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Mobile-Responsive Design: Revolutionizing m-Commerce Industry

By Shivam Srivastava
May 23, 2016 8. min read
Last update on: October 27, 2020

“Mobile first!” was used to be the mantra of America, but now it’s turning into a ‘Mania’. Ensuring websites meeting client’s business objectives and even delighting mobile users is one of the “must-do” tasks for 2016 and onwards. From, 2013 to 2014, the number of leading and trending websites that include mobile-responsive designs nearly doubled, thus, hitting 18.7%. Have you ever thought about it? – Why and how are digital marketing gurus jumping on the bandwagon of mobile-friendly web design?

Aim for the mobile-first mania is shown in new research, which is released by eMarketer. In the year 2014 to 2015, online purchases from mobile devices climbed a stunning 32.2% Y-o-Y, thus, reaching $77 billion. This truly marked 2015 as the year of mobile commerce and brought about a heightened rise for mobile app design and development company. In comparison, e-Commerce is ascended by 14% percent, while total retail sales just advanced up to 3%

Similarly, in the year 2015, mobile commerce reached newer heights. The scaling of new peaks is expected and predicted to reach the stratospheric heights of $153 billion by 2019. According to eMarketing’s survey – 59% of the US retailers have decided to implement a mobile-responsive design for their websites, this year. If you talk according to retailer priorities, creating apps for iOS devices is 28% and for Android, it’s 22%.

Before we deep dive into what are mobile responsive designs and the user experience guidelines that every mobile app design company should follow when creating one, let us look at the reasons that drive the demand for responsive design. 

Here are some of the most common user issues that every ecommerce app development company hears and keep a note of when they create a responsive app design. 

  1. A need to zoom and pinch the desktop version of an ecommerce store when using a handheld device. 
  2. Lack of important features like reviews, product videos, and availability of inventory. 
  3. Slow page loading speeds
  4. Being forced to repeat the same process when they switch to a different device. 

These issues that every ecommerce app developer faces lay down the basis for a mobile responsive ecommerce app design. 

Why Have A Mobile Responsive Design?

As we discussed earlier, too that retailers are rapidly embracing mobile responsive designs. And, even Google is also shifting its focus to mobile-friendly search rankings like recently it updated AKA “Mobilegeddon”, that worked as the catalyst for this revolution. But, the quickly changing demands of the commerce industry are enforcing the shift. Even websites too are retooled for mobile typically converting more browsing shoppers into an active user. Companies and brands know that poor mobile optimization may damage the company’s brand image. While viewing your website, if a user faces the challenge of navigating poorly designed and heavily clumsily adapted sites, the company branding suffers. And the worse part is- that brand damage will likely be amplified by social channels.

How to Deliver Bespoke User Experience?

So, you have developed a great mobile website, what next you need to do? – By just simply creating a “mobile-friendly” website is not going to help you in increasing the conversion rates and sales you need. You need a mobile web experience that is seamless, consistent across multiple devices and entices prospects to become your enduring customers.

By offering human-centric responsive designs and kink-free coding, Appinventiv helps its clients in meeting their business objectives and earn value and revenue, both. To know more about our services, Appinventiv let’s take a test drive and see how remarkably fast and client-centric solutions, we are delivering to our clients.

Here are a few guidelines that we follow in all the m-commerce mobile optimization designs:

1. Start with a simple design 

The objectives of business looking to make the responsive design of their e-commerce store should revolve around a simplified user experience – one that notes the transition from a laptop or tablet to a palm-sized device. We recommend starting with the creation of a wireframe. In the wireframing process, we ensure that all the information customers are more likely to interact with is right ahead of them on screen. 

2. Take care of resolution 

The mantra of a good responsive app design is to have your app fit the size of the device your customers are on. There can nothing more irritating for an important m commerce industry stakeholder to scroll endlessly or miss out on important information because of the small screen size. 

3. Give users the choice to switch to your original website

An assumption that every ecommerce app development company follows is believing that the users working on large devices would want to switch to the original version of the store. Considering that, it is important to show them the location of the button from where they can change the screen size. 

4. Make use of mobile commerce plug-ins

Although the responsibility of adding the right plug-in falls upon your partnered ecommerce mobile app development company, it doesn’t help to have the information. A number of ecommerce software providers offer add-on products for making mobile stores more efficient. Two of the most commonly used platforms are Magneto Mobile Commerce and AspDotnetStorefront. 

5. Test your app design 

Irrespective of how much time you spend in making a responsive adaptive design, it would all go to waste if you don’t test the versions enough. Although there are multiple software available for the purpose like – PerfectoMobile, DeviceAnywhere, and device emulators, we would advise you to manually test your responsive and adaptive design on devices and see the result. 

Mobile commerce app development has become “The Need Of The Hour” for every e-commerce business and brand. And, today only a few of the businesses and brands are able to meet the business requirements. Being an entrepreneur and business owner, you are required to plant your flag on the summit, and you need more than a mobile-friendly site. The key strategy that needs to be considered is – imbibe the comprehensive mobile responsive design to deliver the top-notch user-experience to the audiences of mobile users.

Shivam Srivastava
Shivam Srivastava
Marcom Manager
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