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Spotify Statistics 2019 – 2020: What’s the Future of the Media Streaming App By Numbers

By Peeyush Singh
September 12, 2019 2. min read
Last update on: October 1, 2020

Spotify has become an undisputed leader in the music streaming industry. 

The Sweden-born media service company has bridged the gap between listening to favorite songs and buying MP3 tracks online. It has enhanced the way people listen to music, across the globe. 

The popularity that Spotify has found for itself can be validated by the following 34 Spotify Statistics 2019 that we will be covering in this article.

Here, we will look into the Spotify statistics in different aspects to help you gain valuable insights about the company and its strategies to rule the music streaming world. 

Before that, let’s take a quick recap of the Spotify basics:

Spotify – The Utopia for Music Lovers

Spotify is an On-demand music streaming service that serves users with access to millions of songs, podcasts, and videos from artists across the globe. The company, founded by Daniel Ek and Martin Lorentzon, entered the market back in 2006. And since that day, it has proven to be the pole star of the industry – giving users with everything that adds melody to their life.

While various factors contributed to the growing popularity, including its target audience and business model, what became the core reason is the opportunity to access content for free.

The application, unlike various other players of On-demand media streaming industry, let users sign up using their email address or connect via Facebook to get access to content. This provides users an option to start listening to music online without making any commitment or paying monthly subscription fees.

What’s more, Spotify launched its lite version to make its presence in the developing countries. And now, it has introduced the Cosmic Playlists as one of Spotify app features which lets users enjoy the tone and theme of music as per their astrological signs.

With this covered, let’s dive into the spotify target market and look at the different Spotify statistics 2019-2020.TABLE OF CONTENT

  1. Statistics & Facts About Spotify
  2. Spotify App Statistics
  3. Spotify User Statistics
  4. Spotify Usage Statistics
  5. Spotify Playlist Statistics
  6. Spotify Market and Revenue Statistics
  7. Frequently Asked Questions about Spotify

Statistics & Facts About Spotify

1. Spotify’s total valuation is $29.5B.

The company made a total valuation of $29.5B in 2019, which is nearly 1.25x of the projection from its valuation in 2018. This significant growth is the reason behind the spike in demand for a reputed entertainment app development company who can help chart a journey similar to that of Spotify. 

2. The Sweden-based company raised a total amount of $2.8B.

This fundraising value has been received in around 24 rounds, with the latest one raised from a Secondary Market on January 8, 2018. 

3. It has acquired 17 organizations.

When focusing on Spotify vs other music streaming services, another fact that makes the former a leading one is that it has acquired 17 organizations so far. This included PReact, Sonalytics, Anchor, Parcast, and SoundBetter.

4. Spotify available on multiple platforms.

Besides Android and iOS platform, the company has applications available on Apple macOS computers and Microsoft Windows. The company also introduced the ‘Spotify Connect’ functionality to enable users to listen to music from a wider range of entertainment systems. 

5. The top competitors of Spotify are YouTube, Pandora, Apple Music, Amazon Prime Music, SoundCloud, and Google Play Music. 

Top Competitors of Spotify in Media Streaming Industry

Among these, it’s Apple Music that is proving to be the biggest rival of Spotify. Something that can be concluded from the recent revelation that Apple Music overtake Spotify in terms of paid US users.

Spotify App Statistics

6. Spotify app gained 20M+ installs for July, 2019.

The application became the most downloaded mobile app under Music category for July 2019 with 20M+ installs. This was a 35% increase from the value recorded in July 2018.

7. The total Spotify app install reported on Android platform is 500M.

In just a decade of its existence, Spotify app enjoyed 500M downloads.

8. It is operating in around 79 countries.

From Austria to Japan, Canada, Australia, and Egypt, Spotify has gone live in 79 countries and is planning to enter many more regions. This gives a clear indication that the music streaming application is on a mission to make its availability in every corner of the world.

9. Spotify Lite app is available in around 22 countries.

The lite version of the application that demands only 10MB to install and operate has gained popularity in nearly 22 nations, including India. 

10. 2.1M of users have installed Spotify Lite app.

By making its presence in 22 countries, the lite version of media streaming application reached to 2.1M new devices.

Spotify User Statistics

11. Spotify has 232M active users.

As recorded by June 2019, the number of Spotify monthly active users is around 232M. The audio streaming company is hoping to reach the range of 245M- 256M by the beginning of 2020.

No. of Spotify MAUs 2015-2019

12. Spotify has 108M premium subscribers.

Another Spotify user stats to watch out for is that the media streaming application has gained 108M premium subscribers along with 124M ad-supported app users. Whereas, they are planning to get a total of 117-127M premium users by the end of this year.

No. of Spotify Premium Subscribers Across the Globe

This gives a clear indication that Spotify business model of targeting both free and premium users individually is a success formula. So, every Entrepreneur wishing to enter the music streaming domain must consider it while discussing the idea with their team.

13. 55% users have registered on Spotify via their Facebook accounts.

By offering social media integration service, Spotify has cut down the hassle of creating a unique account and increased the chances of user acquisition. Something that can be concluded from the value shared above.

14. 47.7 of Spotify users are from the USA.

Another Spotify vs other media streaming applications statistics to consider is that the USA is the best market to target.

No. of Spotify Users in the USA Compared to Other Music Streaming Services

15. 2M Spotify users belong to India. 

When focusing on statistics around Spotify users by country, India is not lagging behind in the league of preaching Spotify. Around 2M of the users on this app are from India only. 

16. 29% of Spotify users are millennials.

It’s true that one-fourth quarter of Spotify user base are millennials, the app is ruling hearts of all. As depicted in the graph below, people from all walks of life are enjoying Spotify music streaming service.

Spotify User Statistics via Age Demographics

17. 56% of Spotify users are male.

It’s true that Spotify is a male-dominating platform, it is slowly and gradually gaining appreciation from female users also. This can be concluded from the following graph.

Spotify User Statistics via Gender Demographics

18. 45% of music listeners have migrated from Pandora to Spotify.

Though Pandora set the foundation of On-demand music streaming service, it is losing its users to Spotify. As per the cloud-based music streaming statistics for 2019, nearly 45% of Pandora users have switched to Spotify and are content with their decision.

Spotify Usage Statistics

19. 52% of users are listening to songs on Spotify from their smartphones.

Spotify, the music streaming services, is available on different platforms. But still, smartphones and tablets are the two platforms where Spotify is getting more love. 

Around 52% of Spotify users are accessing its services from smartphones, while 10% from their tablets.

20. A Premium subscriber consumes about 2.4MB per minute on Spotify.

To enjoy the best streaming quality, a premium user devour 2.4MB per minute, which counts to 115.2MB every hour. This subscription cost is much higher than what is demanded by Spotify’s competitor, Apple Music.

So, to ensure that people do not deviate towards Apple’s service, the application also brought the option to change the setting to normal streaming speed. And, this way, enjoy music streaming without making a hole in their pocket.

21. Spotify is being tuned by users 148 minutes every day.

On an average, users listen to songs on Spotify for 148 minutes every day on their cross-platform device. This is yet another Spotify usage statistics that shows that this On-demand entertainment application is enjoying higher user satisfaction level.

22. 10% of US adults tune to Spotify many times a week.

Just like other countries, USA audience is also listening to Spotify songs in different frequency, as shown in the graph below.

Frequency of using Spotify among adults in the United States

23. A user devotes time to 40 artists weekly.

On an average, a user listens to tracks from 40 different artists a week. This gives an impression that Spotify come up as a platform that offers higher discoverability option to artists and make them connect to a wider audience easily.

Spotify Playlist Statistics

24. There are more than 450 thousand podcast list on Spotify.

The Spotify podcast feature is also gaining a huge momentum in the marketplace. There are around 450 podcast lists available on the platform, while many more are hoping to be added soon.

This can be said from the fact that the application now empower users to share podcast on Snapchat and the recent news hinting that Spotify might broadcast Sports and News podcastshallenge for oth as well. Something that shows that Sports and News domain will also get revamped with the advent of podcast service.

25. Around 50M+ tracks and 3B+ playlists are available to users.

As per the latest statistics for spotify, the app offered more than 50M tracks and 3B playlists curated depending on different factors, such as theme, mood, age, and gender. These songs, that includes both the modern and ancient ones, have not just proven to be a challenge for others On-demand music service providers but also for radio.

26. Over 20,000 songs are added everyday on the platform.

Spotify offers users with a unique facility to upload tracks from their personal devices, in addition to listening to those already available. A ripple effect of this is that around 20,000 songs enter the Spotify platform on a daily basis.

27. 25 songs have been played billion times on this music streaming app.

From ‘Shape of You’ to ‘Closer, ‘Rockstar’, and ‘Havana’, around 25 songs have been ‘all-time’ pick of the Spotify users. 

28. 17% of playlists played on Spotify are personalized.

The type of playlists available on Spotify are broadly divided into three categories –

UGC, personalized, and curated playlists. Among these, 17% of playlists enjoyed by users are personalized.

Percentage of Different Types of Playlists Listened on Spotify

29. Nearly 20% of songs available on the app have never been played.

Interesting facts about Spotify has made it extremely easy for artists to spread their music and get the limelight, there are still various songs that go undiscovered. As per the Spotify statistics 2019, about 20% of available songs have never been tuned by anyone on the platform.

Spotify Market and Revenue Statistics

30. Spotify annual revenue generated is €1.51B.

As recorded in Q1 2019, Spotify made a revenue of €1.51B. This showcase a marginal increase from €1.5B value reported in Q4 2018 with a 33% increase y-o-y.

31. Around €1.66B is the Spotify quarterly generated revenue.

As of Q2 2019, Spotify has marked €1.66B  of quarter revenue, which is nearly 1.3x times more than the value recorded in Q2 2018.

Quarterly Generated Revenue by Spotify

32. Spotify generated €4.72B of revenue via premium segment, in comparison to €0.54B via ad-support functionality.

Another stat indicating the Spotify growth rate in terms of its business model is that it earns accelerating revenue from both premium and ad-supported service. Something that can be concluded from the following graph.

Spotify Revenue Generated Between 2015 and 2018 {Segment-wise}

33. Location-wise, USA is the country from where Spotify is earning a huge revenue.

Spotify, with its presence in 79 countries, is generating revenue from different locations. However, the one contributing the biggest share is the USA, followed by the UK.

34. 74.27 percent of Spotify generated revenue went into royal payments.

Another Spotify revenue statistics to watch out for is that the application gave 74.27% of revenue generated as royal payments to music rights holders and associated fees in 2018. This value is quite lower than the one recorded back in 2011, i.e, 97.7%.

Now, as you have gone through these Spotify Statistics 2019, it is likely that you find yourself convinced with the growing opportunities in the music streaming industry. And are hoping to enjoy a similar growth story.

Aren’t you? 

If so, do not take a back seat.

Look ahead to find the music streaming app development cost and enter the On-demand media industry with the guidance of the best Entertainment app experts.

Frequently Asked Questions about Spotify

Q. How many subscribers does Spotify have 2019?

As per the Spotify statistics 2019, Spotify have around 108 premium subscribers.

Q. How much money had Spotify made in 2018?

In 2018, Spotify earned nearly €1.495B. 

Q. Is Spotify the biggest streaming service?

Yes, it is the biggest streaming service of the time. And the whole credit of this win over Tidal, Pandora, and other music streaming applications is Spotify’s vast device support, wider music catalog, varied plans for paid and free subscribers, and more.

Peeyush Singh
Peeyush Singh
Chief Operating Officer
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