The Nine Deadly Mobile Application Development Mistakes
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The Nine Deadly Mobile Application Development Mistakes

Avinash Sharma
By Avinash Sharma| Thursday, March 15, 2018 15:21 PM |6 min read
App Mistake

Whether it’s something as reassuring as “Mistakes have the power to turn you into something better than you were before” or something as motivating as “Always make new mistakes”, the big red book of life lessons is full of phrases which says it’s okay to make mistakes and learn from them.

But what if you are a part of an ecosystem which has over four million elements that are ready to take your place? (Breaking the suspense) I am talking about the Mobile App Ecosystem.

And ecosystem where you don’t really have a chance to bounce back and rule once you have committed one or a blend of different mobile app development mistakes. A system that has over 4 million apps functioning and fiddled around, everyday, you won’t get too many chances to recover after making a mistake.

But don’t worry, you won’t have to recover or bounce back. Because this article will prepare your mobile app to be mistakes’ bulletproof.

In this article, we have listed down the 9 deadly Mobile App Development Mistakes that are best:

Here we go.

Mistake 1: Not Settling On One Platform

not selling

If I had a penny for everytime businesses contacted us without having an idea of which platform they want to launch their mobile app on, I would have become a billionaire.

One of the biggest mobile application risks that brands take is getting into the mobile app development process without knowing which platform they want to develop the app for.  

While, half of them settle on one too late, many of them end up spending too much of their time and effort in developing cross platform apps. Irrespective of whether it’s your first app or third, know where you want your app to be launched.

Both the OSs come with their set of perks. While Android is chosen mostly for free app models, for its large user base; iOS is selected for paid apps model, for its paying user demographics.

With this information, settle on any one Operating System now, before you move any further.

Mistake 2: Not Getting Your App Tested Enough

Testing App

The next biggest Mobile App Development Mistake that you can make is not testing your mobile app enough. Or even worse (Hope you are not doing this!) testing it on yours and your friends/family devices.

If you are already in the circle of making this major mobile app development mistake, stop! Please just stop. Take your app to a set of people who are from different age brackets and belong to areas with varying internet conditions.

And this is not it. Test your app on different devices AND versions. The reason I capitalized AND is because, I cannot emphasize it enough.

While people generally test their mobile apps on different devices, they take a major mobile application project risk by not testing it on different OS versions.

Sit with your team and decide upon the exact version levels you will be launching your mobile app on and then test the app till it’s functioning perfectly on those versions.

Mistake 3: Insufficient Post Launch Marketing

Insufficient Post Launch

So you developed an app with a kickass idea that has all that it takes to make your mobile app a success. And you have launched it in the store. What next?

How do you suppose your mobile app will reach million devices and users? Do you have a plan for that?

Not having a plan for the whole post launch app marketing, places your app on the road to slow death. There are as it is a number of risks of mobile app development, why do you want to add on to them all by not marketing your app properly?

I am sure you don’t want it. So, how are you planning on marketing your mobile app that is now available in the store?

Start with making solid social media profiles and keeping them active. Side by side, join communities related to your app industry and start participating there with your profile being that of your app.

Other than that, be prepared to spend money in Facebook, Twitter, and LinkedIn ads and later on PPC too.

Mistake 4: Not Working on App Size

Not working on App Size

How would you like if you live in a 1 BHK flat and your two very good friends move in with you in that limited space? Now, even though you like them, but would you want them to stay in for long in that limited space? No, right?

See your users’ devices as your limited space 1 BHK Flat and then develop your mobile app. Just like your 1 BHK flat, your users also have very limited space in their devices, which they have already filled with some of the age old apps. Now if they open the doors for you, they expect an app that is not too big in size.

Not taking care of the app size is one of the mobile app development mistakes that push your app off the device cliff the second users realize you are taking too much space.

Before that happens, optimize all the images and videos, break down your APK, and use ProGuard for code obfuscation.

Mistake 5: Not Considering Low Bandwidth Users

Not Considering

High internet speed is a gift and blessing that is not bestowed equally upon all. On good days, my internet runs on a perfect 4G network, while on others, it slides in 2G network, something that is a very common occurrence across globe.

So the next in the list that you should avoid is ignoring the massive population of low bandwidth users. Just by developing your app in a way that it works equally well and seamlessly irrespective of the network condition, you will be surprised with the amount of traffic you are able to garner.  

Keeping the technicalities part of the mobile app development process out of the article, the one thing that you can do is up your notifications game. Everytime your user move from one network condition to another, notify them of the network change and give them a screen with features they will be able to work around in low internet network.

Mistake 6: Adding Too Many Features in One App

Adding Features

How would you feel when you install a messaging app and what you get is an app that has additional features like tracking the receiver’s location or include bizzare elements like giving you games that you can play with the person you are talking to?

Wouldn’t you feel irritated when presented a plethora of features when all you wanted in the first place was to come in and out of your messaging app? The same thing happens with a number of mobile app users, who take no time in uninstalling the mobile app, once they realize that the app has way too many features than they actually require.

This makes having too many features in one app, another one of the big mobile app development risk you should rather avoid taking.

So, what should you do? Here’s what.

Make a list of must have features that your app needs to keep its essence and viability and then drop in other relevant features that would separate the app from rest of the clan. But, all the while, keep your focus on exactly what the users’ need. 

Mistake 7: Not Considering Your User Base When Designing the App

Not considering

A carefully designed mobile app is the prerequisite for app’s success. That is a given. But, even after ensuring that your app makes the users flow exactly how you want them to and they have all the right elements to keep your users hooked till the long run, there’s something that can fail all your designing and user experience efforts, massively.

Imagine you live in UAE and you install a make-up based ecommerce app. Now, being in a region where the culture asks women to be covered, you open the app and find women advertising the product by showing skin. How comfortably would you be able to digest it?

Barely.

This is what happens when you don’t pay enough attention to app localization when designing and developing the app.

So what do you do? How do you ensure that your mobile app is designed right for the geographical location you are planning to promote it? The answer is research. Something that you should start from the very beginning of the mobile app development process.

Do a thorough research of your app’s audience, which region they belong to, what is allowed and not allowed in their culture, etc. And then streamline your designing and app elements according to that.

Mistake 8: Thinking You Can do It All By Yourself

Thinking You can

Another one of the big mobile app development mistakes brands make is thinking that they have a hang of it. They take the complexities associated with every step of the process way too lightly.

While, it’s true that you can make use of a number of mobile app development platforms that are all over the internet to help create mediocre level functioning apps, but they won’t do any justice to your idea and neither would they anything more than an app on the 50th page of the app stores.

The right thing to do is let people who know what they are doing handle it. Don’t make the most preposterous app development mistake of assuming that it’s all too easy and you can do it by yourself. Take your app idea to an agency that is known to have designed, developed, and deployed mobile apps.

Mistake 9: Not Having an Update Plan

update plan

What do you think would happen once you have launched your app and it has made good buzz and the download rates are also quite high? What’s next? How long do you think people will stick to your mobile app before they get bored.

I give it 2 months, max. (Disclaimer: Betting is prohibited)

The next in the list of mobile app development risks you should avoid at all costs is not having an update plan.

The thing about mobile app users is that they are a pretty impatient lot. They get bored of their wits and move on the second they see something new. But, you can ensure that the same doesn’t happen with your mobile app.

By having a proper update plan, backed by the research conducted by combing through the competitors, you can roll out updates continuously, those that would keep your users interested and their issues redressed.

So here were the nine mistakes that have taken a number of apps down and out of app store with them. Let’s now ensure that you never come across them. Contact us today for being on the very safe side.

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Avinash Sharma
About The Author

Avinash Sharma is the go to person for someone stuck in the glorious mesh of Android world. Currently associated with Appinventiv as a Solution Architect, Avinash has a knack for finding answers to areas that are yet to be explored. A strict out of the box thinker, he ensures that every blank space of Android app development process’s SDLC is filled.

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