Your mobile app landing page is the first line of introduction of your app to the users, try making it an engaging one so that you can easily impress the users.
Do you remember the last time you went to an interview? You probably have done a lot to prepare for the final day. Maybe you have extended your preparations and worked on your looks, clothes, and a bit on hair to get noticed by the interview panel. In case, the description sounds familiar to you, it means you are very much aware of the thing called first impression!
Of course the first impression matters and the case is similar with the mobile app landing page.
So, with a good first impression you are going to:
- Arrest your visitors’ attention, to
- Hold them for long, which is going to
- Earn that much needed lead for you
Now let’s dive deep with us to gain insights on the consideration briefed above.
How to arrest your visitor’s attention?
Let’s break the solution in three different parts that would include:
- Please user’s eye
- Include the goodness of bullets, &
- Be specific to offer what you promised
When it is said please user’s eye, we are talking about the designing aspect. Try to include such an element in the mobile app design that could work as an eye candy for the users. Work on attractive images and design to convey your message, let the users flood in the color scheme, and give them reasons to stay for long with beautifully designed aesthetics.
When bulleted points are there, users can easily skim through the content, get the zest of the write-up that too in a short timeframe. Use bullet points to convey the benefits of your app or your product. Explain to the users why it is beneficial for them to remain loyal to your service. It’s your chance to show your expertise.
The link that has bought your visitors on the landing page must have promised them a great deal. Ensure that you fulfill their expectations in order to bring the best investment of their efforts. Do not ever try to mislead your leads, they won’t digest it easily being misleaded after a thoughtful promise.
What’s the key to hold user’s attention for longer?
In order to maintain user’s attention:
- Test your landing page twice
- Engage users with CTA
- Cut short the number of fields you ask users to fill out
An average user’s attention span is much shorter than a goldfish. This implies that the users are not going to stay more than a few seconds. And in case, users come across any mistake they are sure to leave the page that moment only. Therefore, it is far better to test your landing page twice.
Let’s make it easy for the users and offer them actionable step through attractively arranged CTA or call to action. Anything else clickable on your landing page is nothing more than a distraction for users.
Filling out a long information form is something none of the users are interested into. Now that users have shifted from desktops to smartphones, it is more irritating for them to fill all the details. Thus, it’s is better to curtail the fields to be filled by the users.
How to earn the lead?
It is easy to earn the leads with:
- Creating clues for users
- Enticing the users
- Clearly clickable buttons
Creating clues for users implies directing them visually to lead towards the CTA. Arrows are obvious, try to include images of people directing their view of field towards a specific direction.
Creating an urgency with the CTA such as “limited opportunity”, “act now”, “get for free” etc. can help you entice the users and make them do the actions.
It is one of the most common considerations but you need to work on it. Create a button that stands out. Give some reasons to the users so that they can tap on the buttons and offer you the deals required.
While clicking on your services and products, a client agrees to give you a chance to prove his/her decision right. If you remain sloppy in your approach, you are simply going to earn the tag of “underprivileged” app development company. We know you can’t see your reputation break like that and thus the solution lies in making a grand first impression through the landing page of your mobile app.
Appinventiv is in the business of providing solution-oriented mobile app development services in order to delight the clients. We are also focused on developing innovative strategies with wearables, smartwatch technology and more.
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