An Expert’s Guide to Successful Mobile App Launch
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An Expert’s Guide to Successful Mobile App Launch

Shivam Srivastav
By Shivam Srivastav| Monday, August 10, 2015 05:55 AM |6 min read
Mobile App launch

Marketing for your mobile app begins from the day you think about the app idea and crystalize that idea into a viable product. And, once the app is ready to launch, it becomes really important for you to take the utmost care while launching your app in the App Store. You may have hired the best programmers, marketers or the best tech geeks, but still it takes a lot to hit the floor with a bang. And, one of the key ingredients for making your app successful is crafting a well-thought-out marketing strategy.

Here are the tips for successfully launching your mobile app:

In-depth Analysis and Research

You have to perform a rigorous research on the subjects like what your competitors have done, what is the industry demand, what is your target audience, etc. Moreover, you have to also ponder upon the facts like how your app is different from others or why one should prefer to download your app and not your competitor’s app. Make a list of the facts that you consider as the USP of your app and then analyze your strengths and weakness. Your app idea must not be copied and need to be original every time it is generated.  

App Domain

Well before the app is launched, the usage of the app needs to be tracked so as to plan the exact date of launch, synchronized with the usage. The launching must take place around a date when it is festival time. But, in case when there is no fixed date, app optimization is needed so as to reach the maximum number of users.

App Environment

A buzz is very much needed around the app launch. You need to host some of the app related events and ensuring that the applications run smoothly. Time and money is invested which will eventually make the app successful. The hype that is generated will ensure that after several attempts, it is possible to generate audiences.

Keep The Testing Mode On Always

It is extremely important that while launching your mobile app, it should run perfectly and should absolutely be flawless. Hence, it becomes necessary to test the app as many times as possible and it should be tested with on a good number of platforms. You can buy the most popular smartphones and tablets and test your app on the same or the other option could be to find a source of good beta testers to get your app beaten hard on as many devices as possible. Second option is recommended as with this, you don’t have to worry because of the engagement of the high-end professionals. All these things should be done prior to the launch.

Marketing Is The Key

Before the launch of your app, the stage has to be set and you have to create a hype about your product. Talk to the maximum number of people in the gatherings and generate curiosity among the people. There a lot of ways that can be adopted for effective marketing you can go for an expensive option or there are other inexpensive options available, too. You just have to hit hard at your target market and the rest would be a cakewalk for you.

Finally, the App Launching

Get your press releases ready and get support ready. The launch day should involve active efforts, i.e. you have to resolve the issues quickly, monitoring performance until the things cool down. Be focused and be active on the very first day of the launch to resolve the issues and capitalize on good opportunities.  Make sure that before the app launching, the app functionalities need to be highlighted to the customers for raising enthusiasm about the app. Moreover, the social media platform is beneficial in  publishing the launching events.

Cash- on the opportunities

Don’t just chill after the launch, in fact the real work starts after the launch. You have to explore the ways by which you can expand market segment and analyze who all are interested in your products and who aren’t taking any interest and why. Conduct a feedback and work on the suggestions given by the users.

Always look for new opportunities and do note that what worked for your app and what didn’t. Check the pain areas and fix the flaws, if any. Gradually you will notice that your app has started to gain prominence and consequently your business touching new heights.

Appinventiv, is a leading mobile app development company, who have managed to achieve a higher level of performance, over the past two years. They believe in developing powerful apps, using some of the latest areas of technological advancements like that of Beacons, Wearables, Internet of Things.

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Continue exploring the landscape of product design with these helpful resources: App IdeaApp LaunchApp Optimizationmarketingmobile app
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Shivam Srivastav
About The Author

Shivam Srivastav is the Marcom Manager at Appinventiv. He is a dynamic marketing strategist who believes in transforming technology in ways that are digestible to the end users. Shivam plans strategies to cross the technical corporate speak and reach the masses in a language that they can relate to - value, knowledge, and solutions. In order to reach the masses of untapped potential, he keeps himself well read on the issues that small and mid-cap organizations face and what they need when in the marketing funnel.

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