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Unhooking the Drama: Meditation App Statistics to Know in 2020

By Peeyush Singh
February 28, 2020 8. min read
Last update on: July 15, 2020

 “It’s Friday.”

Whenever we hear these words, we feel happy, excited, and content

While some of us plan to go out with their friends, dine out in their favorite restaurant, and make special moments with our families, others find it the right time to watch Netflix, read a book, meditate and find their chi.

This is the effect of today’s stress-packed life. 😞

We are so busy competing with each other and striving to achieve the next milestone that we often overlook the need for peace, calmness, and satisfaction. We keep ‘live the life’ emotion confined to the weekend, whilst suffering from stress, anxiety and other such negative feelings all the time. 

However, the trend is changing slowly and gradually. 

With the rise of use of apps in healthcare and wellness industry, people are also noticing their use for practising meditation and enjoying peace. They are embracing the idea of using meditation apps for reaching the ultimate level of relaxation and experience happiness; resulting in thriving meditation app market. 

A clear evidence of which is the following set of meditation app statistics.

22 Meditation App Market Statistics Worth Knowing

1.  The number of searches for yoga and meditation apps have increased by 65% y-o-y.

People have begun to realize that they need not sell their ferrari, become a monk, and live on Himalayas to live a de-stressed life. They can experience the calmness and peace within while spending a few minutes on a meditation application. 

This has not only increased the number of talks in the academic and media world, but has also shown a difference in the number of online searches related to yoga and meditation apps. 

As per the recent Google data, the number of searches around yoga and meditation apps, like ‘yoga for beginners app’ and ‘mindfulness apps’ have increased by 65% YoY.

2.  52 million users downloaded Top 10 meditation apps in the year 2019.

From curbing anxiety to lowering down stress, improving concentration power and enhancing energy, users are using the meditation mobile applications for numerous reasons. A result of which is that 52 millions of meditation mobile app downloads were recorded last year.

3.  More than 2,500 meditation mobile applications have been launched since 2015.

With users soaring the mental health app usage to pursue tranquility, it is also leaving an impact on the number of apps entering the market. It has been discovered that around 2,500 apps are present in this market between 2015 and till date.

4.  The top 10 meditation mobile applications generated a revenue of $195 million last year.

In 2019, as per Sensor Tower’s latest report, the top meditation apps received $195 million of revenue. This value was observed to be a 52% increase to the one noted in the year 2018.

top 10 meditation app revenue stats

5.  The mindfulness meditation application market is anticipated to be valued USD 4,377.95 millions by the year 2027.

With the rise of popularity of mental health apps, the market revenue is also noted to accelerate from USD 189.64 million in the year 2018 to USD 4,377.95 million by the year 2027, with a CAGR of 41.3%.

meditation app market growth

This has not only indicated that users are loving the idea of using smartphones for lowering down their anxiety, but is also encouraging Entrepreneurs to connect with a trustworthy wellness app development company to enter the space and get a bigger slice of the share.

6.  North America is the leading market for mindfulness meditation apps.

With a majority of Americans practising meditation on a regular basis to relax and unwind, North America is continuing to be the prime center for the meditation app market

North America- prime market  for meditation app

So, considering the citizens of North America while creating user personas for your meditation application will be a profitable deal.

7.  The number of USA meditating users has risen by 3 times since 2012.

One of the intriguing meditation app statistics to consider in 2020 is that the number of users who have meditated at least once has increased by 3x between 2012-present.

8.  The US meditation market is anticipated to be valued $2.08 billion by the year 2022.

While spending more time is one thing, American users are found to be spending heavily on these applications, which earn money by subscription and other such monetization strategies. In fact, it has been found that the US self-care market will be worth $2.08 billion by 2022.

US meditation app market

This is a clear indication that if you wish to earn a heavy market revenue share, targeting this region would be a profitable deal. 

Read More: A Quick Guide to Mood Tracking App Development for Entrepreneurs

9.  iOS is preferred over Android in the self-care meditation app market.

The battle of Android vs iOS has remained prevalent in the world of meditation mindfulness too. It has been found that though the number of apps designed on both platforms are increasing, iOS is leading the game.

10.  Android is forecasted to drive a revenue of USD 74 million in the meditation app market.

Though iOS is preferred over Android to enter into the meditation app space, the latter is driving more downloads and revenue. It has been found that USD 74 million will be generated by the Android meditation applications, more likely because of advertisement and other such monetization strategies. 

11.  53% of US senior citizens meditate at least once a week.

One of the meditation app facts and statistics worth considering in the US region is that though everyone is practising meditation weekly, people of 65 years and above are devoting more time.

meditation app age demographics

12.  No. of children meditating has surged by 800% in the past 8 years.

It’s true that the senior generation is meditating every once a week, but it should be  taken into account that the number of children getting into this direction is also increasing. The ratio has improved by 800 times since 2012. Something that is basically due to an unclarity and instability of their future, and round-the-clock stressful schedule.

13.  Women are meditating regularly, in comparison to men.

Another stat to consider while focusing on the demographics of meditation app users is that 16% of females perform meditation. Whereas, only 12% of males are doing so. 

14.  Users are showering love on apps with features like audio and video playback, ability to track progress, and personalized content.

Apart from the functionality to experience calm and relaxed in the midst of chaos, users are focusing on various other features while deciding which meditation app to choose. This includes an option to keep a track of their progress, experiment with different practices, enjoy audio and video playback, and more.

So, considering these features while planning to build or taking an estimate of the cost of developing a Headspace-like app is also imperative to relish higher benefits of the meditation app market.

15.  VR-based meditation mindfulness market is forecasted to be of USD 3.9 billion worth by 2023. 

Various technologies are proving to be a catalyst towards revolutionizing the future of mindfulness apps. One such technology is Virtual Reality. 

The technology is enabling users to visit different destinations and environments virtually and improve their mental health. An outcome of which is that the VR-powered meditation market is anticipated to expand to USD 3.9 billion by the year 2023.

16.  Headspace and Calm are the rulers of the meditation mindfulness app market.

As per Sensor Tower’s 2019 report on the top meditation apps globally based on the downloads and revenue generation, Calm and Headspace are the unrivalled platforms. 

This has further brought into notice that developing an app like Calm or Headspace is ideal to make your presence in the mindfulness meditation application market.

17.  The Headspace application is used in around 190 countries.

Headspace, the meditation app that has recently raised a funding of $93M, is recorded to be embraced by smartphone users in nearly 190 countries.

18.  US users invest 63% of their total time spent on meditation apps on InsightTimer.

Another meditation app statistics one should know is that though various apps like Headspace are a part of users’ daily activities, they’re found to spend a majority of their meditating time on InsightTimer.

average meditation duration on various meditation apps

A probable reason behind which is that InsightTimer is quite cheaper and brings users closer to an active community of people like them.

19.  Smartphone users are preferring varied monthly subscription plans depending on timings.

Unlike offline meditation courses and classes, apps let users pick the time duration as per their convenience. This has not just led to the rise in meditation apps market popularity, but has also brought a difference in the data recorded in terms of the price they are ready to pay per the time. 

subscription plan based on meditation duration

20.  People are showing willingness to spend money on subscription of Calm and Headspace apps for different purposes.

From $5.04 to $18.39, users are ready to pay different amounts as monthly subscription rate for relishing different benefits, such as building relationships, de-stressing themselves, and enhancing athletic performance.

subscription plan based on meditation goal

21.  Users are eager to pay different subscription charges of Headspace and Calm app as per meditation frequency.

A variation is observed in data in terms of the frequency in which users meditate using these applications. It has been found that users are more likely to go with the application that lets them practice meditation for more than one time daily under the same subscription plan.

subscription plan based on meditation frequency

22.  Calm’s annual market potential in California from private senior homes will be $23.4 M.

Since senior users (especially those retired) are spending more time on meditation mobile applications, Calm is found to introduce new services as per their needs and expectations. A result of which is that Calm’s annual markets in California and USA solely from private senior homes are expected to be around $23.4 million and $158.8 million, respectively.

Calm's private senior home market size

Seeing these meditation app statistics, it is quite evident that the mindfulness app market is exploding like never before. Various new brands are investing in this domain, wherein many meditation mindfulness industry trends and technologies are taken into account for driving higher competitive advantages. This is making both business enthusiasts and users excited to know what will be unfolded in the future.

Now, while we will uncover meditation trends for 2020 and beyond some time in the future, let’s wrap up this article taking a glance of all the statistics at once.

Meditation App Statistics infographic

Peeyush Singh
Peeyush Singh
Chief Operating Officer
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