How Appinventiv Powered the 90-Day Rollout of ReelMedia’s Cloud-Native App Ecosystem

About ReelMedia

ReelMedia is a US-based MediaTech platform built to modernize school and athletic engagement. Its multi-app ecosystem—ReelFan, ReelCreator, ReelGate, and ReelAdmin—empowers institutions to deliver branded content, boost community interaction, and monetize fan experiences across digital and physical touchpoints.

Industry
Media/Entertainment
Business Type
Enterprise
Services Availed
Mobile App Development, Cloud Backend, DevOps, QA, Production Support
Build Your Idea
Talk to Our Experts

The Challenge: Delivering a Multi-App Ecosystem at
Speed and Scale

For a fast-growing platform like ReelMedia, timing and precision were non-negotiable. Their vision—to create an interconnected suite of apps that redefined how schools and sports organizations engage their communities—required execution across four distinct applications, each tightly integrated yet independently functional.

But the roadmap was far from clear. Requirements were evolving, documentation was limited, and backend technologies like AWS Amplify, AppSync, and Cognito were entirely new to the development team. With just 90 days to bring the entire system to production, the risks were real: fragmented logic, unstable integrations, and delivery overruns that could jeopardize product credibility.

1Vision and ReelMedia partnered with Appinventiv not just to build apps, but to architect a launch-ready, cloud-native infrastructure—one that could handle user scale, cross-app communication, custom logic through Lambda functions, and features like Tap to Pay and Add to Wallet, all within a compact timeline.

Measurable Outcomes of 1Vision’s Partnership with Appinventiv

4 Interconnected Apps Delivered: ReelFan, ReelCreator, ReelGate, ReelAdmin—built, tested, and launched within 90 days

AI-Powered Creation: AI/ML integrated into the ReelCreator app for automated content generation

End-to-End Ownership: Discovery, design, backend, frontend, QA, deployment, and production support—all handled by Appinventiv

We Helped 1Vision Turn a Complex Multi-App Vision into a Launch-Ready Reality

4 enterprise-grade apps delivered | Advanced AWS cloud setup | Full-cycle delivery in just 90 days

Let’s Build Your Next-Gen Product Suite—Faster and Smarter

"Thank you for everything. The last year has been fantastic. You made it seamless, and in less than a year, delivered something truly valuable. The way you understood the requirements and stayed detail-oriented throughout was impressive."

Mario Ramirez

CEO, ReelMedia

Our Process

Ideation

Requirement Gathering
Scope Discovery
Architecture Finalization

Design

User Journey Mapping
UI/UX Design for All Apps
Interactive Prototyping

Development

ReelFan, ReelCreator, ReelGate, ReelAdmin Apps
AWS Amplify, Cognito, AppSync
Custom Lambda Function Development

Deployment

Phased Multi-App Rollout
CI/CD Pipeline Setup
Cross-App Integration and Testing

Support

Production Monitoring
Post-Launch Enhancements
Continuous Feature Expansion

Project Challenges: Engineering Velocity Without Compromising Stability

1Vision’s delivery for ReelMedia wasn’t just a development sprint but an architectural test of speed, flexibility, and technical depth. With four interconnected apps, a tight three-month delivery window, and entirely new backend technologies in play, the execution required solving structural, functional, and operational challenges at once.

Ambiguous Requirements and Scope Gaps: The engagement began without finalized user journeys, screen flows, or functional specifications. Critical product details across ReelFan, ReelCreator, ReelGate, and ReelAdmin were still evolving, making it difficult to lock down sprint plans. Discovery workshops, rapid prototyping, and user story drafting became essential to prevent downstream scope creep and misalignment.
Identity Management Limitations: Cognito’s restriction of one role per email created immediate friction with ReelMedia’s need for multi-role user access. Each app required differentiated access across fans, athletes, content creators, and admins. The solution demanded customized AWS Lambda functions to override default behavior and simulate role-based authentication without compromising security or scalability.
Complex Inter-App Dependencies: While each application had standalone functionality, key experiences—such as content creation in ReelCreator triggering notifications in ReelFan, or Tap to Pay in ReelGate syncing with school event data—required synchronized logic across services. Coordinating APIs, business rules, and state management across apps created hidden dependencies that needed constant integration-level validation.
Time-Boxed Execution at Scale: All four apps and their backend infrastructure had to be delivered within 90 days. This included design, development, DevOps, QA, deployment, and post-launch support. Delivering at this scale required parallel sprint execution, minimized rework, and daily cross-functional alignment across product, engineering, and QA.

Execution Blueprint: Launching a Multi-App Ecosystem at Enterprise Speed

Our partnership with 1Vision/ReelMedia was driven by urgency, scale, and innovation. This wasn’t a traditional build—it was a race to deliver four production-ready applications in 90 days, each tailored to a specific use case yet integrated into a unified platform for school and fan engagement.

With incomplete initial documentation, unfamiliar backend tools, and interdependent feature sets, we needed a delivery strategy that balanced speed with system-level stability. From discovery to deployment, every decision—technical and operational—was made to maximize velocity without compromising product quality or long-term extensibility.

Experience Architecture
Cloud Engineering & Functional Depth
Delivery & Deployment Approach

Experience Architecture

Cross-App Journey Mapping: Defined workflows across ReelFan, ReelCreator, ReelGate, and ReelAdmin to ensure consistent interaction logic, user role handling, and real-time data sync.
Lambda-Powered Role Logic: Implemented custom AWS Lambda functions to override Cognito’s single-role limitation and support dynamic multi-role access across users and apps.

Cloud Engineering & Functional Depth

Backend Orchestration: Built backend logic using AWS Amplify with AppSync and GraphQL APIs, integrated with Cognito for authentication and DynamoDB for real-time data handling.
Custom Business Logic Functions: Developed Lambda-based services to handle Tap to Pay, Add to Wallet, notification triggers, and role-based authorization flows across applications.
Workflow Optimization: Created internal R&D documents and test environments to address platform limitations, ensure functional alignment, and deliver on AWS-native architecture.

Delivery & Deployment Approach

Discovery & Documentation: Executed a fast-track discovery phase to finalize features, prioritize app modules, and establish architectural dependencies within the Amplify ecosystem.
Sprint-Based Engineering: Ran concurrent sprints across all four applications, with dedicated tracks for frontend, backend, and QA—ensuring synchronized delivery and ongoing integration validation.
Quality Assurance & Validation: Performed functional testing across iOS, Android, and admin interfaces, including GraphQL API limitations, Cognito behavior overrides, and cross-app consistency.
Full-System Launch: Deployed all apps—ReelFan, ReelCreator, ReelGate, and ReelAdmin—on their respective platforms within the 90-day window, followed by production support and infrastructure readiness.

Technology Stack

AWS S3

Backend Framework

AWS Amplify

Backend Framework

AppSync

(GraphQL APIs)

Backend Framework

Cognito

Backend

DynamoDB

Backend

OpenSearch

Backend

Flutter

Mobile Apps

Dart

Mobile Apps

GitLab CI/CD

DevOps & CI/CD

CloudFront

DevOps & CI/CD

Firebase Notifications

DevOps & CI/CD

AI/ML modules in ReelCreator

AI Integration

This wasn’t just a sprint to launch. It was a strategic engineering exercise in platform orchestration—delivering innovation at scale for a digital-first, multi-app experience tailored to modern community engagement.

The Outcome: A Fully Integrated, Multi-App Platform Delivered at Speed

This wasn’t just a delivery—it was a multi-surface transformation built to scale.

1Vision’s fragmented requirements evolved into a high-performance, AI-augmented ecosystem supporting fan engagement, event access, content creation, and cross-platform administration. What began as a 90-day deadline became a showcase of real-time sync, cloud-native architecture, and seamless multi-role user experiences.

The breakthrough? Four independent apps, one scalable backend, and a future-ready digital foundation that now powers school pride, athlete visibility, and operational agility across institutions.

Feature	Platform Scope	Role-Based Access	Feature Development	Backend Flexibility	Tech Stack Familiarity	Business Logic Sync
Before	No centralized system	Cognito constraints, single-role logic	No Tap to Pay, Add to Wallet support	Manual workflows, no automation	Unfamiliar cloud architecture	No inter-app coordination
After	4 apps delivered in 90 days	Multi-role support via Lambda	Fully integrated across apps	AWS Amplify with serverless customization	First-time Amplify, AppSync, Lambda successfully implemented	Unified flow between Fan, Creator, Gate, Admin apps
Business Impact	Fast time-to-market, enterprise delivery velocity	Expanded functionality, secure personalization	Modern fan access, improved user convenience	Real-time control, scalable backend infrastructure	Internal team knowledge scaled, risk mitigated	Seamless user experience across surfaces