s development cost. A standard team comprises a Project Manager, UI/UX Designers, Frontend and Backend Developers, Quality Assurance Testers, a DevOps Engineer, and a Business Analyst. Opting for a larger team facilitates workload distribution, specialization in each domain, and expedited development cycles.

Furthermore, a larger team ensures ample resources to address unforeseen challenges and meet project deadlines effectively, potentially enhancing the overall app quality. However, it also raises the cost to develop an app like Ozsale.

Also Read: How to Hire a Dedicated Development Team?

Development Team’s Location

The team’s geographic location is a critical factor that impacts the overall cost to develop an app like Ozsale. Usually developers in North America or Europe typically charge higher rates than those in Eastern Europe or Asia. Outsourcing talent from regions like Asia can provide cost-effective solutions without sacrificing quality. Efficient team collaboration and management are crucial for budget adherence and meeting project deadlines.

RegionHourly Development Rate
Eastern Europe$50-$55
Western Europe$80-$90

Security Considerations

Security is a top priority for any app, but it’s especially important for eCommerce platforms that handle sensitive user data and financial transactions. Although implementing strong security measures raises the cost to develop an eCommerce app like Ozsale, they are necessary to preserve user privacy and trust. Examples of few security consideration techniques include encryption, secure authentication, and frequent security audits.

Investing in thorough security measures also helps to assure compliance with industry norms and standards, further boosting user confidence, brand reputation and protection against data breaches. An app like Ozsale’s development cost can be influenced by proactive measures like these, which demonstrate a commitment to data security and can ultimately lead to long-term success in the competitive app industry.

A Look at the Top Features of an eCommerce App Like Ozsale

Features of an eCommerce app can be understood as per three distinct panels, crafted to empower administrators, streamline user experiences, and optimize store management. These dedicated panels cater to the specific needs of each user role, enhancing the overall functionality and usability of the app.

User Panel

The user panel of the app is designed to deliver a seamless and enjoyable experience, offering a range of features that enhance shopping convenience and personalization.

user panel of an app similar to ozsale

Account Management: Users can register or log in, accessing their accounts securely.

Product Discovery: This feature allows users to explore products, search, filter, and browse items.

Wishlist: Users can save desired items for future reference and receive notifications for price changes or availability.

Shopping Cart: Allows users to add, remove, or edit items before checkout.

Order History: Users can view past orders, track their status, and manage returns or exchanges.

Notifications: Enables users to receive updates on new products, promotions, or order status changes.

Customer Support: Users can access support resources and contact customer support for any inquiries or issues.

Loyalty Program: This feature allows users to enroll in a loyalty program. With each purchase, users earn reward points that can subsequently be redeemed for discounts or exclusive privileges.

In-App Messaging: Users can directly communicate with sellers or other users within the app, facilitating inquiries, discussions, or negotiations without leaving the platform.

Social Sharing: Enables users to easily share products they like across various social media platforms, fostering interaction within their social circles and helping to expand the app’s reach.

Reviews and Ratings: Users can both review and rate various products and engage with the community by sharing their own experiences.

AR/VR Try-Ons: Users can enhance their shopping experience by virtually trying on products using augmented reality or virtual reality, aiding them in making informed purchase decisions.

augmented reality virtual try-ons

Personalized Recommendations: Offers users tailored product suggestions based on their browsing and purchase history, ensuring they discover items that align with their preferences.

Voice Search: Users can conveniently search for products using voice commands, simplifying the shopping process and enabling them to find specific items easily.

One-Click Checkout: Allows users to complete transactions quickly and efficiently with a single click checkout.

Admin Panel

The app’s admin panel offers administrators a wide range of tools to control different platform features effectively.

admin panel of an app similar to ozsale

User Management: Admins can oversee user accounts, registrations, logins, and access permissions.

Order Management: Enables admins to handle orders, from processing and tracking to fulfillment.

Product Management: This feature allows admins to add, modify, or remove products, managing details like descriptions, images, and pricing.

Analytics Dashboard: Allows admins to access data and insights on sales, user engagement, and inventory movement.

Content Management: Enables admins to control website content, including banners, landing pages, and blog posts.

Marketing Tools: Various marketing tools allow admins to create and manage marketing initiatives, such as promotions and loyalty programs.

Store Panel

The app’s store panel gives store owners the tools they need to successfully manage their retail businesses, guaranteeing seamless operations and satisfied customers.

store owner panel of an app similar to ozsale

Store Setup: Store owners have complete control over the store settings, branding, and policies.

Inventory Control: Enables store owners to be in charge of SKUs and inventory levels.

Order Fulfillment: The order fulfillment feature enables store owners to oversee the printing of labels and the status updates of the orders.

Sales Analytics: Store owners can monitor revenue distributions, top sellers, and sales patterns with this feature.

Marketing Strategies: Allows owners to run marketing campaigns and provide deals, discounts, and exclusive offerings.

Financial Management: Gives store owners the ability to manage finances, including revenue tracking, expense management, and profit analysis.

Reporting and Insights: Provide store owners with reporting tools and insights to inform decision-making, refine strategies, and drive business growth.

Flash-Sales and Events: With this feature, store owners can offer temporary promotions or exclusive events to drive urgency, boost traffic, and increase transaction volumes.

Dynamic Prices: The dynamic pricing feature enables store owners to adjust prices based on demand, competition, and other factors, thereby optimizing sales strategies and revenue.

Steps to Build an eCommerce App Like Ozsale

In order to create an app like Ozsale, you need to follow a meticulous process, ensuring every step contributes to a seamless and engaging user experience. Here’s a comprehensive guide to developing a similar one:

Development Process of an eCommerce App Like Ozsale

Initiate Thorough Market Research

Start with thorough market research to understand the competitive environment and the inclinations of your target audience. Identify what sets Ozsale apart and consider how to enhance or incorporate similar features into your app. Analyze consumer behavior and industry trends to uncover opportunities and address gaps.

Create a detailed development project plan that outlines the requirements, schedule, scope, and eCommerce app development cost while ensuring it complies with your business goals and market demands. Performing a SWOT analysis can help gain valuable insights into your app idea’s various opportunities and risks. Owing to this meticulous planning, the succeeding stages of development will have a strong foundation.

Define the Features and Requirements

Draft a detailed feature list for your eCommerce application. Some core features include user registration, product listings, search capabilities, a shopping cart, safe payment methods, order tracking, and customer service. Advanced features like chatbot integration, personalized suggestions, and 3D product modeling or AR-assisted product demonstration can help make your app stand out from the crowd.

Our experts at Appinventiv developed Edamama, an eCommerce app tailored to provide mothers with a personalized shopping experience and enhanced customer service. The platform offers a unique approach by curating personalized product recommendations based on the child’s gender, age, and product rating upon registration. Our efforts culminated for the client in securing $5 million in funding, delivering over 20,000 SKUs to homes, and catering to the needs of more than 100,000 mothers.

Testimonial of the Founder of Edamama, Bela Gupta D’Souza

Work on UI/UX Design

Collaborate with talented UI/UX designers to produce a design that is both aesthetically pleasing and intuitive. Pay attention to easy navigation, visually appealing designs, and consistent branding. Create wireframes and mockups to illustrate the app’s structure and functionality and conduct user testing to get input and improve the design.

Work on the Backend and Frontend Development

Establish the server infrastructure, databases, and APIs necessary to support the app’s functionality. Ensure complete adherence to regulatory standards and data security practices. Simultaneously, commence frontend development to craft the user interface, seamlessly integrating it with the backend services.

Prioritize the implementation of core features, followed by the integration of advanced functionalities. Utilize agile development methodologies to iteratively build and test features, ensuring they align with user expectations. Maintain close collaboration with design and testing teams to ensure smooth integration and functionality across all aspects of the app.

Integrate Third-Party Services

Include crucial third-party services like analytics tools, customer support systems, and payment gateways like PayPal and Stripe. Ensure that each integration functions smoothly to provide users with a seamless and comprehensive experience. Additionally, regularly update these integrations to maintain optimal performance and reliability.

Ensure Complete Testing and Quality Assurance

Conduct comprehensive quality assurance to find and fix defects, validate functionalities, and ensure compatibility across various platforms and devices. Use both automated and manual testing techniques, such as end-to-end, unit, and integration testing. Engage actual users in beta testing to get insightful input, fix bugs, and make sure the app is up-to-date before it is released.

Launch the App

Launch the app on selected platforms such as the App Store and Google Play Store. Monitor its performance meticulously, addressing user feedback and reviews promptly. Implement analytics to track user behavior, engagement, and other vital metrics, ensuring the app’s success and identifying areas for enhancement.

Post-Launch Support and Maintenance

Provide ongoing support and maintenance to ensure timely resolution of user queries and issues. Consistently update the app to fix bugs, enhance performance, and introduce new features in response to user feedback and market trends. Continuously monitor the app’s scalability and performance to ensure it can meet the demands of a growing user base. Keep in mind that these efforts can impact the overall cost to develop an app like Ozsale.

Also Read: What is the Cost of Maintaining an App in 2024?

Revenue Models of an eCommerce App Like Ozsale

By expanding its revenue streams and offering value-added services, an eCommerce platform like Ozsale can build a sustainable business model while encouraging collaboration and innovation in the eCommerce sector.

Revenue Models of eCommerce App Like Ozsale

Affiliate Revenue Model

This model allows you to promote other businesses’ products or services in return for a small commission fee on each sale made via the affiliate link.

Advertising Revenue Model

Advertising ads on the eCommerce platform generate revenue. This can include banner ads, sponsored content, and native advertising.


Under this revenue model, subscription payments are the source of income where users pay a monthly subscription to gain access to premium services, exclusive content, or product discounts.

Freemium Model

This monetization model charges for premium features or content but provides basic services for free. By using this approach, eCommerce companies can attract a large user base with free offers and then upsell premium services to a smaller group of consumers.

Online Advertising

This revenue model involves earning from ads displayed on the eCommerce platform, including display ads, video ads, and sponsored content.

Sponsorship Model

This model involves earning revenue from sponsors by featuring sponsored content, events, or products on the eCommerce platform.

Membership Programs

These programs offer paid memberships with additional benefits such as personalized recommendations, early access to sales, and dedicated customer service.

Get an Intuitive eCommerce App Built by Appinventiv’s Experts

A user-friendly eCommerce app expands your market reach, enhances customer loyalty, and drives sales while improving the overall consumer experience. With the growing preference for mobile shopping, the significance of a well-designed, intuitive app cannot be overstated.

Appinventiv stands out as a pioneer in crafting innovative, personalized eCommerce solutions that cater to your unique business requirements. Our seasoned professionals combine advanced technologies with industry best practices to create apps that are not only high-performing but also user-friendly.

As a leading eCommerce app development company, we have worked on multiple eCommerce projects including brands like Adidas, Edamama, 6 Street, and others; helping them increase their user base with innovative tech-integrated features.

Trust Appinventiv to turn your vision into reality and drive your business forward. Begin your journey with us and experience exceptional growth and customer satisfaction. Connect with our experts today to get to know the cost to develop an app like Ozsale.


Q. How much does it cost to build an app like Ozsale?

A. The overall cost to develop an app like Ozsale usually ranges from $40,000 to $100,000 for basic versions; however, more intricate versions exceed $300,000. The total budget to build an app like Ozsale varies directly on certain factors like platform selection, design complexity, integration requirements, and others. Additionally, customization and scalability considerations also impact the development costs. Connect with our experts to get the Ozsale app development cost estimation in detail.

Q. How to develop an eCommerce app like Ozsale?

A. To develop a shopping app like Ozsale, follow these steps:

Conduct Market Research: Understand the target audience, their preferences, and the features they expect in an eCommerce application.

Design the User Interface: Create an intuitive design with easy navigation, appealing visuals, and seamless transitions.

Develop the Backend: Build a robust backend to manage inventory, process payments, handle orders, and manage user accounts.

Thoroughly Test the Application: Conduct comprehensive testing to identify and rectify bugs, ensuring the application functions seamlessly across various devices and operating systems.

Launch the Application: After development, launch the application on app stores and promote it through digital marketing channels to attract users.

Continuously Improve: Gather user feedback and update the application regularly with new features and enhancements to improve user experience and stay competitive.

Q. How long does it take to develop an app like Ozsale?

A. A shopping app like Ozsale takes six to twelve months to develop. This app development timeline mainly includes market research, design, front-end and back-end development, feature integration, testing, and launch. The duration can change depending on the size of the team, app’s complexity, and other app-related needs. Ongoing updates and enhancements could also extend the timeline.

Q. What are the benefits of an app like Ozsale?

A. Building an eCommerce app like Ozsale has numerous benefits. This includes:

Enhanced Customer Loyalty: Build stronger, long-term relationships by providing a personalized and efficient shopping experience.

Wider Market Reach: Reach a broader audience of business clients and partners.

Increased Sales: Boost revenue with a seamless, user-friendly platform for bulk purchasing.

Operational Efficiency: Streamline procurement processes and lower operational costs through integrated solutions.

Mobile Accessibility: Meet the increasing demand for mobile transactions, ensuring convenience for business clients.

Insightful Analytics: Gain valuable insights into business clients’ behavior and purchasing patterns.

Competitive Edge: Stand out in the market with a unique and well-designed app.

Sudeep Srivastava
Co-Founder and Director
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