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How Appinventiv Helped Arts &
Leisure Escape Legacy Systems and
Scale Luxury Travel

About Arts & Leisure

Founded in 1993, Arts & Leisure is a luxury travel boutique that crafts one-of-a-kind experiences around food, wine, art, people, and culture. With deep-rooted global connections and a curation-first mindset, the brand specializes in tailoring immersive journeys based on individual interests. Operated in collaboration with branding partner Channel 13, Arts & Leisure needed a digital foundation that matched its reputation for bespoke excellence.

The Challenge: Unpacking Legacy Limitations
in a Luxury Travel Experience

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For a high-touch brand like Arts & Leisure, every itinerary, destination detail, and handpicked experience is part of the brand promise. Yet behind the scenes, their digital infrastructure lacked the sophistication to deliver this promise at scale. With no mobile apps, travelers had no access to real-time trip updates. Trip creation, traveler assignments, and itinerary distribution were entirely manual—dependent on emails, spreadsheets, and disconnected communication across teams.

The absence of platform-led automation was slowing the business down. Admins struggled with content consistency, travel agents faced friction assigning travelers, and customers lacked a premium digital touchpoint aligned with the brand’s high-end service.

What Arts & Leisure needed wasn’t just a front-facing app. They needed a headless system that empowered internal teams, connected the ecosystem, and extended their luxury travel experience onto mobile—seamlessly, intuitively, and instantly. That’s when they partnered with Appinventiv to architect a modern, role-based platform tailored to their workflow.

Transformative Outcomes of Arts & Leisure’s Partnership with Appinventiv

  • Trip creation and traveler assignment now fully digitized
  • Real-time itinerary visibility through iOS and Android apps
  • Headless backend enables content customization on the fly
  • Frictionless coordination between admin, agent, and traveler roles

We Transformed Arts & Leisure’s Trip Planning from Manual to Mobile

Custom journeys are now created, assigned, and accessed—end to end—through one seamless digital platform.

Our Process

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01

Discovery

  • Requirement Gathering
  • Client Discussions & Reference Benchmarking
  • BRD Creation for Web and Apps
  • Architecture Finalization
02

Design

  • UI/UX Design for iOS and Android Apps
  • Admin Web Panel Design
  • Client-Aligned Visual Direction
03

Development

  • Flutter App Development
  • Angular Admin Web Panel
  • Node.js API Development
  • Sprint-Based Execution via Jira
04

QA & Testing

  • Functional Testing
  • Third-Party Integration Testing
  • Regression and Device Compatibility Checks
05

Deployment

  • Staged Web and App Rollout
  • iOS and Android App Store Deployment
  • Cloud Hosting Setup and Launch

Project Challenges: Streamlining High-Touch Travel Workflows into a Scalable Digital System

Arts & Leisure’s transition to a digital-first experience required addressing several structural inefficiencies that were limiting both operational control and customer engagement.

  • Frequent Requirement Shifts During Development As the product evolved, the client frequently introduced changes to logic, flows, and user experiences. These shifts required constant scope alignment, clear documentation, and sprint-level replanning to ensure stability and velocity were not compromised.
  • Complex Multi-Persona Workflow Mapping Designing for three distinct users—admins, agents, and travelers—required developing role-specific flows that worked in isolation yet synchronized at the backend. Ensuring that each persona had the right visibility and access without introducing functional conflict demanded extensive mapping, testing, and interface calibration.
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Execution Strategy: Designing a Connected Travel Platform Built for Curated Experiences

Our collaboration with Arts & Leisure aimed to do more than replace their outdated system. The goal was to build a digitally connected, multi-role platform that could streamline trip planning, enable real-time itinerary access, and reflect the brand’s premium service standards. With no prior apps and a legacy manual process, the transformation required a clean-slate approach that combined user experience design with backend agility.

We began with a discovery phase focused on mapping admin, agent, and traveler journeys. This helped us align platform roles, system logic, and personalization layers across devices. Each experience from trip creation to traveler assignment was reimagined and hardcoded into a unified backend with role-based interfaces and real-time content delivery.

  • Experience Re-Architecture
  • Operational Intelligence
  • Strategic Rollout Approach

Experience Re-Architecture

  • Persona Mapping:
    Defined specific journeys for admin, agent, and traveler roles, ensuring seamless transitions across mobile and web touchpoints
  • Headless Content Framework:
    Enabled backend-controlled updates to trip itineraries and travel information without requiring app releases

Operational Intelligence

  • Workflow Automation:
    Converted manual planning and assignment into rule-based flows managed entirely through the admin panel
  • Real-Time Content Delivery:
    Allowed itinerary changes and updates to reflect instantly across all platforms, preserving flexibility in luxury travel coordination

Strategic Rollout Approach

  • Discovery Phase:
    Finalized BRD, referenced competitive systems, and scoped backend architecture
  • Sprint-Based Development:
    Iterated on core modules using Jira with incremental QA milestones
  • Testing & Validation:
    Verified workflows across devices and roles with integrated testing for platform consistency
  • Deployment:
    Rolled out iOS and Android apps alongside the admin panel, hosted via cloud infrastructure

Technology Backbone

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Angular

Frontend Web (Admin)

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Flutter

Mobile Apps (iOS and Android)

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Node.js

APIs & Middleware

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MongoDB

Database

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Redis

Caching

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AWS

Cloud Hosting

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CI/CD pipelines

DevOps

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Container Orchestration

DevOps

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Performance Monitoring

DevOps

This wasn’t just about digitizing trip details but about delivering a platform that mirrored the personalization and precision
of Arts & Leisure’s travel experiences, now powered by scalable, intelligent technology.

The Result: A Digitally Orchestrated Travel Experience, Designed for
Depth and Precision

This was not a cosmetic upgrade. It was a complete realignment of how Arts & Leisure delivers curated travel experiences in a digital-first world. What once depended on fragmented systems and manual workflows has evolved into a real-time, fully synchronized platform that connects admins, travel agents, and travelers within a unified ecosystem.

The transformation allowed the brand to move away from reactive coordination toward proactive experience management. Trips are now created, assigned, and updated through an automated backend, while travelers enjoy timely access to every itinerary detail through sleek, mobile-native apps.

The biggest shift? Travel coordination no longer happens in silos. It happens instantly, intelligently, and in sync with the brand’s legacy of high-touch personalization.

CapabilityTrip CreationTraveler AssignmentTraveler Access to ItinerariesContent ManagementCross-Persona CoordinationPlatform Scalability
BeforeHandled via offline tools and manual inputAgent-dependent, spreadsheet-based workflowsShared via emails or callsStatic and manually edited across touchpointsDisconnected between admins, agents, and travelersNot extensible beyond current processes
AfterCentralized through web-based admin panelRole-based automation through platform interfaceAccessible anytime via mobile appsHeadless backend with real-time updatesSynchronized, flow-based architectureBuilt with modular, microservice-friendly backend
Business ImpactReduced coordination time and human errorFaster onboarding and better agent efficiencyImproved customer experience and brand perceptionFlexible, scalable content controlReduced silos and improved operational agilityReady for future features, scaling, and integrations

Arts & Leisure now operates not just as a luxury travel curator but as a digitally enabled concierge for modern exploration.

Frequently Asked Questions

What is the cost to develop a travel bookings app like Arts & Leisure?

How long does it take to build a customized itineraries application?

What is the standard development process for a travel boutique app like Arts & Leisure?

How do I get started with Appinventiv to build an iOS itineraries application or similar travel platform?

How did Appinventiv solve Arts & Leisure’s challenge of disconnected trip workflows?