The demand for well-developed mobile apps are growing at an enormous rate because a large number of entrepreneurs are investing in mobile app development services. Due to this growing demand, mobile app developers are coming up with a wide assortment of apps. Hence, the mobile app marketplace is facing a growing competition. There is nothing wrong in saying that in today’s competitive scenario offering wonderful mobile app user experience is the most important component.
Usability is known as the biggest part of the user experience. Before moving further, it is important to understand its meaning. Hence, mobile app usability refers to the ease of access or effort it requires in order to complete the goal. Users want a delightful mobile app experience. In other words, from onboarding to checkout, there should be no glitches. Any kind of usability issue can impact the business in a negative way. Users will not use your app if they are not able to understand its UI or not able to complete the task easily. According to statistics, 88% of users won’t return to an app if they face any problem while using it. Apart from this, most of the online businesses fail because of bad mobile app usability. Thus, it is important to tackle such usability issues.
It is important to offer an app that works well on all platforms. Hence, there is a need to provide multiple platform usability for your app. You have to make sure that your app is optimized for the most common platforms, allowing users to interact intuitively.
Poor navigation is one of the most common issues that users face while using a mobile app. Hence, you have to make sure that users clearly understand how to navigate to complete the task. In this regard, navigation should have as few barriers as possible.
If there are fewer steps, then your users are at a higher chance to fulfill their goals. You have to make sure that they can store their billing and shipping information and can have them to be automatically added to their orders. In addition, design your app with a convenient guest checkout option as this will encourage them to do more purchasing.
In order to improve app usability, you should provide a single sign-up process to your users. There is nothing wrong in saying that if the process of registering is simple, then there is a higher chance of user retention. You should allow users to sign up instantly through their social media accounts. This way you can make onboarding flawless for them.
If you want more and more users using your mobile app, then it is important for them to discover the value early on. If you are not able to convince them to return within the first week, you are at a higher chance of losing them. Offer value right from the start and minimize abandonment rates.
In order to test usability, consider mobile A/B testing. With such testing, you can easily compare two or more variations of a particular app. You can test the effectiveness of buttons. You can also test that how the apps differ in driving conversions. A large number of mobile app developers consider this factor to enhance usability.
You only need useful content which the user would require to perform the task. If you are including too much experience, then you are giving rise to poor user experience. A complete set of clear information should be given to them when they are buying any product or using any service. It is recommended to tailor the content for a mobile app and not just copying the web content.
Sometimes scrolling down is unavoidable and is of utmost importance in a number of instances. However, side scrolling is something that should be avoided. This is because if there is a need to scroll sideways, then crucial content is being hidden.
Usability of the mobile app plays a vital role in acquiring success. If your app has so many usability issues, then it is important for you to eradicate them as soon as possible. In this regard, religiously follow all the above-mentioned practices for enhancing app usability.