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Considering a mobile app for your retail business? As the mobile device penetration is rising rapidly, the population all across the world is also increasingly getting connected.
Today mobile app industry is growing rapidly, mostly because of younger generation. Mobile commerce has already taken off, thus, becoming a major opportunity for retail companies to drive revenue and enhance consumer interaction even at a bigger scale than right now.
According to Adobe’s Digital Publishing Report for 2013, mobile users are responding positively on retail apps. Here’re a few stats that we can consider:
– Today more than 50% of smartphone and tablet users will most likely pay for a mobile app by the next year.
– 45% of mobile owners are interested in using mobile apps instead of browsing over computer to search purchasing items.
– 55% of Tablet users are buyers; while 28% of smartphone users are passionate shoppers.
– 67% of mobile device shoppers use mobile apps from their favorite shops, according to them – it is strengthening their brand connection.
According to Deloitte latest Mobile Retailing research, by 2016 – smartphones, used as part of a shopping experience, could impact 17-21% of retail sales – a whopping $627-$752.
The same paper reveals that shoppers who use a retailer’s dedicated mobile app are 21% more likely to convert while in the store.
You might be wondering – who’s already succeeding at this mobile retail app changing-industry game? Brands like Starbucks, CVS Pharmacy, ValPak, Walgreens, Amazon and many others have adopted mobility to make their add value and revenue to their businesses. Mobile apps have helped them in adding value to their user’s shopping experience and by highly supporting the purchase decision and facilitating pleasant client service.
Let’s take a look at a few reasons why every retailers should think about creating a mobile app in the near future – it includes growing revenue, value, attainability and being ahead of the digital game. The key reasons behind having a mobile app are:
– Today shoppers love useful mobile retail apps as it enhances user’s experiences
– Building a mobile shopping app is relatively easy
– Many of their competitors already have one
And, if you have not decided yet, you are missing a very critical factor in your business.
Being a leading mobile app development company, AppInventiv offers one-stop solution for all your mobile app development needs. We have helped several brands and companies in getting developed their performance-centric mobile apps, for both the major platforms iOS and Android.
With a team of 120+ mobility experts, who have expertise and experience in developing business-centric retail apps. AppInventiv offers comprehensive mobility solutions for developing bespoke smartphone and tablet apps, thus, catering to client’s unique requirements.
With the growing popularity of smartphones and technology advancement, it has truly become essential for businesses to offer flawless mobile experiences to their clients.
Original published on Whatech