Why Does Your Business Need A Mobile Application for Growth

Dileep Gupta November 19, 2021
Why Does Your Business Need A Mobile Application for Growth

In this age of mobility, it is not only difficult but also impossible to live without our smartphones. The reason behind this dependability is the mobile apps that have made human life so simple. These apps are changing the very way we live our everyday lives. And in order to get things done, we need lots of mobile applications.

This has resulted in pressuring mobile app development companies to build more useful mobile applications for enterprises and startups. It is imperative to have a mobile app for a successful business. Below we have provided a few data statistics that tell about the increasing use of mobile apps and revenue generated.

  • The market demand for enterprise application development shall outpace the need for the organizations to develop apps.

  • According to Crunchbase data, 26% of total global funding dollars in 2020 went to businesses that incorporated a mobile solution.

  • As per Statista, mobile apps are projected to generate more than USD 935 billion in revenues by 2023 through paid downloads and in-app advertising.

  • According to a report by MindSea, Gen Z spends 71% of their digital media time using smartphone apps.

Worldwide Mobile App Revenue

The numbers are huge and will keep getting bigger and bigger. This only shows how beneficial having a mobile app, be it iOS or Android for your business will be in the future. There are numerous advantages of mobile apps for industries, be it small or large.

These app development services are utilized for the promotion of services that the industry provides, therefore, the app must have an innovative approach for targeting potential customers at the earliest. Increased revenue, the growth of industry, and brand awareness are some advantages of having a mobile app. All of these added to the other key everyday advantages make the importance of mobile apps not just for businesses but also make them a necessary part of the modern-day lifestyle.

Why Does Your Business Needs a Mobile App?

Ever since mobile apps have become a lifestyle necessity, the apps are constantly improving in ways to provide the most out of them. Every mobile app development company that develops apps for industries is bringing changes that benefit the users as well as the business. However, there are already many benefits of having a mobile app for your business:

Deliverance of Powerful Messages

Powerful messages are delivered to the customers at the best possible rate so that the business organization saves money. These messages are effectively delivered for the conversion of the visitors into potential customers. An irresistible offer, when notified with the push notifications message of the mobile app, is an effective way for business promotion.

Mobile apps are supremely beneficial in fulfilling user expectations. Customers are usually happy when they discover an app that is easy to connect and offers customers the necessary tools for easy use of the apps.

Retaining Loyal Customers 

Avg. daily spent in the years

Another useful benefit of having a mobile app for your business is that it offers a hassle-free experience on the customer support request. Businesses can retain their customers with the help of attractive offers such as discount coupons, vouchers, etc. Uber’s business model allows it to offer discounts to mobile app users and so far has been proved to be the best strategy.

Sales and Business Growth

The industries are usually focused on the exploration of newer avenues in the marketplace for the implementation of mobile application development strategies for their campaigns. With the increasing number of mobile users, there must be an increase in sales while satisfying the user requirements. The mobile apps are very effective in ensuring progress levels within a short span of time.

Valuable Consumer Insight

A mobile app gives companies the unique opportunity to really understand their customers. More specifically, an app provides an efficient way for businesses to collect, analyze and leverage customer data. By capturing information such as customer preferences and behavior, apps offer the potential to influence marketing strategy with invaluable consumer insights. Understanding user motives, the most popular features or pathways, and who your users are can help you make the right strategic decisions to focus your marketing efforts in the right place. Therefore, with apps, businesses have the ability to use data-driven marketing tactics to offer consumers a highly personalized experience.

Helping Small Businesses in the Industry

Mobile apps for small businesses can be a godsend keeping in mind the fact that using apps as a tool for growth is extremely cheap. Most businesses are skeptical because they don’t know how much it costs to make an app and eventually assume it costs a lot. However, that’s not the case. Once it is developed, a mobile app for business is the best tool for growth.

Competitive Advantage to Businesses

There are still many companies within an industry that don’t use their mobile app’s full potential and there are some companies that don’t even have a mobile app yet. This certainly plays the benefit card for businesses that are working hard with their mobile apps for business. Although the competition is still quite low in this area, it is a big advantage.

Analytics for Business Strategies

With the help of mobile apps, businesses can track important analytics such as the number of visitors, users’ most viewed product, time spent on each section of the app, and a lot more. Analytics are crucial for marketing and advertising as it makes sure that the targeted audience is right.

Creates Brand Awareness

Mobile apps are a one-stop point for getting all the relevant information related to the brand as well as showcasing the products and the services. Newer products and services are showcased on the apps and promoted via ads. The mobile app for business growth will make use of this tactic to increase the sales of the product while keeping the promotion cost lower.

Audience Building

With the increase in mobile app usage, industries are taking the benefits of mobile application development to increase their customer base. Interaction with users becomes easier with the help of mobile apps. Audience building is one of the most important benefits of mobile apps for small businesses in the industry. Since they are just starting, gathering customers through a mobile app for business growth is a great strategy.

Generate Revenue

Mobile apps can be easily monetized, offering businesses extra revenue opportunities. In-app advertising, in-app purchases, freemium, and paid apps are some of the most common app monetization tactics. Users are typically willing to pay for an app if they appreciate it and believe it provides them value. As a result, you can add a new revenue stream to your business strategy by offering your products or services, or through advertising in your app.

Push Notifications

Push notifications enable a company to deliver a message or a notification to a mobile device at any time and from any location. This allows a company to keep customers informed about new products, special offers, and other information.

When it comes to mobile, the power of push notifications is undeniable. Pushwoosh revealed that push notifications deliver as high as a 70% opt-in rate on average. When compared with email marketing’s 5%, the difference is clear.

Personalization

The reason why people are so fond of apps is that they help users feel unique. When you visit a website, you are always a visitor. Apps that are well-designed help you feel at ease. Personalization is what causes the variation in emotional feedback. A great deal of study in the field confirms this.

Social Networking

Another name for promoting your company and involving clients from all around the world is social media. Create a one-of-a-kind marketing strategy so that customers can see your brand and items when conversing with friends or browsing through the timeline and tales on social media. This will pique their interest in logging into your app and learning more about the fantastic services and goods you offer. You can also build a social media page or profile with your brand’s or app’s name and all of the features you want, such as comment boxes, messaging, and like and share choices, to encourage customers to share your brand with others.

Also Read: How to Design a Social Media app?

Ease of Payment

Industries like eCommerce, travel, etc. often require online payment for their products and services. Secure payments are one of the reasons why businesses need a mobile app. Apps can be developed with secure payment options gaining the trust of customers who find it hard to trust websites for making payment. Secure payment option is the most profitable benefit of mobile apps for small businesses and enterprises.

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Industries that Benefited from Mobile Apps

According to research, industries are putting most of their investment in going mobile, the reason is quite obvious. If you are thinking why your business needs a mobile app then you should know that with mobile apps many industries have seen growth and an increase in profits. This has led to the growth of app development services. Here are some of the industries that used their mobile apps for business and got amazing results:

Healthcare Industry

The healthcare industry has been using mobile apps for a long time now and the impact of apps on the healthcare industry is huge. Apart from quick checkups and storing patient information in one tap of the screen, there are many other ways apps are benefiting this industry. Virtual assistance of doctors, identifying the disease through images and much more has been made possible because of mobile apps.

Travel Industry

The travel industry is using apps to get more customers and provide better services to them. The travel apps are revolutionizing the travel industry by giving special services to customers, allowing apps to check in and check out without ease, getting combined bookings done, and much more. All this is changing the face of traveling and apps are becoming the best travel companies for travelers.

Restaurant Industry

Restaurants are one of the most successful industries of all time and with the help of mobile apps, they have been able to excel at their services. Restaurants need well-executed mobile apps to allow customers to reserve seats, place orders and find good places to eat, and do anything else that enhances user satisfaction. The apps are even used to showcase restaurants based on the review given by previous customers. And the biggest benefit of mobile apps for the restaurant industry is that they gather a massive audience through apps which increases profits.

Taking an example of KFC, we at Appinventiv offered high personalization in the app for customers to view their order history and easily make payment through different gateways. We also integrated advanced analytics for the brand to view the app’s performance. We also developed a comprehensive and customized product management system.

Entertainment Industry

The entertainment industry is no longer limited to a TV screen but has rapidly shifted to mobile phones and tabs. The reason for this rapid shift is an increase in mobile users. Mobile apps let viewers view any type of show, at any time of the day and at any place. From live streaming to news updates, everything is available on apps. They say mobile is the new TV and it has become possible only through apps.

All these examples show the benefits of mobile apps for business. However, these are not the only industries that benefited from their mobile apps. There are others such as social networks, e-scooter, etc. that have gone mobile and are seeing an immediate increase in their business revenue. Some restaurant businesses like DoorDash have a business model that’s completely based on mobile apps.

How to Get Started with Mobile App Development?

The desire to- how to get an app for your business becomes easier by employing an app development company. The chosen mobile app development company will first evaluate your business requirements while working closely with your team. This is done to understand what the client is looking for in the app, in the best way possible.

The mobile apps that are developed by your chosen team must also have an attractive look. Multiple programs can be integrated easily with the affordable rates offered by the app-developed services. Before developing an app, one must be absolutely clear on the purpose that it has to serve.

However, most of the time the cost of the app becomes an issue. Majority of small businesses are unable to find how much it costs to make an app and that prevents them from getting mobile apps for small businesses. Here we bring top factors that help with mobile app development.

Market Research

Before starting your application journey it is generally a good idea to conduct some market research. It will assist you in determining your exact requirements. Examine what your rivals are doing and what their strengths and shortcomings are. Examine the feedback you’ve received from customers and try to figure out what your target market expects from you. If you conduct rigorous market research, you can avoid making the same mistakes.

For example, Appinventiv developed an eScooter app, ‘Moo’ which bagged entrepreneur series A funding. The project needed a lot of research and brainstorming to connect a mobile application with a barcoded eScooter. 

Our team integrated the app with the eScooter, in a way that it enabled quick payment for rides taken by users. 

Choosing the Right Platform

In the process of app development, choosing the right platform is critical. Consider the UIs you’d like to make clear in your app when you choose between Android and iOS. It will have an impact on an application’s adaptability. You’ll need to figure out which platform will allow you to have the most impact while providing you with flexibility and security.

Focus on Marketing Strategy

It’s critical to reach out to your prospects on time when everything is at your fingertips. It’s critical to make a lot of noise about your debut if you want to get a lot of people interested. You should be aware of the best moment to promote your application. You should begin creating noise at least two to three weeks before the launch. However, make sure you have a solid plan in place on how to proceed. You can engage a digital marketing firm to generate buzz for you because they are familiar with the industry and trends.

Choose the Right App Development Company

To have a proper meeting, it is a usual practice to choose an app development company near the business location. Other options for finding and hiring the best app developers include using the internet to fulfill their basic requirements and striking a perfect match for their company.

If you want to increase your customer base and are interested in having a mobile app developed for your organization, then you should get in touch with an experienced company like Appinventiv, which has been helping businesses of different industries with various app solutions. 

User Security and Privacy Policy

If you’re gathering sensitive information from a user, be sure you’ve got a security system in place. If your app is used to make a financial transaction, security is also essential. However, you’ll need to create a privacy policy that outlines what data you’ll gather and how you’ll use it. One of the most important aspects of your application’s development that must be addressed early on is security. Your users’ data is a valuable asset, and you must guarantee them that it will not be misused and that a capable system will be put in place to store and protect it.

Conclusion

In today’s world, there are several items that make our daily lives simpler and easier. One of them is the invention of smartphones and mobile apps. If you want to expand your business and have a long-term consumer involvement, then developing a quick mobile app is a good idea. However, establishing a solid mobile app isn’t as simple as it appears, and you’ll need to work with a skilled mobile app development company like Appinventiv. In the long run, the simple, fast, and smooth mobile app with your brand name and items will undoubtedly provide you with the wings of success.

Dileep Gupta
THE AUTHOR
Dileep Gupta
DIRECTOR & CO-FOUNDER
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