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Why You Need An Android App For Your Business?

By Avinash Sharma
September 10, 2018 7. min read
Last update on: September 21, 2020

Like all, you as an entrepreneur would only want what’s best for your business in the long run, right?

Well, one piece of advice that we could venture you in is to go for the most popular mobile app development platform globally – Android.

One has to take into consideration several benefits of Android apps for business growth to conjecture why it is the right choice.

Ipso facto, we should better get started with the statistics proving as a solid cornerstone to our argument on why the Android apps for business are a viable option. With Android 11 getting prepared to offer their set of benefits to the businesses, The time is all the more of essence here.

Since numbers work the best when calculating profitable pursuits for businesses, this graph below representing the market share of OS platforms is evidence enough. It is clear that Android has more voraciously captured the global market and has become the first choice of many hardware companies as well as users in general.

Mobile Operating System Market Share Worldwide

More statistics such as the Google Play made almost 3x more first-time app installs in the third quarter of 2019 than the App Store, amounting to $21.6 billion during the quarter – a change that accounted to 11% YoY increase from Q3 2018, are what make people invest in Android.

In fact, according to Sensor Tower reports, the Play Store generated $7.7 billion in revenue in Q3 2019, an increase of 24% YoY from $6.2 billion in Q3 2018.

Worldwide Gross App Revenue - Q3 2019

Why Businesses Should Choose Android App Development

If you are still skeptical and unsure as to why develop an Android app for business  then, here are some reasons that might convince you to change your opinion:

Why Business Should Choose Android App Development

1. More Android Users

Today, most of the users across the world are using android mobiles. And from what we have read so far, this is surely the truth. The majority of users globally use Android-powered devices as compared to its contenders, which gives you a large pool of potential users. 

Moreover, not having an android app for business means losing limitless business opportunities. No business can afford such a loss, especially when there’s a cut-throat competition going on in the market. Thus, it is advisable to look for Android application developers to convert your website into an app.

2. Target Multiple Platforms

Android app builders use programming languages such as Java for Android business app development. What this signifies is that you can port your app to other OS namely, like Ubuntu, Symbian, and Blackberry. And hence, this way you can target multiple platforms with the Android business apps.

3. Open-Source Platform

Android is an open-source platform. That implies Google doesn’t charge any fee for using this platform. In fact, Google provides Android app development tools and technology for free. Hardware device manufacturers such as Samsung, Xiaomi, etc., all use Android as their default OS. This is because the Android code is open-source and hence free. This allows Android to capture the majority of the market. This also acts as a great factor in cutting the cost of the entire project. The cost of android business app development does vary from company to company depending upon multiple factors.

4. Compatible with Multiple Devices

One of the biggest advantages of choosing an android app over iOS is that there’s no restriction on devices to be used for building an android app. You can build an app on Windows desktop, Mac as well as on the Linux system.

As a matter of fact, Google provides application development tools and technologies for all. Moreover, submitting apps to Play Store is easier and the subscription fee of Google – $25 (one time) is much lower than that of iOS – $99 (per annum).

5. Faster Deployment

The duration of deployment for iOS apps stretches up to weeks whereas developing android apps for business will only take a couple of hours.

This is why most of the android app development companies recommend choosing android as a platform. Android app development process must be a fast affair because the sooner the app is developed, the quicker the business will bloom.

[Extra: Tips to Speed Up Android App Development]

6. Build Customizable App

Another interesting fact or rather a benefit of the Android app is that it allows the android app developers to customize the apps as per the business requirement. This means your business app development will get done with the right requirements which might not have been possible with any other platform.

In a nutshell, no matter whether you are a product-based company or a service-based company, having an Android app for business is a must. It will act as a channel to reach maximum customers and hence improve your sales.

7. Incredible Graphics support

Another reason for choosing Android for business is because it offers amazing graphics support by providing incredible features. In fact, this is what makes it a perfect choice for Game app development, and apps that will be more centered around the graphics. The platform also provides support for 2D and 3D graphics.

8. Easy integration

In terms of integration, Android is a great choice indeed. It is easy to integrate third-party APIs with your business Android app. This affects the total cost and time of the app development in an effective way.

{Here is our detailed blog on the estimated cost of mobile app development}

9. Fragmentation Market

Though it is true that fragmentation can lead to up to increased development cost and testing time, however, it has its own benefits to offer. The variety of devices that Android enjoys inevitably points towards the big market all ripe and ready for you to target with your application. Unlike iOS, your app won’t be limited to just a brand.

10. Multiple Network Distribution

If you look at the advantages of the Android operating system, you will find that an Android app is not just limited to the Play Store. Meaning, you can publish your app on other app stores as well, namely Samsung Galaxy Store, MI store, and so on.

11. Higher ROI

Since you have such a wide market to target, the return of investment on your Android App Development for Business would be instant and nevertheless high. From the time you publish your app on the store, there is a big pool of potential users you can tap into. All you need to do is a device a robust marketing and promotion strategy and follow best practices to get your app featured on the Play Store

12. Scalable

This is another strong reason why businesses go for Android development. The platform is not limited to just smartphones, but can also be integrated into devices running on other technologies like IoT, AR, and VR. This provides a larger scope of scalability for businesses. It is this versatility that shows why Android is preferred by businesses worldwide.

Though, it is true that Android and iOS are a tough competition for each other and deciding which to choose can be daring, since they have their own benefits to offer to businesses. However, even if you choose Android for business app development, you can always try cross-platform development to target multiple platforms for expanding your reach.

[Also Read: Chrome OS will Prioritize Android Apps over Web Apps]

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Frequently Asked Questions

Q. Does having an app increase business?

There are several reasons which back the fact that every business can flourish with more speed if it has a mobile app to support it. Every business needs a mobile application to grow. You ask why? Well, besides building an audience and creating brand awareness, it helps in assessing business growth while providing a competitive advantage.  

Avinash Sharma
Avinash Sharma
Solution Architect
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