How to Develop a FemTech App? Step-By-Step Process and Costs for Businesses

The rise of digital health solutions has catalyzed a shift in how women engage with their well-being, fostering a culture of proactive self-care and informed decision-making. FemTech apps emerge as indispensable tools for promoting holistic wellness in the form of menstrual health tracking, disease management, pregnancy tracking, etc.

Entrepreneurs and investors recognize the immense market potential of FemTech, which is driving further investment and innovation in this burgeoning sector. As per Statista, in 2020, the worldwide market for FemTech products and services reached a staggering valuation of approximately $40.2 billion. Projections suggest that by 2025, this figure is expected to surpass $75 billion, indicating a significant upward trajectory in the demand and adoption of FemTech solutions globally.

As the landscape of women’s healthcare tech continues to evolve, female tech-based app development stands poised to revolutionize healthcare delivery and redefine the standard of care for women worldwide.

This blog is your ultimate guide to understanding different aspects of FemTech app development, especially the step-by-step process, types, features, and costs involved.

However, before we move towards the step-by-step process of developing a FemTech app, let’s first quickly look into the various types of such applications and their real-life use cases.

Types of FemTech Apps Businesses Can Consider Developing

Cultivating profitability in today’s dynamic market requires harnessing the power of innovative technology. Let’s delve into significant FemTech Apps, enabling businesses to enhance profitability by streamlining women’s healthcare.

Menstrual Cycle Trackers: These apps help women monitor their menstrual cycles, predict ovulation and fertility, and provide insights into hormonal changes and symptoms throughout the month.

Pregnancy and Fertility Apps: Designed for women trying to conceive or those already pregnant, these apps offer tools for tracking fertility, managing prenatal care, monitoring fetal development, and providing educational resources for expecting mothers.

Also Read: How to build a pregnancy tracking app like Ovia?

Pelvic Floor Training Apps: Pelvic floor training apps assist women in strengthening their pelvic floor muscles, aiding in preventing and managing pelvic floor disorders such as urinary incontinence and pelvic organ prolapse.

Wellness and Fitness Apps: Wellness and fitness apps offer workout routines, nutrition plans, meditation sessions, and health-tracking features to help women achieve their health and fitness goals.

Breast Health Monitoring Apps: The women health tracking app development empowers women to perform regular breast self-examinations and track changes in breast tissue. It also receives reminders for clinical breast exams and mammograms and access to educational resources on breast health and cancer prevention.

Menopause Management Apps: Menopause management apps provide support and resources for women navigating the menopausal transition, offering symptom tracking and personalized advice. It also aids in hormone therapy guidance and lifestyle recommendations to alleviate menopausal symptoms and improve quality of life.

Birth Control Apps: These apps help women track their menstrual cycles, monitor fertility, and manage birth control methods, providing personalized insights and reminders for contraceptive use.

Cancer Diagnosis Apps: Cancer diagnosis apps offer symptom tracking, risk assessment tools, and access to educational resources and support networks for individuals affected by cancer.

Mothers’ Community Apps: These apps create virtual communities for mothers to connect, share experiences, and access support and advice on topics, such as pregnancy, childbirth, breastfeeding, and parenting.

Sexual Wellness Apps: By promoting sexual health and well-being, sexual wellness apps offer information on sexual education, contraception methods, STI prevention, sexual pleasure, and intimacy enhancement, fostering open communication and empowerment around sexual health topics.

While these are some major types of FemTech apps, now let’s take a look at some real examples of such applications.

Real-World Examples of FemTech Apps

Let’s explore how businesses are harnessing FemTech apps to offer personalized services, gain insights into women’s health patterns, and enhance customer engagement and loyalty.

Flo: Flo is a popular menstrual tracking app that helps users monitor their menstrual cycles, track symptoms, predict ovulation, and manage overall reproductive health. It offers personalized insights and health tips based on the user’s data.

Clue: Clue is another menstrual tracking app that allows users to track their periods, symptoms, moods, and sexual activity. It provides accurate predictions for the start of the next menstrual cycle and offers educational content on various aspects of women’s health.

Peloton: While Peloton is primarily known for its fitness equipment and online workouts, it also offers a range of classes specifically designed for women’s health, including prenatal and postnatal workouts, strength training for pregnancy, and pelvic floor exercises.

MyFitnessPal: MyFitnessPal is a comprehensive health and fitness app that allows users to track their diet, exercise, and weight loss goals. It offers a range of benefits for women’s health, including calorie tracking, meal planning, and nutritional analysis.

Glow: Glow offers fertility tracking, period prediction, and ovulation monitoring features, along with community support and expert advice. The app aims to help women understand their menstrual cycles, optimize fertility, and achieve their reproductive goals.

Unveiling the FemTech App Development Process

After delving into the real-world examples of FemTech and its utilization of technological advancements, let’s progress towards a comprehensive, step-by-step guide for building a FemTech app, ensuring a seamless journey from conceptualization to deployment.

Market Research

Conduct thorough market research to understand your target audience’s needs, preferences, and challenges. Identify existing competitors and analyze their strengths and weaknesses.

Define Objectives and Features

Clearly define the objectives of your FemTech app and the features it will offer. Consider including features, such as menstrual tracking, fertility monitoring, health education resources, telemedicine services, and community support forums.

Design User Interface

Create a user-friendly and intuitive interface that appeals to your target audience. Consider the user experience (UX) and ensure that navigation is seamless and intuitive.

Choose Technology Stack

Select the appropriate technologies and frameworks for developing your app. Consider factors such as scalability, security, and compatibility with different devices and operating systems.

Develop Backend

Build the backend infrastructure of your app to handle data storage, user authentication, and communication with external APIs or services. Ensure robust security measures are in place to protect sensitive user data.

Develop Frontend

Develop the frontend of your app, including the user interface design and functionality. Implement features such as data visualization, interactive charts, and personalized recommendations.

Integrate Features

Integrate the planned features into your app, ensuring seamless functionality and performance. Test each feature thoroughly to identify and fix any bugs or issues.

Regulatory Compliance

Ensure compliance with relevant regulations such as HIPAA and GDPR, if handling sensitive health data. Implement appropriate measures to protect user privacy and comply with data protection laws.

Testing

Conduct comprehensive testing of your app to ensure it functions correctly across different devices, screen sizes, and operating systems. Test for usability, performance, security, and compatibility.

Launch

Prepare for the launch of your FemTech app by creating marketing materials, generating buzz through social media and press releases, and reaching out to potential users and partners.

Post-Launch Support

Provide ongoing support and maintenance for your app, including bug fixes, updates, and new feature releases. Collect user feedback and incorporate it into future iterations of your app to continuously improve the user experience.

Essential Features to Integrate during FemTech App Development

Let’s explore some valuable key features while developing FemTech apps. Each feature has its significance, contributing to creating a comprehensive solution tailored to women’s diverse needs in managing their overall well-being and health.

Health Tracking

Health tracking features are immensely valuable, empowering users to monitor their wellness journey, track progress, and make informed decisions for improved health outcomes.

Menstrual Tracking

This feature provides in-depth monitoring of menstrual cycles, including period start and end dates, flow intensity, and associated symptoms.

Telemedicine Services

This feature integrates telemedicine capabilities, enabling users to seek medical advice and guidance conveniently through remote consultations with healthcare professionals.

Symptom Management

The app includes features to track and manage symptoms related to reproductive health conditions such as PCOS, endometriosis, or menopause.

Educational Resources

Access to educational materials and resources covering various aspects of women’s health, including articles, videos, and expert advice.

Community Support

Incorporation of community features like forums or social networking tools, facilitating user interaction, experience sharing, and peer support.

Fertility Tracking

This feature encompasses tools for predicting fertile windows, monitoring ovulation, and assisting in family planning or conception efforts.

Integration with Wearable Devices

This feature ensures compatibility with wearable gadgets like smartwatches or fitness trackers to synchronize data seamlessly and enhance tracking accuracy.

Medication Reminders

This feature offers the functionality to set medication reminders and monitor medication usage, proving particularly beneficial for users managing birth control or hormone therapy.

Security and Privacy

This feature safeguards user data and ensures compliance with data protection regulations such as GDPR by implementing robust security measures.

How Much Does It Cost to Develop a FemTech App?

Custom FemTech app development costs can range from $30,000 to $250,000+ on average. The total budget may fluctuate considerably depending on various factors, including the specific nature of the app, its complexity, featured functionalities, preferred platforms (iOS, Android, or both), design intricacies, and the proficiency level of the development team.

THE AUTHOR

Dileep Gupta

DIRECTOR & CO-FOUNDER