Appinventiv Announces Premier Partnership With MoEngage to Empower Data Infrastructure and Analytics Integration for BFSI Sector

Noida, India – August 14, 2025 – Appinventiv, a world-renowned digital engineering and app development company, today revealed the vital role its leading collaborations with MoEngage. The insights-led customer engagement platform has played in enabling data infrastructure and analytics integration in the Banking, Financial Services, and Insurance (BFSI) sector.

This partnership reconfirms our vision to provide innovative, data-driven business solutions to reshape customer experiences within the financial sector. As well as resolve the much-needed challenges, such as tightly siloed data, variably limited customer views, and the transformation of raw data to an insightful one.

How We Deploy Our Premier MoEngage Partnership for Data Infrastructure and Analytics Integration in BFSI:

At Appinventiv, our partnership with MoEngage is helping to offer the latest and smart customer engagement ecosystem to our BFSI clients:

Setting up a Magnificent Data Structure:

• We use the capabilities of MoEngage to collect and unite multiple sources of customer data. This involves the usage of core banking systems, customer relationship management platforms, digital applications, websites, and even data related to transactions of different financial products.
• Our integration abilities enable us to add value to the product or service at scale by using SDKs, APIs, SFTP direct connectors, and API connectors to leading data warehouses. Such as Snowflake, Amazon Redshift, Google BigQuery, and Databricks, which then help us remove data silos to provide an overall 360-degree view of customers in a single representation.

Peer-to-Peer Empowerment of Real-time, Secure Data Activation:

• Our implementation in the BFSI sector comes with a promise of having real-time data feeds, which enable the financial institutions to respond immediately to the customer behavior, be it a loan application that has not been closed, an inquiry about a new policy, or a critical transaction.
• Through the partnership with MoEngage, we enhanced the use of the BFSI apps with the best security features. Like PII data masking and tokenization, heavy encryption (data at rest and in transit), two-factor authentication, and international compliances, such as GDPR, HIPAA, and PCI-DSS, are all part of our deployment strategy to protect sensitive financial data.

Ultra-Modern Analytics:

With the best-in-class behavioral analytics capabilities of MoEngage, including User Analysis, Funnels, User Paths, and Retention Cohorts, we would figure out the important touchpoints within the customer journey, identify points of friction, and the engagement patterns of customers. Our teams are then able to use the powerful AI engine of MoEngage, including Sherpa and Merlin, to:

• Forecast Customer Behavior: Predict customer churn, customers with a high conversion probability, and the future-dedicated engagement and lifetime value.
• Offer Smart Recommendations: Present hyper-relevant product and service recommendations based on the demands of each customer and financial aspirations.
• Streamline Engagement Practices: Identify the best avenues of communication and when to interact with the customers to send a message that will resonate with them.

The Art of Omnichannel Hyper-Personalization:

• MoEngage helps us operate dynamic and contextual mobile-app, web, email, SMS, and WhatsApp campaigns.
• Whether it is personalized onboarding flows that minimise KYC drop-offs or personalized offers on credit cards or insurance, based on a customer’s financial profile, we make everything relevant and in real-time.
• The MoEngage Inform system will provide a consolidated and highly compliant infrastructure with the critical transactional messages and alerts, and ensure flawless and secure delivery.

“Our premier partnership with MoEngage is exactly what financial institutions are looking for to thrive in the digital age. By combining our deep expertise in financial technology development with MoEngage’s leading customer engagement platform, we are enabling our clients to achieve measurable business outcomes, including improved customer acquisition, increased product adoption, higher retention rates, and reduced operational costs,” said Sudeep Srivastava, Director of Appinventiv.

About Appinventiv:

Appinventiv is among the leading global companies in digital engineering and app development that has enabled its businesses to innovate and scale using advanced technology solutions. As an organization with more than 1,600 tech evangelists, we specialize in providing AI-powered, secure, and scalable digital products to businesses in different industries, such as Banking, Financial Services, and Insurance. Our work ethic and philosophy of succeeding together have made our company a brand of excellence and leadership among startups and Fortune 500 brands worldwide.

About MoEngage

MoEngage is a top customer engagement platform that powers more than 1,350 consumer brands, covering over 3 billion consumers across the globe, like Unilever, Airtel, Domino’s, Samsung, and Nestle. MoEngage, headquartered in SanFrancisco and with operations across 15 countries, serves 1200+ brands and solutions that enable marketers and product owners to personalize omnichannel experiences.

THE AUTHOR

Appinventiv Technologies