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Onboarding 500K+ New Users:
Kudu's Digital Reinvention Across
Web and App

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About Kudu

Kudu is a leading quick-service restaurant (QSR) brand in Saudi Arabia, offering a fresh take on local dining. Known for its locally sourced ingredients and innovative menu, Kudu distinguishes itself by offering multiple ordering options—delivery, pickup, carhop, and dine-in—catering to the evolving expectations of modern diners.

The Challenge: Untangling a Fragmented QSR Stack

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For a fast-growing food chain like Kudu, every tap, scroll, and order confirmation is a chance to deepen customer loyalty. But its digital framework told a different story—one shaped by disconnected platforms, external content dependencies, and a lack of backend autonomy. The brand’s standalone website and legacy mobile app delivered inconsistent experiences, while content updates relied heavily on third-party systems. Menu changes, promotions, and regional tweaks moved at the pace of spreadsheet uploads—delaying execution and limiting responsiveness.

Customers switching between app and web encountered gaps in functionality, inconsistencies in language support, and friction across ordering options. For a QSR business built on speed and convenience, this experience erosion directly impacted conversions and repeat usage.

Kudu’s leadership knew the solution wasn’t just a design refresh—it required rebuilding the system from the ground up. A headless architecture, real-time admin control, multilingual parity across interfaces, and a consistent, seamless user journey were non-negotiables.

What Kudu Gained by Rebuilding Its Digital Core with Appinventiv

  • 500K+ New Users: Onboarded through revamped mobile and web platforms
  • End-to-End Admin Control: Replaced external dependencies with a centralized backend
  • Multilingual CX: Unified experience across Arabic and English interfaces
  • Seamless Web-App Parity: Consistent journey across all user touchpoints

Stop Fighting Silos. Start Scaling Your Brand.

A disconnected tech stack creates friction for customers and operational delays for your team. We helped Kudu break free.

I was particularly glad by the way you were able to work together with us in Kudu as one team, and you never hesitated to share your knowledge and expertise. This kind of teamwork is essential for any successful project, and it was one of the things that made this project so successful.

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Badry Darkoush
BI and System Integration Consultant, Kudu

Our Process

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01

Ideation

  • Requirement Gathering
  • Stakeholder Consultations
  • User Story Documentation
  • Architecture Planning
02

Design

  • Customer Journey Mapping
  • UI/UX Design for Web and App
  • Interactive Prototyping
03

Development

  • Website, iOS and Android Apps
  • Backend Admin Panel Integration
  • Third-Party API Implementation
04

Deployment

  • Web and App Rollout
  • Backend Configuration
  • Full-System Integration Testing
05

Support

  • Continuous QA and Monitoring
  • Feature Enhancements
  • Sprint-Based Scope Expansion

Project Challenges: Breaking Silos to Enable Unified QSR Operations

Kudu’s digital transformation required solving deeply rooted architectural and operational limitations that were hindering growth, consistency, and user experience across platforms.

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Fragmented Platform Experience

The app and website offered inconsistent user journeys, with mismatched flows, content gaps, and no unified logic—especially across Arabic and English interfaces. Delivering a seamless omnichannel experience meant reengineering every touchpoint from scratch.

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External Dependency for Content Management

Menus, offers, and updates were managed by third-party systems, restricting control and delaying execution. Even minor changes required vendor coordination, limiting responsiveness in a fast-moving QSR environment.

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Lack of Centralized Admin Control

Without a unified backend, internal teams faced operational delays and content mismatches. Real-time control over promotions, content, and configurations was critical to scaling efficiently.

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Localization Complexity

Bilingual support was inconsistent and manually configured, resulting in experience gaps and added backend overhead. The new system had to support dynamic language switching without duplicating workflows.

Building a High-Performance QSR Platform
from the Ground Up

The goal for Kudu was never just a UI refresh. It was a fundamental rethinking of how a modern food chain should operate digitally—across platforms, in multiple languages, and at real-time speed. With manual bottlenecks, disconnected experiences, and limited internal control slowing the brand down, Kudu needed a system that enabled agility without sacrificing stability.

We began by decoding user journeys across web and mobile, aligning operations and technology with business intent. The focus was on simplifying backend ownership, unifying customer touchpoints, and enabling instant updates across regions. Every layer of the stack—from architecture to deployment—was tailored to support continuous scalability.

  • Redesigning the Experience Layer
  • Enabling Operational Ownership
  • Delivering with Agility and Precision

Redesigning the Experience Layer

  • Multi-Channel Flow Mapping
    Captured all order modes—dine-in, delivery, pickup, carhop—and mapped them to a consistent, bilingual UX for both app and web users.
  • Frontend-Backend Decoupling
    Enabled fast modular updates by isolating content rendering from business logic, improving flexibility across localized campaigns.

Enabling Operational Ownership

  • Custom Admin Ecosystem
    Built a centralized panel where internal teams could manage menus, content, offers, and regional settings without third-party delays.
  • Automation Across the Stack
    Replaced manual workflows with real-time control over menu updates, content scheduling, and promotional activations.
  • Consistent Data Synchronization
    Integrated APIs and backend logic to ensure real-time updates between content, orders, and third-party systems.

Delivering with Agility and Precision

  • Structured Discovery
    Conducted stakeholder workshops, finalized tech architecture, and authored detailed user stories across all digital surfaces.
  • Sprint-Led Development
    Followed an agile rollout plan for the website and mobile apps, while incorporating mid-sprint scope adjustments without delay.
  • Full QA & Validation
    Executed comprehensive testing across third-party integrations, admin features, UI performance, and language logic.
  • Phased Rollout
    Deployed the website first, followed by native iOS and Android apps, ensuring backend stability and performance tuning at each step.

Technology Backbone

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Node.js 16

Backend Framework

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Hapi

Backend Framework

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MVC Architecture

Backend Framework

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MongoDB

Database

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Redis

Session Management

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Firebase Token

Push Notifications

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Angular 12

Admin Frontend

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TypeScript

Admin Frontend

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MVC Architecture

Admin Frontend

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HTML5

Admin Frontend

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CSS3.0

Admin Frontend

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Bootstrap

Admin Frontend

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Swift

iOS App

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MVVM Architecture

iOS App

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XIB Storyboards

iOS App

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UIKit

iOS App

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Kotlin

Android App

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MVVM Architecture

Android App

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XML

Android App

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CI/CD Pipelines

DevOps

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Cloud Monitoring

DevOps

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The Outcome: A Unified, Scalable Platform for Next-Gen QSR Operations

This wasn’t just an upgrade—it was a digital reinvention of how a food chain operates in today’s mobile-first, on-demand world.

Kudu’s disconnected app and web experience have evolved into a centralized, multilingual platform designed for speed, control, and customer loyalty. Manual interventions have been replaced with real-time actions. Internal teams now own the full lifecycle—from menu updates to campaign launches—through a robust admin panel.

The biggest shift? Moving from fragmented tools to a single operational core that supports growth, improves retention, and drives consistent brand experiences at scale.

CapabilityUser GrowthBackend ControlLanguage ExperienceCross-Platform ConsistencyWorkflow ExecutionAPI Dependency
BeforeLimited app adoption, inconsistent UXVendor-managed content updatesInconsistent bilingual interfaceSeparate flows across web and appManual menu changes and campaign delaysFrequent third-party coordination issues
After500K+ downloads across mobile and webCentralized admin for real-time changesArabic-English parity across platformsUnified ordering experienceAutomated updates and scheduling via adminStreamlined integrations with internal control
Business ImpactHigher reach, stronger brand recallFaster execution, reduced dependenciesBetter accessibility, localized user engagementImproved retention, fewer drop-offsAccelerated go-to-market, improved operational agilitySmoother rollout, fewer development bottlenecks

Kudu’s 500K+ User Leap Is Just the Beginning

Your QSR brand deserves more than a functional platform—it needs a
digital foundation built for speed, scale, and control.
Let’s bring the same precision and platform thinking to your business.

Frequently Asked Questions

What is the cost to develop a digital ordering platform like Kudu’s?

How long does it take to build a custom QSR platform like Kudu’s?

What is the typical development process for a QSR solution like Kudu’s?

How can I start working with Appinventiv to build a QSR platform like Kudu’s?

How did Appinventiv help Kudu solve operational bottlenecks and improve admin control?

What was the biggest pain point Kudu solved by rebuilding its mobile app?