Irrespective of which industry you look at, you will find entrepreneurs hustling to kickstart their digital business transformation efforts which have been lying in the backdrop for several business years. While a considerably easy move when you have to alter your digital offering according to the customers’ needs, things become a little difficult when you start planning a digital transformation roadmap for your business. A difficulty that mobile applications solve in enterprise digital transformation.
There are two prime elements which businesses need to focus on when planning to digitally transform their workflow and workforce: adaptability and portability. And by bringing their processes and communications on mobile apps, they are able to hit both the targets in one go.
Here are some statistics looking into why enterprises need to count mobile application in, in their digital transformation strategy –
Although the above graph should be a reason enough to take mobile app development seriously, there are some other numbers as well.
- 57% of the digital media use comes in through apps.
- On an average, any smartphone user has over 80 apps out of which they use 40 apps every month.
- 21% of millennials visit a mobile application 50+ times everyday.
While the statistics establish the rising growth of mobile apps, what we intend to cover in the article is the pivotal role mobile applications play in digital business transformation.
In fact it is proven that companies who adopt digital transformation definitely improve the efficiency and profitability of their businesses. Take a look at these findings from the SAP Center for Business Insights and Oxford Economics. 80% of businesses that have completed digital transformation say their profits have increased, and 85% believe their market share has increased. On average, leaders anticipate a 23% increase in revenue over their competitors.
Merging mobile app capabilities with digital transformation outcomes
The role of mobile applications can be introduced in all the areas which are also often the key areas of digital business transformation challenges that an enterprise faces.
- Technology integration
- Better customer experience
- Improved operations
- Changed organizational structure
When you partner with a digital transformation consulting firm that holds an expertise in enterprise software development, they work around all these above-mentioned areas in addition to shaping their digital transformation roadmap around technology, process, and people.
In addition to a seamless integration with the digital transformation strategy of an enterprise, there are a number of reasons behind the growing need to adopt digital transformation across sectors. Ones that encompass and expand beyond the reasons to invest in enterprise mobility solutions.
The multitude of reasons, cumulatively, makes mobility a prime solution offering of the US digital transformation solutions market.
Here’s how mobile apps are playing an active role in an enterprise’s 360 digital transformation.
How are mobile apps playing a role in advancing businesses’ internal digital transformation efforts?
1. By utilizing AI in mobile apps
The benefits of using AI for bettering customer experience is uncontested. For marketing transformation, businesses have started using AI for developing intuitive mobile apps using technologies like natural language processing, natural language generation, speech recognition technology, chatbots, and biometrics. Employees will enjoy additional intelligence and capabilities as a result of AI-powered enterprise mobility applications, which will excite them, make them wiser, and increase their productivity. AI doesn’t just help with automation of processes and with predictive, preventative analysis but also with serving customers in a way they want to be served.
2. An onset of IoT mobile apps
The time when IoT was used for displaying products and sharing information is sliding by. The use cases of mobile apps in the IoT domain is constantly expanding.
Enterprises are using IoT mobile apps to operate smart equipment in their offices and making the supply chains efficient, transparent. While still a new entrant in the enterprise sector, IoT mobile apps are finding ways to strengthen their position in the business world.
3. Making informed decisions via real-time analytics
In the current business world, access to real-time analytics can give you a strong competitive advantage. Mobile applications are a great way for businesses to collect users’ data and engage with them through marketing transformation messages designed around the analytics based on their app journey.
You can use real-time analytics to know how your teams are performing, analyze their productivity, and get a first-hand view into the problems they are facing in performing a task and how it’s impacting the overall business value.
4. Greater portability
Portability in an enterprise ecosystem enables employees to work as per their convenience. While it shows less impact in the short term, in the long run, it plays a huge role in how productive a team is.
By giving employees the space to work as per the time and location of their choice, you give them the space to boost their creativity and productivity. One of the results of using software that enabled our employees to work according to their terms and conveniences for us was greater business expansion ideas and an increase in overall productivity of the workforce.
Tips to consider when making mobile apps a part of the digital transformation strategy
If at this stage, you are convinced that a mobile application is a key part of digital transformation framework, here are some tips that can help your strategies for increasing the ROI on your enterprise app –
Adopt mobile-first approach – the key factor that separates enterprise apps that are winning is how they don’t treat apps as the extension of their websites. Their software development process is strictly mobile-only. This in turn shapes their entire design, mobile app development, and testing processes.
Identifying the scope of mobility – the next tip that digital transformation consulting firms would give you is analyzing the operations and workflows for understanding which teams, departments, or functions would benefit from mobility the most. You should not start reinventing a process which works okay, you should look for areas which can be streamlined, automated, or valued through mobility.
Outsourcing digital transformation efforts – when we were preparing An Entrepreneur’s Guide on Outsourcing Digital Transformation article, we looked into several benefits of outsourcing digitalization to a digital transformation strategy consulting agency. But the prime benefit revolved around saving businesses’ efforts and time which goes into solving challenges like – absence of digital skillset, limitations of the agile transformation process, or the inability to let go of the legacy systems.
In the short term, developing and implementing a digital transformation strategy would be very costly, time-consuming, intricate, and in some circumstances ineffective.
Despite the fact that the number of users, whether employees or consumers, is in the thousands, you must select the most appropriate model for your specialty, sector, and business plan. Every benefit of including mobile apps into your digital enterprise transformation, but the cost of implementation should be reviewed briefly before beginning to plan.