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Unhooking the Drama: Meditation App Statistics to Know in 2021

By Peeyush Singh
February 28, 2020 8. min read
Last update on: July 28, 2021

Let’s Meditate!!!

Each and everyone tells themself almost everyday. But do you know exactly how many people really follow that???

Okay, let me take you through with some stats which can blow your mind. 

Do you know that more than 3 million people are using meditation apps globally?

Also with the rising popularity of meditation, the number of meditation apps are globally increasing, and the app count has crossed the mark of 2500.

In this article I will provide you with all the interesting and mind blowing facts and stats related to meditation and meditation apps.

With the rising use of apps in the healthcare and wellness industry, people are also noticing its use for practicing meditation and enjoying peace. They are embracing the idea of using health apps to attain positivity and a healthy lifestyle. Same ways meditation apps are used to obtain the ultimate level of relaxation and experience happiness; thus resulting in a thriving meditation app market. 

A clear evidence of which is the following set of meditation app statistics.

28 Meditation App Market Statistics Worth Knowing

1. The number of searches for yoga and meditation apps have increased by 65% y-o-y.

People have begun to realize that they need not sell their Ferrari, become a monk, and live on the Himalayas to live a de-stressed life. They can experience the calmness and peace within while spending a few minutes on a meditation application.

This has not only increased the number of talks in the academic and media world, but has also shown a difference in the number of online searches related to yoga and meditation apps. 

As per the recent Google data, the number of searches around yoga and meditation apps, like ‘yoga for beginners app’ and ‘mindfulness apps’ have increased by 65% YoY.

2.  52 million users downloaded Top 10 meditation apps in the year 2019.

From curbing anxiety to lowering stress, improving concentration power and enhancing energy, users are using the meditation mobile applications for numerous reasons. A result of which, according to mental health apps statistics is that 52 millions of meditation mobile app downloads were recorded last year.

3. Revenue in the meditation apps segment is projected to reach US $5,008.93m in 2021.

With the rise of meditation apps, revenue is expected to show an annual growth rate (CAGR 2021-2025) of 18.61%, resulting in a projected market volume of US $9,914.80m by 2025. The average revenue per user (ARPU) is expected to reach US $41.94.

4. More than 2,500 meditation mobile applications have been launched since 2015.

With users soaring the mental health app usage to pursue tranquility, it is also leaving an impact on the number of apps entering the market. It has been discovered that around 2,500 apps are present in this market between 2015 and till date.

5. The top 10 meditation mobile applications generated a revenue of $195 million.

As per Sensor Tower’s latest report, the top meditation apps received $195 million of revenue. This value was observed to be a 52% increase to the one noted in the year 2018.

top 10 meditation app revenue stats

6. The mindfulness meditation application market is anticipated to be valued at USD 4,377.95 millions by the year 2027.

With the rise of popularity of mental health apps, the mindfulness facts and statistics for market revenue is noted to accelerate from USD 189.64 million in the year 2018 to USD 4,377.95 million by the year 2027, with a CAGR of 41.3%.

meditation app market growth

This has not only indicated that users are loving the idea of using smartphones for lowering down their anxiety, but is also encouraging Entrepreneurs to connect with a trustworthy wellness app development company to enter the space and get a bigger slice of the share.

7. According to mindfulness facts and statistics, North America is the leading market for its meditation apps.

With a majority of Americans practising meditation on a regular basis to relax and unwind, North America is continuing to be the prime center for the meditation app market

North America- prime market  for meditation app

So, considering the citizens of North America while creating user personas for your meditation application will be a profitable deal.

8. The number of USA meditating users has risen by 3 times since 2012.

One of the intriguing meditation app statistics to consider in 2021 is that the number of users who have meditated at least once has increased by 3x between 2012-present.

9. The US meditation market is anticipated to be valued $2.08 billion by the year 2022.

Meditation Market Growth in the US

While spending more time is one thing, American users are found to be spending heavily on these applications, which earn money by subscription and other such monetization strategies. In fact, it has been found that the US self-care market will be worth $2.08 billion by 2022.

10. The meditation industry is valued at $1.2 billion in the U.S.

According to meditation industry statistics, the valued industry comprises meditation studios, websites, books, DVDs, online courses, apps, and supplies.

US meditation app market

This is a clear indication that if you wish to earn a heavy market revenue share, targeting this region would be a profitable deal. 

11. iOS is preferred over Android in the self-care meditation app market.

The battle of Android vs iOS has remained prevalent in the world of meditation mindfulness too. It has been found that though the number of apps designed on both platforms are increasing, iOS is leading the game.

12. Android is forecasted to drive a revenue of USD 74 million in the meditation app market.

Though iOS is preferred over Android to enter into the meditation app space, the latter is driving more downloads and revenue. It has been found that USD 74 million will be generated by the Android meditation applications, more likely because of advertisement and other such monetization strategies. 

13. 53% of US senior citizens meditate at least once a week.

One of the meditation app facts and statistics worth considering in the US region is that though everyone is practising meditation weekly, people of 65 years and above are devoting more time.

meditation app age demographics

14. No. of children meditating has surged by 800% in the past 8 years.

It’s true that the senior generation is meditating every once a week, but it should be  taken into account that the number of children getting into this direction is also increasing. The ratio has improved by 800 times since 2012. Something that is basically due to an unclarity and instability of their future, and round-the-clock stressful schedule.

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15. Women are meditating regularly, in comparison to men.

Another stat to consider while focusing on the demographics of meditation app users is that 16% of females perform meditation. Whereas, only 12% of males are doing so. 

16. Users are showering love on apps with features like audio and video playback, ability to track progress, and personalized content.

Apart from the functionality to experience calm and relaxed in the midst of chaos, users are focusing on various other features while deciding which meditation app to choose. This includes an option to keep a track of their progress, experiment with different practices, enjoy audio and video playback, and more.

So, considering these features while planning to build or taking an estimate of the cost of developing a Headspace-like app is also imperative to relish higher benefits of the meditation app market.

17. VR-based meditation mindfulness market is forecasted to be of USD 3.9 billion worth by 2023. 

Various technologies are proving to be a catalyst towards revolutionizing the future of mindfulness apps. One such technology is Virtual Reality. 

The technology is enabling users to visit different destinations and environments virtually and improve their mental health. An outcome of mental health apps statistics is that the VR-powered meditation market is anticipated to expand to USD 3.9 billion by the year 2023.

18. Headspace and Calm are the rulers of the meditation mindfulness app market.

As per Sensor Tower’s report on the top meditation apps globally based on the downloads and revenue generation, Calm and Headspace are the unrivalled platforms. 

This has further brought into notice that developing an app like Calm or Headspace is ideal to make your presence in the mindfulness meditation application market.

19. The Headspace application is used in around 190 countries.

To consider meditation health app benefits statistics, Headspace, the meditation app that has recently raised a funding of $93M, is recorded to be embraced by smartphone users in nearly 190 countries.

20. US users invest 63% of their total time spent on meditation apps on InsightTimer.

Another meditation app statistics 2021 one should know is that though various apps like Headspace are a part of users’ daily activities, they’re found to spend a majority of their meditating time on InsightTimer.

average meditation duration on various meditation apps

A probable reason behind this is that InsightTimer is quite cheaper and brings users closer to an active community of people like them.

21. Smartphone users are preferring varied monthly subscription plans depending on timings.

Unlike offline meditation courses and classes, apps let users pick the time duration as per their convenience. This has not just led to the rise in meditation apps market popularity, but has also brought a difference in the data recorded in terms of the price they are ready to pay per the time. 

subscription plan based on meditation duration

22. People are showing willingness to spend money on subscriptions for Calm and Headspace apps for different purposes.

For Headspace and calm app statistics, from $5.04 to $18.39, users are ready to pay different amounts as monthly subscription rate for relishing different benefits, such as building relationships, de-stressing themselves, and enhancing athletic performance. 

subscription plan based on meditation goal

23. Users are eager to pay different subscription charges of Headspace and Calm app as per meditation frequency.

A variation is observed in data in terms of the frequency in which users meditate using these applications. It has been found that users are more likely to go with the application that lets them practice meditation for more than one time daily under the same subscription plan.

subscription plan based on meditation frequency

24. Calm’s annual market potential in California from private senior homes will be $23.4 M.

Since senior users (especially those retired) are spending more time on meditation mobile applications, Calm is found to introduce new services as per their needs and expectations. A result of which is that Calm’s annual markets in California and USA solely from private senior homes are expected to be around $23.4 million and $158.8 million, respectively.

25. The national center for complementary and integrative health states numerous benefits of meditation on health.

The NCCIH states that, people who suffer from cancer symptoms and treatment side effects, mind-body therapies such as meditation, helps to relieve anxiety, stress, fatigue, and general mood and sleep disturbances of patients and improves their quality of life.

26. Meditation reduces the risk of being hospitalized for coronary disease by 87%.

Meditation studies say that those individuals who meditate are less likely to suffer from heart disease. Meditation is a relaxation technique that relieves stress and diseases related to stress.

27. Meditation relieves insomnia symptoms 75% of the time.

According to some reports for meditation facts and statistics, 100% of insomnia patients reported improved sleep in their routine and 91% either eliminated or reduced sleeping medication use.

28. Meditation app market size is expected to gain market growth by 2027

Meditation market is expected to gain growth by 2027. Data Bridge Market Research analyses the market to account for USD 9.0 billion by 2027 growing at a CAGR of 10.40% in the above-mentioned forecast period.

Calm's private senior home market size

Seeing these meditation app statistics, it is quite evident that the mindfulness app market is exploding like never before. Various new brands are investing in this domain, wherein many meditation mindfulness industry trends and technologies are taken into account for driving higher competitive advantages. This is making both business enthusiasts and users excited to know what will unfold in the future.

Now, while we will uncover current meditation app trends for 2021 and beyond in the future, let’s wrap up this article by taking a glance at all the statistics at once.

Meditation App Statistics to Know in 2021

Frequently Asked Questions

Q. How many users does calm have?

Calm has over 4+ million users and over 100 + downloads.

Q. How many meditation apps are there?

There are more than 2,500 meditation apps.

Q. What is a good Mindfulness App?

According to the most loved and used apps, here are some good apps.

Headspace

Insight Timer

Aura

Smiling Mind

MyLife

 

 

Peeyush Singh
Peeyush Singh
DIRECTOR & CO-FOUNDER
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