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With 2,100+ restaurants and 12 iconic brands operating across 12 countries, the Americana Group is the backbone of the MENA region's food ecosystem. From global favorites like KFC, Pizza Hut, and Krispy Kreme to homegrown brands like Wimpy, Americana has spent nearly 50 years delivering food experiences that resonate with generations.
Data Engineering, Business Intelligence,
Platform Development
For a QSR giant like Americana Restaurants, the final mile of delivery is the most critical touchpoint for customer satisfaction. They faced a significant operational hurdle: a fragmented and inefficient last-mile delivery system. Data was siloed across different platforms, driver assignments were often manual and inconsistent, and geofencing violations were common, leading to delivery delays and rising operational costs.
This lack of a unified data strategy meant leadership couldn't get accurate insights into performance, and manual overrides in order handling led to missed sales opportunities. With thousands of deliveries across brands like KFC, Pizza Hut, Wimpy, and Hardee’s, Americana knew that to protect its brand reputation and drive growth, it needed to transform its delivery operations from a manual, reactive process into a streamlined, data-driven, and predictive engine. They sought a technology partner capable of handling enterprise-scale data engineering to build their solution: the Americana Last Mile Platform (ALMP).
“We approached Appinventiv with a clear vision to build a robust and future-ready platform that could seamlessly integrate with the busy lifestyle of our customers while uplifting their overall experience and giving us a competitive edge. The Appinventiv team not only understood our vision but also enhanced the overall solution with their expertise. The end results exceeded our expectations with massive improvements in the user base and digital revenue for different brands.”
“Our search for an industry leader that could design, integrate, and digitally engineer fluid and eye pleasing apps in restaurant space ended with Appinventiv. The agency helped us unlock opportunities by building specialized capabilities that empower scalability. Innovation-led digital transformation of our processes by Appinventiv is playing a pivotal role in tackling our scalability requirements.”
The core challenge was unifying data from vastly different systems. This included cleansing inaccurate customer location data, standardizing order timestamps, and structuring driver performance logs into a consistent format for analysis.
Enforcing geofencing rules across thousands of drivers and locations required a sophisticated real-time geospatial analysis solution that could flag violations instantly and provide data to correct them.
The business was heavily reliant on manual overrides for order assignments, which created inefficiencies. We had to build an automated system that was intelligent enough for dispatchers to trust and adopt, thereby breaking the cycle of manual intervention.
Our partnership with Americana began with one goal: to turn fragmented
last-mile
operations into a unified, data-driven engine that scales effortlessly across brands and
geographies. With thousands of drivers, multiple regions, and varied data sources, we needed
to create a platform that could think fast, move faster, and offer complete control.
We
kicked off with an exhaustive discovery phase to align every feature
with
operational realities—right from how orders are logged in the Order Management System (OMS)
to how drivers pick up and move in the field. From there, our data engineers crafted a
real-time infrastructure that didn't just collect delivery information—it activated it.
This wasn’t just a delivery tracking solution—it became Americana’s real-time logistics intelligence engine.
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