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Built for IKEA stores, the ERP solution helps walk-in customers go through the store’s product catalogs right from the store-erected tablet panel. The two-fold solution has been used by IKEA for giving customers an in-store catalog solution on one hand and on the other hand using their personal information as a promotion asset.
For a brand as massive as IKEA, customer onboarding is always a challenge. Assigning a sales representative to every customer is difficult considering the heavy footfall and even when customers get a guiding hand, it remains a challenge for the reps to be updated on the product availability in stocks and the applicable discounts and offers. Additionally, multi-national B2C brands constantly struggle with gathering customers’ information - email addresses, products they are interested in, etc. for marketing purposes.
Noting the issues, there was a need for an ERP solution that would do both - give users the real-time status of products’ availability and collect their information to then use as marketing assets.
Our team worked in an agile manner to build the ERP solution in record time. There were some challenges in the way but we brainstormed and found solutions to those without hampering the delivery timeline. We are very proud to be a part of IKEA’s user journey while contributing to the brand’s promotional efforts.
Gathered an understanding of what the walk-in customers need by taking in their information and preferences.
A platform for customers to see the availability of products they need and the details of discounts and offers on them.
Although we cannot call the development side of the project ‘complex’, there were a few challenges that our team encountered. For example, instead of having a common server for all the store locations, they wanted a separate system - with their own individual servers - in every location. Moreover, they wanted us to work on a private IP address. So, it was a bit tricky for our team to develop the entire web application from a remote location. Our team, nonetheless, found a workaround and deployed location-wise kiosk solutions in the multiple IKEA stores.
The result of our dedicated efforts behind the ERP solution development led to the creation of a solution that is today getting expanded the 7+ IKEA stores in the UAE. The retail outlet touts the solution as the biggest source of ROI measurement.