HIPP (Honda India Power Products), a subsidiary of the global Honda Motor Co., is a leading manufacturer of power products, including generators, on a global scale. The firm is redefining the power products industry by delivering reliable, high-performance equipment tailored for both commercial and consumer use, powering homes, businesses, and critical infrastructure worldwide.
While Honda India Power Products (HIPP) stands as a titan of manufacturing excellence, they faced a modern business challenge: a significant communication gap separating them from their end-customers and network of partners. Lacking a direct digital channel, HIPP struggled to share timely offers, deliver critical service alerts, and engage their community effectively.
This disconnect created friction across the value chain. Customers missed out on key information, managing their product inventory was a manual chore, and the process for new retailers to join the HIPP network was cumbersome. To maintain its market leadership and foster loyalty in a digital-first world, HIPP needed to create a single, unified ecosystem to connect every stakeholder seamlessly.
Appinventiv engineered a comprehensive digital platform designed to serve the distinct needs of four key personas—Customers, Dealers, Retailers, and Employees—through a single, intuitive mobile application and a powerful admin web panel.
We build modern platforms that create connected experiences across the entire value chain.
The core challenge was architecting a single mobile app that delivered a clean, tailored, and intuitive experience for four unique user groups without compromising on features or creating a cluttered interface.
The platform required a robust API framework to facilitate seamless, real-time data exchange between the new mobile apps, the admin panel, and HIPP's existing enterprise systems.
Creating a unified user experience that was equally accessible and intuitive for tech-savvy end-customers, busy dealers, and internal employees required extensive user research and iterative design.
Our collaboration with HIPP began with a clear objective: to bridge the gap between the company and its different stakeholders while enhancing operational efficiency. We conducted thorough requirement gathering sessions to understand the specific needs of each user role – customers, dealers, retailers, and employees – ensuring our solution would address their unique pain points.
To meet HIPP's enterprise requirements for scalability, flexibility, and resilience, we made the strategic decision to build the entire backend on a Microservices Architecture. This modern approach allows different platform functionalities (like customer profiles, dealer orders, or notifications) to operate as independent, scalable services. This ensures that an update to one feature won't disrupt another, and the system can handle massive user loads by scaling only the required services.
The mobile applications were developed using React Native, allowing for consistent experiences across iOS and Android platforms while streamlining development efficiency. The admin web interface, built with React JS, offered comprehensive control over the entire ecosystem, enabling HIPP's management team to oversee operations, update content, and analyze performance through intuitive dashboards and reporting tools.
MongoDB was selected as the database solution for its flexibility in handling diverse data structures, while AWS services provided robust cloud infrastructure.
This methodical approach resulted in a robust, user-centric platform that transformed HIPP's customer engagement strategy. The solution not only addressed immediate communication challenges but also provided a scalable foundation for future digital initiatives, positioning HIPP as an innovative leader in the power products industry.
Mobile Application (iOS &
Android) 
Web Admin Panel 
Backend 
Database 
Cloud Infrastructure &
Orchestration 
Architecture
Pattern 
The launch of the HIPP digital ecosystem marks a pivotal transformation in how the company engages
with its
market, delivering immediate strategic value and creating a foundation for future
growth.
Established a Direct-to-Customer Channel: For the first time, HIPP can directly communicate with its end-users, fostering brand loyalty through targeted offers, news, and critical service reminders.
Unified a Fragmented Ecosystem: The platform replaced disconnected, manual processes with a single, streamlined digital solution, enhancing operational efficiency for customers, dealers, retailers, and employees alike.
Delivered an Enterprise-Grade Foundation: We built a scalable and resilient Microservices architecture on AWS, providing HIPP with a future-proof platform ready to support new digital initiatives and massive user growth.
Enhanced Partner Management: The digitized onboarding process has made it significantly easier for new retailers to join the HIPP network, simplifying expansion efforts.
The success of the platform and the client's confidence in our execution are best demonstrated by the immediate commencement of a Phase 2 engagement. This next stage will focus on leveraging the platform's data-gathering capabilities to turn the ecosystem into a powerful engine for business intelligence and strategic growth.
