- 10+ Innovative Startup Business Ideas in the UAE
- 1. Niche E-commerce Marketplace for Local Products in UAE
- 2. AI-Powered Personal Finance App for the UAE Market
- 3. Green Packaging Solutions Business in UAE
- 4. Health & Wellness Mobile App for UAE Residents
- 5. On-Demand Home Cleaning & Maintenance Services in UAE
- 6. E-commerce Subscription Box for Niche Markets in UAE
- 7. Urban Farming and Hydroponics Solutions for the UAE Market
- 8. Property Management and Relocation Services for Expats
- 9. Smart Home Solutions in UAE
- 10. Digital Marketing Agency for Local Businesses in UAE
- How to Choose the Right Business Idea for Your Startup in the UAE?
- 2. Analyze the Competitive Landscape
- 3. Conduct a Feasibility Study
- 4. Work with Experts
- Securing Funding for Your Startup in the UAE: Popular Options to Fuel Your Business Growth
- Angel Investors
- Government Grants
- Navigating the Legal and Regulatory Landscape for Your Startup in the UAE
- Business Licensing
- Visa Regulations
- Taxation
- How to Build a Strong Team for Your Startup in the UAE?
- 1. Define Your Company Culture
- 2. Identify the Key Roles You Need
- 3. Prioritize Skills and Experience
- 4. Leverage Networking and Local Talent
- 5. Offer Competitive Benefits
- 6. Conduct Rigorous Interviews
- 7. Foster Continuous Learning and Development
- Challenges to Watch Out for When Starting a Business in the UAE
- 2. Navigating Regulatory Hurdles
- 3. Understanding Local Consumer Behavior
- 4. Cultural and Language Differences
- The Role of Technology in Launching and Scaling Your Startup
- Best Practices for Integrating Technology into Your Business Model
- Tools for Managing Finances, Marketing, and Customer Relations
- Why Appinventiv is the Right Partner to Help You Realize Your Business Ideas in the UAE
- FAQs
- The UAE’s strategic location and government support make it an ideal startup hub.
- AI, fintech, and green tech are booming sectors with vast opportunities for startups.
- Over $11 billion in funding is fueling growth in key industries like AI and e-commerce.
- Government initiatives like the “Dubai Future District Fund” support entrepreneurial growth.
- Niche markets in e-commerce and sustainable products offer high growth potential.
- Technology integration, including AI and automation, helps startups scale efficiently.
Imagine launching your startup in a region where innovation isn’t just encouraged—it’s strategically engineered. The UAE is rapidly transforming into a global tech powerhouse, offering unparalleled opportunities for founders ready to scale.
The nation’s robust infrastructure, forward-thinking policies, and access to capital are making it a hotbed for startups in industries like fintech, AI, and climate tech. To put this into perspective, let’s dive into some compelling statistics that highlight why now is the perfect time to launch your business in the UAE:
- According to McKinsey, the UAE and Saudi Arabia have committed over $11 billion and $5.7 billion, respectively, across 15 funds to deploy in the MENAP region and abroad. This influx of capital is fueling a vibrant startup ecosystem, particularly in sectors like AI, fintech, and climate tech.
- Furthermore, as per the reports, the MENAP region’s fintech revenue is projected to nearly triple, from $1.5 billion in 2022 to between $3.5 billion and $4.5 billion by the end of 2025. This surge is driven by increased digital adoption and supportive regulatory environments.
- In 2024, the UAE invested $2.3 billion in climate tech, a 138% increase from the previous year. This commitment underscores the nation’s dedication to sustainable innovation and presents a fertile ground for green startups.
- Generative AI is poised to contribute up to $150 billion to the GCC economies, representing about 9% of their combined GDP. With initiatives like the $30 billion MGX fund, the UAE is positioning itself as a leader in AI innovation.
Simply put, the UAE’s startup scene is flourishing, with Dubai and Abu Dhabi emerging as hubs for innovation. Government-backed initiatives, such as the Dubai Future District Fund, are providing startups with the resources and support needed to thrive.
These stats clearly show that the UAE is not just a market to enter, but a thriving ecosystem ready to accelerate your startup’s growth. With major investments across key sectors and a supportive environment, the UAE is the ideal launching pad for businesses looking to scale globally.
This blog will explore 10+ innovative startup business ideas in the UAE that are ripe for launch. From AI-powered healthcare to sustainable tech, we’ll cover the most promising sectors that align with the UAE’s growing tech landscape. Whether you’re looking to capitalize on emerging technologies or tap into the region’s strong infrastructure, these ideas will help you find your niche in the UAE’s dynamic market.
With over $11 billion in funding fueling innovation, now is the time to scale. Let us help you bring your vision to life!
10+ Innovative Startup Business Ideas in the UAE
The UAE is emerging as a beacon for startups, with its strategic location, world-class infrastructure, and supportive government policies. As the market continues to grow, entrepreneurs have access to countless opportunities to innovate and scale.
If you’re considering launching a business here, let’s explore some of the most exciting and profitable startup business ideas in the UAE.
1. Niche E-commerce Marketplace for Local Products in UAE
E-commerce continues to be one of the most profitable startup ideas in UAE, with the UAE e-commerce market expected to reach a valuation of $10.11 billion by 2029, witnessing a CAGR of 6.02% from 2025 to 2029 (Source: Statista). Entrepreneurs can launch a niche e-commerce business by offering locally sourced products—this could include handmade goods, organic food items, or even regionally inspired fashion. By focusing on local products, entrepreneurs can appeal to both the UAE’s diverse population and its growing demand for personalized goods. An e-commerce startup in UAE is the best low-investment business ideas in the UAE that can benefit from the established logistics infrastructure, helping to scale quickly.
For example, a subscription-based e-commerce model or a local product marketplace focused on unique cultural offerings could attract consumers interested in supporting local businesses. Given the high online shopping penetration in the region, small business ideas in UAE such as these provide a scalable model for entrepreneurs.
[Also Read: The Comprehensive eCommerce Application Development Guide: Everything You Need to Know]
2. AI-Powered Personal Finance App for the UAE Market
With the UAE’s growing interest in fintech solutions and AI-driven applications, an AI-powered personal finance app can address the demand for more sophisticated financial tools. According to the UAE National Strategy for Artificial Intelligence 2031, the country aims to position itself as a global leader in AI by 2031. (Source: ai.gov.ae). A finance app that uses machine learning algorithms for investment predictions and automated financial planning can help individuals better manage their finances, making it the best business to start in the UAE.
This app could cater to both locals and expatriates, offering tailored financial solutions specific to the UAE’s tax structure, investment laws, and personal finance management trends. Entrepreneurs can also expand into AI and fintech startups in Dubai, where the government actively supports tech development.
3. Green Packaging Solutions Business in UAE
As sustainability becomes a critical concern, launching a green business idea in UAE such as a green packaging solutions business, is a smart move. The UAE’s commitment to sustainability is evident through its $163 billion clean energy investment by 2050 (Source: UAE Government), creating vast opportunities in green space. This business could focus on eco-friendly packaging alternatives for industries like retail, food, and cosmetics.
By offering biodegradable packaging, sustainable business ideas in UAE such as these can help businesses reduce their carbon footprint and meet the rising demand for eco-conscious solutions. It’s one of the innovative business opportunities in Dubai that taps into both the sustainability movement and the growing demand for eco-friendly products.
[Also Read: Green App Development – The Ultimate Entrepreneur Guide to Building Eco-Friendly Mobile Apps]
4. Health & Wellness Mobile App for UAE Residents
With the UAE’s high smartphone penetration rate (over 90%), the demand for health and wellness apps is on the rise. Entrepreneurs can take advantage of this market by launching a mobile app business in the UAE that focuses on personalized fitness, mental health, or diet management. Given the increasing interest in healthy living and fitness, a health and wellness app that provides fitness plans, meal tracking, or virtual therapy can be a hit.
As part of e-commerce startup UAE, the app could include an e-commerce feature for selling fitness products or wellness services. By targeting the growing health-conscious population in UAE, this app could rapidly gain traction.
Discover how we developed Health-ePeople- a dedicated health assessment app that allows users to store and monitor all their healthcare apps and devices’ data in a segregated way
5. On-Demand Home Cleaning & Maintenance Services in UAE
The UAE’s fast-paced lifestyle and busy professionals create a demand for on-demand home cleaning and maintenance services. With the rise of service-oriented apps, this idea is one of the leading startup business ideas in the UAE that aligns perfectly with current consumer trends. By creating an app or platform that allows customers to book cleaning and maintenance services on-demand, entrepreneurs can meet the growing demand for convenience.
This is one of the small business ideas in UAE that can be scaled to offer a variety of home services, from cleaning to plumbing and electrical work. Entrepreneurs can also tap into the expat market, which accounts for major UAE’s population by offering tailored services such as expat-friendly businesses in UAE.
[Also Read: On-Demand App Development Guide for Startups to Rule the Crowded App Market]
6. E-commerce Subscription Box for Niche Markets in UAE
Subscription boxes have become increasingly popular across the globe, and the UAE market is ripe for such a business model. Considering this as one of the lucrative business ideas to start in Dubai, entrepreneurs can launch a niche e-commerce subscription box business in UAE that offers specialized products, such as organic foods, beauty products, or wellness supplements. With a growing consumer base looking for personalized services, these subscription-based eCommerce startups in the UAE have a unique edge in the market.
This e-commerce startup in UAE could be an excellent way to enter the market, especially as people seek personalized solutions for their hobbies or interests. Subscription services offer recurring revenue, and in the UAE entrepreneurship ideas space, a curated subscription box tailored to local preferences has high growth potential.
7. Urban Farming and Hydroponics Solutions for the UAE Market
Urban farming is a sustainable business model that’s gaining popularity in the UAE, especially in urban areas where space is limited. Entrepreneurs can explore hydroponics farming or set up small urban farms that use innovative methods to grow fresh produce in controlled environments. The UAE’s reliance on food imports and the government’s focus on sustainability makes this an attractive option.
With the UAE focusing on sustainable business ideas, entrepreneurs can contribute to food security while capitalizing on the growing interest in fresh, locally grown produce. Launching an urban farm or hydroponics business aligns with both environmental and economic trends, offering a profitable startup idea in the UAE.
8. Property Management and Relocation Services for Expats
With more than 80% of the UAE’s population being expatriates, the demand for property management and relocation services is significant. This business can help expats find suitable housing, navigate visa requirements, and deal with local regulations. Entrepreneurs can offer consulting services, property rentals, or moving services, making this a vital and profitable business to enter.
This expat-friendly business in UAE could cater to various nationalities and would particularly appeal to those unfamiliar with the UAE’s real estate market. As an innovative business opportunity in Dubai, it can cater to the growing expatriate community, providing them with much-needed services.
[Also Read: How much does it cost to build a property and lease management software?]
9. Smart Home Solutions in UAE
As the UAE pushes forward with smart city initiatives, the demand for smart home technology is on the rise, making it one of the high-demanded business ideas to start in Dubai. Entrepreneurs can create a business focused on selling and installing smart home solutions such as smart thermostats, lighting systems, home security, and voice-controlled appliances. With a large population of tech-savvy residents, smart home solutions can become an integral part of homes in the UAE.
This business is a great example of tech startup ideas for the UAE market, offering both products and services to help homeowners transition to more intelligent, energy-efficient living environments.
[Also Read: Building a Smart Home Automation App: Opportunities, Challenges, Process, Costs]
10. Digital Marketing Agency for Local Businesses in UAE
The rise of digital marketing and the growing presence of local businesses seeking to increase their online visibility make launching a digital marketing agency one of the lucrative startup business ideas in the UAE. As businesses compete for attention in a saturated market, a digital marketing agency can offer services such as SEO, content marketing, and social media management.
By targeting local SMEs and larger enterprises looking to expand their reach, this business can capitalize on the new business trends in UAE. Entrepreneurs can also focus on small-scale businesses in the UAE by offering affordable digital marketing packages.
How to Choose the Right Business Idea for Your Startup in the UAE?
Choosing the right business idea is crucial for long-term success. Here’s a condensed approach to help you make an informed decision:
1. Understand the Market Demand
Start by analyzing consumer needs and market trends in the sector to identify what people are willing to pay for. Sectors like e-commerce, AI-powered solutions, and green business ideas in UAE are rapidly growing. Tech startup ideas for the UAE market such as mobile apps or fintech solutions are also in high demand, making them ideal to explore.
2. Analyze the Competitive Landscape
Research your competitors to evaluate whether your business idea has room to grow. Check out the existing business ideas to understand how saturated the market is. If competitors are already offering similar products or services, think about how you can differentiate or tap into underserved niches to stand out.
3. Conduct a Feasibility Study
A feasibility study helps assess whether your startup business ideas in the UAE are practical and profitable. Look into financial feasibility, operational challenges, and market demand. For example, if launching an e-commerce startup in UAE, ensure logistics and customer service systems are in place. Consider free zone startup opportunities for more cost-effective setups, particularly in specialized sectors like AI and fintech startups in Dubai.
4. Work with Experts
Consider collaborating with best app development experts and business consultants to refine your idea and ensure it’s built for growth. Experts can help turn your mobile app business in UAE into a successful venture by tailoring it to local market needs and ensuring compliance with legal regulations. Consulting professionals can also offer insights into trending startups in the Middle East and provide strategies for success.
Now that you’ve chosen the right business idea for your startup, the next step is securing the right funding to bring your vision to life. Funding is crucial for business growth, and the UAE offers multiple options tailored to different business models. Whether you are starting a tech startup in the UAE or a small-scale business in the UAE it’s essential to understand the funding opportunities available to scale your operations effectively.
Securing Funding for Your Startup in the UAE: Popular Options to Fuel Your Business Growth
Securing funding is a critical step that helps fuel the growth of your business and gives you the capital needed to execute your vision. Here are the most popular funding options available in the UAE:
Venture Capital (VC)
If you have a tech startup idea or an innovative business with the potential for rapid growth, venture capital (VC) is one of the best funding options in the UAE. VCs are attracted to businesses that promise high returns, especially those in industries such as AI, fintech, and e-commerce. In the UAE, there are several venture capital firms that focus on these sectors and can help your business scale quickly. VC investors not only provide financial backing but also offer valuable mentorship and industry connections.
Angel Investors
Angel investors are individuals who invest their personal funds into early-stage businesses in exchange for equity. This funding option is ideal for startup business ideas in the UAE that are just getting started but have strong potential for growth. Angel investors are more willing to take risks compared to traditional investors, making them a perfect choice for businesses in the early stages. They often provide seed money to help you launch your startup or scale initial operations.
Government Grants
The UAE government has been very supportive of entrepreneurship, offering various grants and funding schemes to help startups succeed. These grants are especially prevalent in tech and green businesses, offering financial incentives for sustainable business ideas in UAE or AI and fintech startups in Dubai. The government’s backing is a great way to access capital without giving away equity, and many of these grants are focused on businesses that align with national goals, such as technological innovation and environmental sustainability.
Looking to know more? Check out our blog on- How to Raise Money for Mobile App Startup?
Navigating the Legal and Regulatory Landscape for Your Startup in the UAE
Once you’ve secured funding and are ready to launch your business in the UAE, understanding the legal and regulatory framework is crucial to ensuring compliance and smooth operations. The UAE has a dynamic business environment, but it also comes with specific legal requirements that every entrepreneur must adhere to. Here’s a streamlined guide to navigating the most important regulatory considerations when starting your business in the UAE.
Business Licensing
Whether you’re setting up in a free zone or the mainland, your business will need to be registered with the appropriate authority. Free zones offer benefits like 100% foreign ownership and tax exemptions, while mainland businesses allow wider market access but often require a local sponsor. Make sure to identify the right licensing requirements for your industry—whether it’s tech startups in UAE or a small business in Dubai.
Visa Regulations
As a foreign entrepreneur, obtaining the correct business and residency visas is essential. Free zones typically offer easy visa processes, while mainland businesses may require local sponsorship. Understanding visa regulations ensures you comply with immigration laws and avoid operational delays.
Taxation
The UAE has a favorable tax environment, with no corporate income tax on most businesses, though VAT (5%) applies. Ensure your business is VAT-registered if your revenue exceeds the threshold. Understanding tax regulations is crucial for staying compliant, particularly if you are running a tech startup in UAE or a small-scale business.
How to Build a Strong Team for Your Startup in the UAE?
Building the right team is one of the most important steps in realizing the startup business ideas in the UAE. The strength of your team will directly impact the growth and success of your business in the competitive UAE market. Here are the key steps for building a strong team for your startup:
1. Define Your Company Culture
Creating a clear company culture from the start is crucial. It sets expectations for work ethics, communication, and collaboration. Hiring individuals who align with your vision and values ensures a more cohesive, motivated team.
2. Identify the Key Roles You Need
Before you start hiring, identify the key roles that are essential for your startup’s success. Whether it’s a tech expert, sales lead, or marketing specialist, focus on the skills required for your business to grow, not just filling positions.
3. Prioritize Skills and Experience
Look for candidates who bring relevant skills and experience that directly align with your business goals. For example, if you’re building a tech startup in the UAE, prioritize candidates with a background in AI or software development.
4. Leverage Networking and Local Talent
Use networking opportunities, local job boards, and platforms like LinkedIn to tap into the talent pool in the UAE. The UAE’s business community is highly networked, and leveraging these connections can help you find top-tier candidates.
5. Offer Competitive Benefits
To attract top talent, especially in a competitive market like the UAE, provide competitive salaries, benefits, and growth opportunities. Offering incentives such as performance bonuses or flexible working hours can make your startup more appealing.
6. Conduct Rigorous Interviews
Conduct thorough interviews to assess technical expertise, problem-solving ability, and cultural fit. Ask about real-world challenges candidates have faced and how they solved them to ensure they align with your company’s values and work ethic.
7. Foster Continuous Learning and Development
Building a high-performing team is a continuous process. Provide training and opportunities for growth to keep your team motivated and skilled. In the UAE’s fast-evolving market, this is essential for staying ahead of industry trends.
Challenges to Watch Out for When Starting a Business in the UAE
Starting a business in the UAE offers numerous opportunities, but it also comes with its own set of challenges. Understanding and preparing for these obstacles can help you navigate the process more smoothly and avoid costly setbacks. Here are the main challenges you should be aware of when you have finalized one of the profitable startup business ideas in the UAE and are starting your business:
1. High Competition
The UAE market is highly competitive, with many local and international businesses operating across various sectors. Differentiation is key to standing out. To overcome this challenge, ensure that the selected one of the top business ideas in Dubai offers a unique value proposition and appeals to a specific target audience.
2. Navigating Regulatory Hurdles
The regulatory landscape in the UAE can be complex, with different rules depending on whether you’re operating on the mainland or in a free zone. Once you have finalized on a business idea that can act as one of the profitable startups in UAE, ensuring compliance with business registration, licensing, and tax regulations is essential. Seeking expert advice can help you avoid delays and legal complications.
3. Understanding Local Consumer Behavior
UAE’s diverse population means consumer preferences can vary widely. It’s essential to understand local consumer behavior and cultural nuances. Conducting market research and using local insights can help you tailor your offerings and marketing strategies to resonate with your target market.
4. Cultural and Language Differences
The UAE is a multicultural country, and cultural sensitivity is crucial when managing teams and interacting with customers. Having employees working for a profitable business in Dubai who understand local customs and speak the local language, Arabic, can help you build strong relationships and improve customer experience.
Navigating challenges is just one part of starting a business in the UAE. To overcome these obstacles and scale effectively, leveraging the right technology can be a game-changer. Partnering with an experienced technology provider can make all the difference—helping you implement AI, automation, and digital tools that streamline operations, enhance customer experience, and accelerate growth in the UAE’s dynamic market.
[Also Read: 10 Steps Roadmap to Successful App Development for Startups]
The Role of Technology in Launching and Scaling Your Startup
Technology plays a crucial role in the success of modern startups, especially in a fast-paced and competitive market like the UAE. Leveraging the right digital tools can help streamline operations, enhance customer experiences, and drive scalability. Here’s how technology can help you launch and scale your profitable startups in UAE effectively:
Leveraging AI, Automation, and Digital Tools to Streamline Operations
Startups need to automate routine tasks and leverage AI to enhance efficiency. Whether it’s automating customer support with chatbots, using AI algorithms for predictive analytics, or automating workflows, these tools can save time and reduce costs. AI-powered tools in areas like finance and operations help startups scale quickly while maintaining quality and reducing human error.
By integrating automation into your processes, such as for inventory management or employee scheduling, you free up valuable time to focus on growth and innovation.
Best Practices for Integrating Technology into Your Business Model
To successfully integrate technology, follow these best practices:
- Start Simple: Choose technology solutions that can scale as your business grows. Avoid overcomplicating systems in the early stages.
- Customer-Centric Tools: Invest in tools that enhance your customer experience, such as customer relationship management (CRM) systems, which can improve engagement and retention.
- Data-Driven Decisions: Leverage data analytics tools to make informed decisions about your business. Understanding your customer data helps in making real-time adjustments and improving services.
Tools for Managing Finances, Marketing, and Customer Relations
There are numerous tools available to help manage different aspects of your business:
- Finance Management: Use tools like QuickBooks, Xero, or Zoho Books to automate your accounting processes, track expenses, and manage cash flow.
- Marketing Automation: Platforms like HubSpot, Mailchimp, and Google Ads help automate digital marketing campaigns and track their effectiveness.
- Customer Relationship Management (CRM): Tools like Salesforce or Zoho CRM help you manage customer relationships, track leads, and improve sales performance.
Using these tools can streamline your operations, allowing you to focus on scaling your business while improving efficiency across finance, marketing, and customer relations.
Why Appinventiv is the Right Partner to Help You Realize Your Business Ideas in the UAE
We hope this blog has given you a clearer understanding of the innovative startup business ideas in the UAE that you can launch. With the right strategy and support, your business can thrive in this dynamic market. Here’s why Appinventiv is the ideal partner to help you turn your top startup ideas into a scalable reality.
Expertise in Custom App Development
At Appinventiv, we specialize in custom app development, delivering solutions tailored to your specific business needs. Whether you’re launching an e-commerce startup or a tech solution, our expertise in AI, mobile apps, and web development ensures your app is ready to succeed in the UAE market.
Proven Track Record
With years of experience working with global startups, we’ve successfully helped businesses in industries like fintech, e-commerce, and AI scale rapidly. As a startup app development services provider, our deep understanding of the UAE market makes us the perfect partner to navigate local challenges and ensure your startup’s success.
End-to-End Solutions
From idea validation to app development and ongoing support, we provide comprehensive services. As a custom app development company in Dubai, our team handles every aspect of the process, ensuring that your startup is built on solid, scalable technology that can grow with your business.
Scalable and Tailored Technology
We design solutions that are not only customized to your business goals but also scalable, allowing your startup to adapt and grow in the fast-evolving UAE market. Our apps are built with flexibility in mind, ensuring long-term success.
Partnering with Appinventiv means having a reliable team by your side to transform your business idea into a fully functional, scalable app. With our expertise, you can rest assured that your vision will be realized effectively, and your business will be set up for long-term success in the UAE’s competitive landscape.
FAQs
Q. What tech startup opportunities are trending in the UAE in 2025?
A. In 2025, the UAE’s tech ecosystem continues to thrive, with several exciting opportunities for startups. Key areas to explore include:
- AI and Machine Learning: Solutions for industries like healthcare, finance, and retail, focusing on automation and predictive analytics.
- Fintech: Digital banking, payment solutions, and blockchain-based applications are growing rapidly in the UAE’s financial sector.
- Cybersecurity: As more businesses transition to digital platforms, the demand for robust cybersecurity solutions increases.
- Smart Cities: Startups focusing on IoT, smart infrastructure, and sustainable urban living are poised for growth in the UAE’s smart city initiatives.
Q. Which sectors are booming for new businesses in the UAE?
A. The business landscape is booming across various sectors, with some of the most lucrative startup business ideas in the UAE spanning across:
- E-commerce: The rapid growth of online shopping continues to present new opportunities, particularly in niche product markets.
- Renewable Energy: With a commitment to sustainability, the UAE is seeing increased investment in solar, wind, and other renewable energy solutions.
- Healthtech: Telemedicine, remote patient monitoring, and personalized healthcare services are gaining momentum in the region.
- Tourism & Hospitality: With Dubai hosting major international events and becoming a hub for tourists, startups in the travel and hospitality sector have significant potential.
Q. What are some sustainable startup ideas for businesses in the Middle East?
A. Sustainability is a growing focus in the Middle East, and several sectors offer great potential for eco-friendly startups:
- Eco-Friendly Packaging: Providing sustainable packaging alternatives for industries like food and cosmetics.
- Renewable Energy Solutions: Solar panel installation and energy-efficient products cater to the growing demand for clean energy.
- Waste Management and Recycling: Innovative solutions in waste sorting, recycling, and waste-to-energy technologies are in high demand.
Sustainable Fashion: Brands focusing on eco-friendly materials, ethical manufacturing, and waste reduction in the fashion industry are gaining traction.



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