Strategies to Improve the ROI on Your Enterprise Application
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Strategies to Improve the ROI on Your Enterprise Application

Dileep Gupta
By Dileep Gupta| Wednesday, May 29, 2019 13:13 PM |8 min read
Strategies to Improve the ROI on Your Enterprise Application

The question ‘How can enterprise mobile apps increase ROI’ is something that every business who has invested in enterprise mobility solutions seeks an answer to.

While the role that enterprise apps play in growing your business is not unknown to the corporate world of all sizes, there lies a gap in understanding how exactly the ROI for enterprise mobility solutions is calculated and how these mobile apps can Increase the ROI of your Business.

The Present State of Enterprise App

At a time when the world is going mobile, the business domain is not left behind too. With the many perks that Enterprise mobility offers, the present situation is that there are a number of companies that are finding themselves getting behind their competition in the absence of an enterprise application.

This pressing need to introduce technology and mobility to the workforce is something that is now shaping the enterprise mobility market to a phase of constant growth.

Here’s an infographic showing the state of the enterprise market that is presently operating in the industry –

Enterprise App Market

The figures that you just saw are the doing of three primal mobility facts:

1. Enterprise Apps Increases Productivity

A survey held by Adobe found that more than 51% of the respondents felt that the biggest advantage of enterprise applications is the scope of high productivity that it brings. And 47% of people felt that not having an enterprise application can make companies lose out potential sales or new clients.

Enterprise Apps Increases Productivity

2. They Drive Growth and Revenue

The estimate that the enterprise app market is going to get in $240 billion revenue by the time we hit 2020, is something that is shaping the market.

They are known to be solving the time restrictions that mundane jobs bring, employees and the teams, in general, have a lot more time to invest in the name of research and company growth. Something that directly increases the company’s growth.

3. The Usage is Continuously Growing

The benefits that enterprise apps are able to attract are directly driving the high usage and adoption of enterprise mobility solutions in businesses across industries. An adoption that is on a constant growth drive.

Now that we have looked at how the enterprise app market is forming, let us talk a little more around the features of a good enterprise application, the many ways enterprise apps’ ROI can be measured, and the ways you can increase the number.

But before we even move to the strategizing phase of how to increase the ROI of an enterprise app, it is important to understand what makes up for a good high ROI worthy enterprise application.

Features of an Efficient Enterprise App

Although seemingly easy as being a software that promises a smooth functioning of business processes, there is a lot that does and should go behind an enterprise app to be termed as efficient.

Features of a Good Enterprise App

Let us look at what those features are:

1. Scalability

One of the main features that should be present in an efficient enterprise app is scalability. The enterprise mobility offering that you give should grow as your business grows and even reduce if the team size gets small.  

2. Real-Time Access

One of the main reasons to bring enterprises on mobile is to enable real-time access to information on the move. The whole idea in itself is to make it possible for teams to view, download, upload, and share information in real-time.  

3. Security

An enterprise app will have to function around multiple sensitive data and information on an every time basis and this will require them to be 100% hack proof with minimal to zero scopes of security breaches.

4. Heavy Integration

An enterprise app should never work as an individual silo. There should be proper linking with emails, social media, native call functionality, payment modules, etc. In fact, syncing it to other devices can be of great help too – an event which has made wearables an important part of the enterprise application development services. Only a proper integration would ensure that the app is able to perform under all conditions.

5. Instant Conversation

The last big feature of a successful enterprise application is the ease of instant, real-time conversation. Your stakeholders should be given the ease to have real-time conversations with everyone else using the application.

With the features that make up for a good enterprise mobile application development and play a contributory role in defining the ROI of an enterprise application now attended to, let us look at the last thing to know before we look into the ways to increase the return on investment that you are able to garner – How to know the ROI that you are getting on today’s date.

How to Estimate the ROI of Your Enterprise App – Insight from Appinventiv, a Leading Enterprise Software Development Company

How to measure the ROI on the Enterprise App

What we are going to share with you is a process that we follow to help our business mobile app development clients know what is their apps’ ROI. The ideas to measure ROI for your enterprise apps revolved around a three-step process.

The first stage is to know the cost you invested in getting it made – an idea of which you will get from revisiting any cost of mobile app development documentation. You will have to look back at the invoice that was generated by the mobile app development company you partnered with.

The next stage is to measure the output the enterprise app was able to deliver. And the way to do that is through enlisting KPIs.

Here are some of the KPIs that can be used to measure the effectiveness:

  • Sales number
  • Amount of paperwork
  • Response time of field technicians
  • Production Cost

Once you have the before and after numbers against these and other KPIs, the time of the last stage comes.

The last stage of measuring Enterprise mobile apps’ ROI is Calculating the ROI. Doing that will require you to weigh the outcome against the investment made in developing the enterprise application.

Following this will help you rightly measure the ROI of your enterprise mobility solutions – something that helps businesses and their partnered enterprise mobile app development company set the base to forming strategies for increasing the ROI.

Strategies to Answer How can Enterprise Mobile Apps Increase ROI

How to increase ROI of an Enterprise App

The ultimate state of ROI of your enterprise app can only be decided and increased on the basis of how involved you are able to keep your employees with the application. Now, there are multiple ways to achieve that. Ways that can be seen as strategies for achieving ROI in enterprise app development.

1. Keep Iterating the Application

The first part of increasing the ROI of your enterprise application is to make a plan for continuous iteration. Keep monitoring what features are the employees interacting with most and what are their views on it. And upon that information, keep changing the application feature delivery milestone wise – to ensure that all the points highlighted by the employees are well addressed in time.

In short, you cannot expect your application to be great in the first go. You will have to keep doing A-B testing to ensure that the best of it is received by the employees and the whole company in general. Hoping that it will be good to go at once is one of the biggest myths that surround mobile enterprise application platforms

2. Increase Participation from the Employees

One of the biggest problems that the enterprise apps face is the lack of participation from employees. It is very common for employees to not show interest in something that expects them to deviate from the legacy system – especially if your workforce is made of Gen X.

One most effective process that helps increase participation is healthy competition. You can set competition in terms of percent of participation between domains within the company, gamifying the entire experience.

When you add competition along with with a set of really helpful features, the participation count is bound to spike up.

3. Work on the App’s UI/UX

Working on the application’s UI and UX can be another primal way to guarantee your app’s acceptance – at least on the grounds of appeal and aesthetics.

The UI/UX of your app should be engineered in such a way that users are able to easily flow from one screen to another with the utmost ease and zero distractions.

Also, the design of your enterprise application should be intuitive enough to let the users know where to move, which screen to click next, and what goal to complete on each screen, etc.

4. Make Domain Specific App Segments

One of the biggest complaints that enterprise app users commonly have is having multiple features set in one application – sets that most often than not are not designed for a specific team but for all.

So, mostly a domain’s team end up viewing and dodging several feature set that does not even affect their work. So, what helps is having multiple screens within an application, with each screen curated to answer a particular domain instead of all.

This way, employees will be able to have a quick in and out experience, something that is a must-have in an enterprise app which is supposed to be an enabler and not a roadblock.

5. Work on the Feature Set

While we saw the must-have features that stand behind the success of an enterprise application management system a while back in the article, there are some other advanced features set that simply increases the chances of your app being valued by the employees.

Here are some of them:

  • Contact Directory
  • Meeting Room Booking
  • Bug Reporting
  • Company Broadcast and Announcement
  • Social Media Connect

6. Add in Interactive Technology

The last strategy that you can apply to make your application interactive is adding technologies that are known to improve the interaction levels within an application. A strategy that seemed to work wonders when we developed our first enterprise application. Technologies like – Artificial Intelligence powered Chatbots, Augmented and Virtual Reality, etc.

These technologies being fun in nature helps the employees connect with your offering at a much deeper level.

With this, you now are theoretically prepared to ace your company’s performance goals at the back of your efficiently powered Enterprise application. The only thing left to do now is get started. Get in touch with our team of enterprise app specialists to come on fastrack.

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Dileep Gupta
About The Author

Dileep Gupta, the Chief Delivery Office at Appinventiv is someone who having worked with hundreds of clients worldwide, knows what they need in terms of product and service delivery. Having acknowledged himself with both the human and technical side of an app, Dileep is someone who gets things done to make an app reach its people and then the world, on time and above par met expectations.

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