Kudu is a leading quick-service restaurant (QSR) brand in Saudi Arabia, offering a fresh take on local dining. Known for its locally sourced ingredients and innovative menu, Kudu distinguishes itself by offering multiple ordering options—delivery, pickup, carhop, and dine-in—catering to the evolving expectations of modern diners.
Mobile App Development, Backend Engineering, Data Management
For a fast-growing food chain like Kudu, every tap, scroll, and order confirmation is a chance to deepen customer loyalty. But its digital framework told a different story—one shaped by disconnected platforms, external content dependencies, and a lack of backend autonomy. The brand’s standalone website and legacy mobile app delivered inconsistent experiences, while content updates relied heavily on third-party systems. Menu changes, promotions, and regional tweaks moved at the pace of spreadsheet uploads—delaying execution and limiting responsiveness.
Customers switching between app and web encountered gaps in functionality, inconsistencies in language support, and friction across ordering options. For a QSR business built on speed and convenience, this experience erosion directly impacted conversions and repeat usage.
Kudu’s leadership knew the solution wasn’t just a design refresh—it required rebuilding the system from the ground up. A headless architecture, real-time admin control, multilingual parity across interfaces, and a consistent, seamless user journey were non-negotiables.
Kudu’s digital transformation required solving deeply rooted architectural and operational limitations that were hindering growth, consistency, and user experience across platforms.
The app and website offered inconsistent user journeys, with mismatched flows, content gaps, and no unified logic—especially across Arabic and English interfaces. Delivering a seamless omnichannel experience meant reengineering every touchpoint from scratch.
Menus, offers, and updates were managed by third-party systems, restricting control and delaying execution. Even minor changes required vendor coordination, limiting responsiveness in a fast-moving QSR environment.
Without a unified backend, internal teams faced operational delays and content mismatches. Real-time control over promotions, content, and configurations was critical to scaling efficiently.
Bilingual support was inconsistent and manually configured, resulting in experience gaps and added backend overhead. The new system had to support dynamic language switching without duplicating workflows.
The goal for Kudu was never just a UI refresh. It was a fundamental rethinking of how a modern food chain should operate digitally—across platforms, in multiple languages, and at real-time speed. With manual bottlenecks, disconnected experiences, and limited internal control slowing the brand down, Kudu needed a system that enabled agility without sacrificing stability.
We began by decoding user journeys across web and mobile, aligning operations and technology with business intent. The focus was on simplifying backend ownership, unifying customer touchpoints, and enabling instant updates across regions. Every layer of the stack—from architecture to deployment—was tailored to support continuous scalability.
Backend Framework
Backend Framework
Backend Framework
Database
Session Management
Push Notifications
Admin Frontend
Admin Frontend
Admin Frontend
Admin Frontend
Admin Frontend
Admin Frontend
iOS App
iOS App
iOS App
iOS App
Android App
Android App
Android App
DevOps
DevOps
This wasn’t just an upgrade—it was a digital reinvention of how a food chain operates in today’s mobile-first, on-demand world.
Kudu’s disconnected app and web experience have evolved into a centralized, multilingual platform designed for speed, control, and customer loyalty. Manual interventions have been replaced with real-time actions. Internal teams now own the full lifecycle—from menu updates to campaign launches—through a robust admin panel.
The biggest shift? Moving from fragmented tools to a single operational core that supports growth, improves retention, and drives consistent brand experiences at scale.
Capability | User Growth | Backend Control | Language Experience | Cross-Platform Consistency | Workflow Execution | API Dependency |
---|---|---|---|---|---|---|
Before | Limited app adoption, inconsistent UX | Vendor-managed content updates | Inconsistent bilingual interface | Separate flows across web and app | Manual menu changes and campaign delays | Frequent third-party coordination issues |
After | 500K+ downloads across mobile and web | Centralized admin for real-time changes | Arabic-English parity across platforms | Unified ordering experience | Automated updates and scheduling via admin | Streamlined integrations with internal control |
Business Impact | Higher reach, stronger brand recall | Faster execution, reduced dependencies | Better accessibility, localized user engagement | Improved retention, fewer drop-offs | Accelerated go-to-market, improved operational agility | Smoother rollout, fewer development bottlenecks |