For conscious beauty lovers across the Indian sub-continent, The Body Shop India (Quest Retail Pvt Ltd) is the local face of the legendary British brand. More than 2 million shoppers engage with its ethically sourced skin-care, hair-care, and cosmetics through 200-plus stores, a fast-growing website, and newly launched mobile apps.
Beauty/eCommerce
Mobile App Development Website Development, Data Engineering
For a purpose-driven brand like The Body Shop, every click, swipe, and reward point shapes loyalty. Yet its digital backbone had become a maze of siloed storefront code, manual CSV uploads, and disconnected loyalty and voucher systems. Campaign teams waited days to push a simple promotion; shoppers endured sluggish page loads that tanked Core Web Vitals; and without mobile apps, the brand missed India’s 900-million-strong smartphone audience.
Leadership knew the fix required more than a facelift—it demanded a headless, server-rendered foundation, native apps that mirrored in-store perks, and real-time automation so inventory, rewards, and coupons stayed perfectly in sync. They partnered with Appinventiv to turn that vision into an enterprise-scale reality.
10 Million New Users: Onboarded across web and apps in the first 12 months
₹498 Million Digital Revenue: Added during the same period post-launch
55% Faster Pages: Page loading time slashed to under 5 seconds
70% Fewer Manual Tasks: Promo uploads, voucher syncs, and stock updates now fully automated
The most pressing challenge was delivering a unified customer experience across platforms. The website operated in isolation, and the absence of mobile apps meant users encountered inconsistent features, rewards visibility, and transaction flows. Ensuring a consistent omnichannel journey required reimagining customer touchpoints from the ground up.
Critical marketing and fulfillment operations—such as uploading promotional coupons, syncing inventory, and reconciling loyalty rewards—relied on manual processes and spreadsheet uploads. These processes were not only error-prone but also delayed execution, limiting responsiveness to market trends and consumer behavior. Automating these workflows while maintaining business logic accuracy was non-negotiable.
Each third-party system [Easyrewards (loyalty), Vouchergram (vouchers), Vinculum (warehousing), Quicksilver (analytics)] operated independently with its own data formats, logic, and syncing rules. Integrating these disparate systems into a seamless backend without data loss or transactional conflicts was a major undertaking—especially considering the real-time nature of e-commerce.
The existing site’s client-side rendering architecture led to long page load times and poor SEO performance—impacting both organic discovery and paid campaign ROI. Re-architecting the web experience to achieve server-side rendering while retaining visual richness and modularity demanded careful orchestration.
As the project evolved, marketing and product teams introduced new requirements mid-sprint—ranging from loyalty logic updates to UX refinements. Managing these changes without derailing timelines or overextending engineering bandwidth required disciplined backlog management, flexible sprint structuring, and tight stakeholder coordination.
Our collaboration with The Body Shop set out to do more than just upgrade an e-commerce site—it aimed to replace fragmented digital workflows with a high-performance, omnichannel retail system built for growth. With multiple stakeholders, disconnected integrations, and rapidly evolving customer expectations, we needed to deliver a platform that could centralize operations while remaining flexible and future-ready.
We began with a deep discovery process—capturing user journeys across web, app, and store environments, aligning marketing, logistics, and technology teams around a single experience blueprint. Every flow, from coupon redemption to inventory visibility, was reimagined and hardwired into a unified backend.
The Body Shop needed more than just an online store. With millions of users and multiple systems running in silos, the stack had to be flexible and future-proof. We built it on a headless commerce base with Magento as the control panel. Node.js and MongoDB handled the flow of data, while Next.js gave the web platform the speed and SEO lift it was missing.
For mobile, we went native with Swift and Kotlin to make loyalty, rewards, and shopping flows feel as smooth as in-store. CI/CD pipelines and cloud monitoring kept everything reliable, while automation made scaling easier as demand grew.
