How Much Does It Cost to Build a Live Streaming App Like Kick and Rumble?

Prateek Saxena June 24, 2024
live streaming app development cost

Have you ever wondered why there’s a global surge in the demand for live streaming apps and why businesses are increasingly turning towards them?

The key lies in the transformative and immersive way these platforms engage audiences, shattering geographical barriers and forging real-time connections. Live streaming apps like Kick and Rumble have not just changed but revolutionized the way we consume content, offering instant access to events, interactions, and experiences from anywhere in the world.

This powerful medium has become an essential tool for businesses like yours looking to enhance customer engagement, boost brand visibility, and capitalize on the growing trend of digital interactivity.

According to a report by Statista, the projected revenue for the global Video Streaming market is expected to reach $108.50 billion by the end of 2024. Additionally, the revenue is anticipated to experience a CAGR of 8.27% from 2024 to 2027, leading to a market volume of $137.70 billion by 2027.

Video streaming market worldwide

If you are considering developing a live video streaming app like Kick and Rumble, which have gained significant popularity among users in the last few years, and wondering about the costs involved, it’s important to understand that several factors will influence your budget. To give you a rough estimate, the live streaming app development cost varies widely, ranging from $40,000 to $300,000.

This blog will help you dive deep into the key factors influencing the cost of developing a live streaming app and other crucial aspects necessary for a successful launch.

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Inside Kick and Rumble: A Closer Look at the Core Elements

Kick, a video live streaming service launched at the end of 2022, has quickly made its impact in the evolving market. Ranking seventh in popularity, Kick has amassed 58 million hours of content audiences watch. With over 10 million downloads, the app aggressively aims to capture a substantial share of the live streaming market. The platform attracts content creators with competitive offerings, including a 95-5 revenue split and multimillion-dollar non-exclusive deals.

Live streaming app

In 2023, Rumble achieved a total revenue of $20.4 million, driven by its substantial user base of 67 million global Monthly Active Users (MAUs). The platform’s popularity continued to increase throughout the year, solidifying its position in the market and demonstrating consistent engagement among users. This growth underscores Rumble’s effective strategy in expanding its user reach and maintaining strong revenue performance amidst competitive dynamics in the streaming app industry.

Rumble: Live streaming app

The success of innovative live streaming platforms like Kick and Rumble is creating a promising opportunity for businesses looking to enter this market. These platforms have demonstrated impressive revenue generation and increasing user engagement, showcasing the potential for new entrants to develop similar or even superior platforms. The growth trajectory suggests that with the right strategy and technology, new entrants can also capitalize on the booming interest in live streaming, potentially capturing a significant share of this dynamic and rapidly expanding industry.

How Much Does It Cost to Build a Live Streaming App like Kick and Rumble?

Creating a live streaming app involves various factors that affect the overall expense, including the complexity of features, technological advancements, UI/UX design, and the geographical location of the development team. The complexity of features such as user profiles, live broadcasting capabilities, real-time messaging, payment integration, and geolocation services is also crucial in determining development costs.

Given these factors, the estimated cost of developing a custom live streaming app typically falls between $40,000 and $300,000. However, these costs can fluctuate based on the project’s specific requirements and the selected development strategies.

Type of ApplicationCost EstimationTime Duration
Basic$40,000 to $80,0003-6 months
Intermediate$90,000 to $140,0006-9 months
Advanced$150,000 to $300,00012+ months

Factors Affecting Kick- and Rumble-like Live Streaming App Development Costs

The costs associated with building a live streaming app can vary significantly. Numerous factors influence these costs, each crucial in determining the overall expenses. Let’s explore these factors in detail to understand their impact on the development cost.

Crucial Factors Influencing Live Streaming App Development

App Complexity

The app’s complexity, including features like real-time streaming, interactive chat, and content personalization, can significantly impact development costs. Implementing more complex features may require more time and resources, thus affecting the overall budget.

Design Requirements

High-quality user interface (UI) and user experience (UX) design are crucial to create a live streaming app. Investing in professional design services and creating visually appealing interfaces can contribute to higher development costs.

Development Team Location

The geographical location of your development team is a crucial factor in determining the cost to build a live streaming app. Hourly development rates can vary significantly across different regions worldwide. For example, countries like the US or the UK typically command higher hourly rates compared to regions like Asia.

To optimize your development budget, consider outsourcing development tasks to Asian regions such as India. In these areas, you can find highly skilled development teams that offer top-notch solutions at an optimized cost. By leveraging the expertise, resources, and technologies available in Asian countries, you can significantly enhance project efficiency while effectively managing the overall budget.

Furthermore, as the trend of global talent acquisition continues to rise, development teams in Asian countries are increasingly well-equipped to meet both international and local compliance standards. Partnering with a development team in such locations can effectively address complex development challenges while ensuring cost-effectiveness.

RegionHourly Rates of Development
Western Europe$80-$90
Eastern Europe$50-$55

Third-Party Integrations

Integrating third-party services such as payment gateways, analytics tools, and social media platforms can add to development costs. Licensing fees, API integration, and ongoing support for these integrations should be considered when estimating costs.

Compliance and Security Standards

Any live streaming app must ensure compliance with regulations such as GDPR and implement robust security measures to protect user data. Meeting these standards may require additional development efforts and resources, thereby increasing the overall live streaming app development costs. To build a live streaming app like Kick, these compliance and security considerations are crucial and must be factored into the development process.

App Platform

Developing a live streaming app for multiple platforms (e.g., iOS, Android, web) can increase costs compared to targeting a single platform. Each platform may have unique requirements and development processes that need to be addressed when you develop a live streaming app.

Tech Stack

The choice of technology stack can impact development costs of a live streaming app. Using cutting-edge technologies or proprietary software may require specialized expertise and incur higher costs than more widely adopted technologies with ample developer resources.

Core Technologies for Live Streaming App Development

Quality Assurance

Thorough testing and quality assurance processes are necessary to ensure the stability and performance when we create live streaming apps. Although investing in comprehensive testing procedures may increase upfront live streaming app development costs, they can help prevent issues and maintenance costs down the line.


Ongoing maintenance and support are essential for keeping the live streaming app running smoothly and addressing any issues that arise post-launch. Budgeting for regular updates, bug fixes, and server maintenance is critical for long-term success and may contribute to overall development costs.

Scalability Requirements

Scalability requirements significantly impact the costs of developing a live streaming app. They involve setting up robust server infrastructure, leveraging cloud services for computing power and storage, implementing load balancing, and using scalable databases and CDNs. These investments result in higher initial infrastructure costs and ongoing cloud services and content distribution expenses.

Real-Time Data Handling

Real-time data handling is crucial for live streaming apps. It affects development costs as it requires advanced server infrastructure and robust data processing capabilities. Furthermore, the need for integrating efficient streaming protocols (e.g., RTMP, HLS, WebRTC), low-latency solutions, and advanced server setups capable of processing and transcoding live video and audio also adds to the overall complexity, thereby affecting the overall live streaming app development costs.

Key Features to Make Your Video Streaming App Stand Out

While developing a live streaming app similar to Kick and Rumble, it’s essential to integrate features that cater to the distinct needs of the admin and users. Successfully building a live streaming app like Rumble requires incorporating these key features with precision. Let us look at them below:

User Side Panel

Essential User-Side Features for Developing an App Like Kick and Rumble

Profile Management: Allow users to create, edit, and manage their profiles.

Content Discovery: Enable users to browse, search, and discover content based on genres, categories, or recommendations.

Watchlist: Allow users to bookmark or add content to a watchlist for easy access later.

Watch List Feature of an App Like Rumble

Personalized Recommendations: Provide personalized content recommendations based on viewing history and preferences.

Notifications: Allow users to set up notifications for new content releases, updates, or recommendations.

Account Settings: Enable users to manage account settings, including privacy preferences, password changes, and email notifications.

Playback Controls: Offer basic playback controls such as play, pause, rewind, and fast forward.

Payment Options: Provide secure payment options for subscription plans, rentals, or in-app purchases.

Social Sharing: Allow users to share content with friends or on social media platforms.

AI-Powered Chatbot: A dedicated chatbot provides access to customer support services for inquiries, issues, or feedback.

Live Chat: Allow users to engage with fellow viewers and creators in real-time, fostering community interaction and direct communication during live streams on the platform.

Live Event Calendars: Make way for users to stay updated with upcoming events and schedules of your favorite creators, ensuring you never miss a moment of their live broadcasts.

Event Calendar Feature of An App Like Kick

Multi-Stream Viewing: Allow users to seamlessly watch multiple videos simultaneously, leveraging flexibility to explore diverse content or follow different creators concurrently, all within the platform.

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Admin Side Panel

Key Admin Side Panel Features

User Management: Manage user accounts, including registration, authentication, and access control.

Content Moderation: Moderate content uploads for compliance with community guidelines, copyright infringement, or inappropriate content.

Payment Management: Handle payments, transactions, and revenue sharing between service providers and the platform.

Analytics and Insights: Generate reports and analytics on user engagement, content performance, revenue trends, and audience demographics.

Platform Settings: Configure platform settings, including pricing plans, content categories, and regional availability.

Customer Support: Manage customer support tickets, inquiries, and feedback from users and service providers.

Customer support feature of an app like Rumble

Security and Compliance: Ensure platform security, data protection, and compliance with legal regulations such as GDPR or COPPA.

Platform Updates: Manage platform updates, including bug fixes, feature enhancements, and security patches.

Redefine live streaming app

How to Build Live Streaming Mobile Apps Like Kick and Rumble?

Video streaming app development requires a comprehensive methodology, in-depth research, and critical elements that help businesses create compelling and impactful digital products. Let’s explore how to build a live streaming app by delving into the development process!

The Development Process for a Live-Streaming App

Setting Objectives and Key Features

To build a live streaming mobile app like Kick and Rumble, it’s essential to define clear goals, conduct thorough market research, and understand user needs. Key features and functionalities that will set the app apart include robust live streaming capabilities, interactive user engagement tools, seamless social media integration, monetization options such as subscriptions and virtual gifts, and advanced content discovery algorithms.

By aligning these features with the app’s objectives and addressing user needs, we can create a compelling platform that provides significant value to users and stands out in the competitive market.

Assembling the Right Team

Next step is to assemble a skilled and experienced development team. This should include project managers, front-end and back-end developers, mobile app developers for both iOS and Android, UI/UX designers, business analysts, QA testers, and DevOps engineers. Once your development team is in place, it’s important to establish clear communication channels and a robust workflow. This will ensure that everyone is aligned on the project goals and can collaborate effectively.

Crafting an Engaging Design

The design phase focuses on creating a user-friendly and visually appealing interface that enhances the user experience. This incorporates modern design principles and intuitive navigation to facilitate easy content discovery and access. Attention to branding elements like colors, typography, and imagery helps create a cohesive and engaging design.

Through user testing and iterative design iterations, the interface is refined to ensure it meets the needs and preferences of the target audience. A dedicated live streaming app development company helps build such interfaces, ensuring they align with modern design standards and user expectations.

Developing the App

During the development stage, the emphasis is on building the core functionalities of the creative tv streaming app, such as live streaming capabilities and user management features. This involves leveraging scalable technologies and cloud services to handle high traffic volumes effectively and accommodate future growth. Adopting a modular and flexible architecture facilitates future updates and enhancements.

A minimum viable product (MVP) is developed to test basic functionalities and gather user feedback for further refinements. This helps in keeping the initial live streaming app development costs to a minimum.

Ensuring Data Security and Communication

Implement robust security measures to protect user data and ensure secure communication. This involves using encryption methods for data protection, secure authentication mechanisms like OAuth or multi-factor authentication (MFA), and maintaining secure servers regularly updated to guard against vulnerabilities and attacks.

Adhering to Regulations and Compliance

Ensure compliance with relevant regulations and legal requirements. This includes adhering to data privacy laws such as GDPR and CCPA, implementing robust content moderation policies, and securing necessary licenses and rights for broadcasting content. Understanding and following these regulations will help maintain user trust and avoid legal complications.

Thorough Testing and Optimization

Extensive testing is conducted to ensure the app’s functionality and performance. This includes functional testing of all features, performance testing to handle large user volumes and high-quality streams, and user testing to identify usability issues. Iterate based on feedback, refining features, fixing bugs, and improving overall performance.

Launching the App

Follow the App Store and Google Play Store guidelines to prepare for app store submission. Develop a robust marketing strategy to promote the app, including social media campaigns, influencer partnerships, and targeted advertising. Launch the app and monitor its performance closely to address any issues promptly.

Continuous Maintenance and Updates

Regularly update the app with new features, security patches, and performance enhancements. Provide strong customer support to assist users with issues and gather feedback for future updates.

Continuously monitor app analytics to understand user behavior and make data-driven decisions for improvements. Engage with the user community through forums, social media, and in-app features to maintain interest and loyalty.

How to Monetize a Live Streaming App?

Developing a live streaming app not only enhances user experience but also unlocks a plethora of financial opportunities. This involves integrating various revenue streams, such as subscription-based models, ad revenue, virtual gifting, pay-per-view events, and advertising partnerships.

In the realm of media streaming software development, these diverse monetization strategies can be seamlessly embedded to maximize profitability and user engagement. Let’s delve deeper into these possibilities!

Primary Monetization Strategies Adopted by Top Businesses

Subscription Model

  • How it works: Users pay a recurring fee (monthly, yearly, etc.) to access premium content, features, or an ad-free experience.
  • Details: Subscriptions often offer benefits like access to exclusive live streams, special emojis or badges for subscribers, and ad-free viewing.
  • Example: Rumble offers a subscription service where users can pay for an ad-free experience and additional features, providing a direct income stream for the platform.

Advertising Model

  • How it works: Display ads within the app, either as banners, interstitials, or sponsored content. Revenue is generated based on the number of impressions or clicks.
  • Details: Ads can be targeted based on user demographics and behavior, providing advertisers with highly valuable ad space.
  • Example: Rumble generates revenue primarily through its advertising model. It operates an advertising marketplace similar to Google AdSense, where advertisers can create and manage banner and video campaigns. Advertisers pay based on the number of impressions, clicks, or actions (like purchases) generated by Rumble’s users interacting with their ads.

Pay-Per-View Model

  • How it works: Users pay a one-time fee to access specific live streams or events.
  • Details: Pay-per-view events are typically high-profile and offer exclusive content that users are willing to pay for.
  • Example: Kick hosts exclusive live events, pay-per-view streams and premium content that require an additional fee from the users.

Sponsorships and Partnerships

  • How it works: Partner with brands for sponsored content or product placements within live streams.
  • Details: Brands pay content creators to promote their products or services during live streams, reaching a targeted and engaged audience. A part of the creator revenue is then shared with the platform.
  • Example: Kick’s employs a 95-5 revenue split model with the creator, allowing the app to generate maximum revenue.

These monetization strategies offer different ways to generate revenue from a live streaming app, each with advantages and considerations. Depending on the target audience, content type, and app goals, these models may be used to maximize revenue potential. Additionally, understanding these models can help estimate the live streaming app development cost, as different monetization strategies may require varying levels of investment in features and infrastructure.

Leverage Appinventiv’s Expertise to Build Your Own Live Streaming Marketplace App

Appinventiv, a leading entertainment app development company, collaborates with businesses to create innovative and impactful entertainment applications. We work closely with our clients to craft high-quality applications, offering tailored solutions to meet the entertainment industry’s unique needs and objectives.

Our entertainment app development services encompass comprehensive concept ideation, strategic UI/UX design, seamless frontend and backend development, rigorous quality assurance testing, deployment, and ongoing maintenance.

Our expertise extends beyond development to include deep market insights and cutting-edge technology application, ensuring your live streaming marketplace app not only meets but exceeds industry standards. Furthermore, our team stays ahead of technological advancements, incorporating the latest trends to enhance user engagement and streamline operations.

Are you prepared to revolutionize your live streaming business with an innovative app? If you’re curious about the cost of developing a live streaming app with features like seamless streaming, interactive chat, and viewer engagement tools, we’re here to assist you.

Reach out to us, and we’ll accompany you through every stage of your live streaming app development journey.


Q. How long does it take to develop a live streaming app?

A. The development timeline for a live streaming app can vary depending on several factors such as the complexity of features, platform compatibility, design requirements, and testing phases. Typically, the development process can take anywhere from three months to a year.

This includes initial planning and research, UI/UX design, front-end and backend development, streaming protocols and APIs integration, rigorous testing, and deployment to app stores. Each of these factors also impacts the live streaming app development cost, influencing the overall budget and resources required for the project.

Q. What platforms can the live streaming app be deployed on?

A. A well-developed live streaming app can be deployed on various platforms to reach a wide audience. This includes iOS for iPhones and iPads, Android for smartphones and tablets, web browsers for desktop and laptop computers, smart TVs, streaming devices like Roku or Apple TV, and gaming consoles such as PlayStation or Xbox. Ensuring compatibility across these platforms allows users to access the app from their preferred devices, maximizing its reach and accessibility.

Q. How do you ensure the security of live streaming content and user data?

A. Ensuring the security of live streaming content and user data is paramount. To achieve this, we implement several security measures including:

  • Encryption: Utilizing encryption protocols like SSL/TLS to secure data transmission between the app and servers.
  • Secure authentication: Implementing strong user authentication mechanisms such as OAuth or JWT tokens to prevent unauthorized access.
  • Content protection: Implementing digital rights management (DRM) solutions to protect copyrighted content from piracy.
  • Regular security audits: Conducting regular security audits and penetration testing to identify and mitigate vulnerabilities.
  • Compliance with regulations: Ensuring compliance with data protection regulations such as GDPR or CCPA to safeguard user privacy.

Q. How much does it cost to build a live streaming app like Kick and Rumble?

A. The cost of developing a live streaming app similar to Kick and Rumble can vary widely depending on factors such as the app’s features (like real-time streaming, chat, monetization options), platform (iOS, Android, or both), design complexity, backend infrastructure, scalability requirements, and ongoing maintenance needs. Generally, the development costs can range from $40,000 to $300,000 or more. For a precise estimate, it’s advisable to consult with a development team to discuss your specific project goals and requirements.

Q. What kind of content moderation and community management tools are available to ensure a safe and positive user experience?

A. Various content moderation and community management tools are available to ensure a safe and positive user experience:

  • Automated filters: AI-powered content moderation tools can automatically detect and filter out inappropriate or harmful content.
  • Manual moderation: Moderators review user-generated content, comments, and user reports to ensure compliance with community guidelines. This hands-on approach allows for nuanced judgment and ensures that content standards are upheld effectively.
  • User reporting: Allowing users to flag inappropriate content or behavior, which moderators then review for appropriate action.
  • Community guidelines: Establishing clear community guidelines and rules for user conduct, with enforcement mechanisms in place to address violations.
  • User blocking and muting: Users should be able to block or mute other users to prevent harassment or unwanted interactions.

Transparency and accountability: Maintaining transparency in content moderation practices and providing channels for users to appeal moderation decisions, fostering trust and accountability within the community.

Prateek Saxena
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