How much does it cost to build a photo-editing app like Facetune?

Sudeep Srivastava August 25, 2022
How Much Does Photo Editing App Development Cost

If there is one thing that the mass acceptance of image-sharing social media platforms such as Snapchat and Instagram have done, besides being the absolute profitable marketing medium, is bring a positive, surging demand for photo editing apps.

With more and more people willing to share their every second with the world, the need to look better – either naturally or through the help of technology – is on a sky-high level.

Photo editing applications have now transformed an amateur photographer or individual into an artist. What actually matters for people now is to have a photo editing app that would be equipped with all sorts of tools for creating masterpiece images, applying the magic of filters and effects. 

If you want to know how to make a photo editor app for Android and iOS, then we have got you covered. Also, this blog will help you to understand the Facetune like app cost estimation and what are the factors that implement the overall cost. Let’s check them out.

Photo Editing App Development: Market Outlook

Photo Editing App Development Market Outlook

The photo editing app market is projected to reach the valuation of $387.83 million by the end of the year 2027, at a CAGR of 3.57%. With the growing popularity of photo editing software all across the globe, the photo editing app market has seen rapid growth in the last few years. 

Businesses of various levels now require high-quality photos and videos for their products and services for social media marketing. Typically, these businesses utilize various social media applications like Twitter, Instagram, and Facebook for sharing their content and boosting their demographic or audience engagement. This is the reason why most such businesses now rely on photo editing applications.

There are two other reasons driving this sudden high demand for photo editing software in the market:

  • Increase in the integration of photo editing features on social media platforms
  • A rise in the number of mobile-based photo editing software

Now, irrespective of what reasons are driving the growing market demand for photo editing software, the outcome remains the same – the rise in the number of entrepreneurs willing to enter the flourishing industry. And an even greater increase in people seeking the answer to how much does it cost to build a photo-editing app like Facetune or similar applications.

The market’s current state is such that the top players’ list is continuously shuffling, for many new brands are entering the market with the hope of taking a piece of the market pie.

If the current market scenario is giving you cold feet from the front of market interest, well, it shouldn’t. The interest for new innovation in the domain is still intact, not just from the investors but also from tech giants who are planning to enter the space.

photo editing app development

How to Create a Photo Editing App?

Developing an app is quite a daunting task. With an experienced and skilled app development team, it is possible to build a scalable photo editing app. Here are the main steps of building one. 

Step 1- Research the market and deeply analyze your competitors. Step 2- Hire a custom photo editing app development company that can help you create your dream photo editing app. 

Step 3- Select the basic and advanced level features for your photo editing app. 

Step 4- Go for choosing the right technology stack for creating your photo editing app.

Step 5- Before developing your original application, go for launching your MVP

Step 6- Create a marketing strategy and look out for ways to monetize your app

Step 7- Plan to launch the original version of your app and implement advanced features that can make your photo filter app unique. 

Step 8- Get the application launched on the App Stores and update it regularly.

How does a Photo Editing App Work?

How does a Photo Editing App Work?

Now let’s have a look at how a photo editing app mainly works. Let’s begin with the main steps. 

Step 1- Upload a Photo

The very first step is to upload the image that the users want to edit. Modern photo editing platforms allow users to choose their preferred picture from the image gallery of their device and upload it for editing. Furthermore, they can also click a picture of themselves instantly and edit it. 

Step 2- Choose the Desired Preset or Filter

After uploading the image, the users need to use the filter which they like the most. Also, apps like Facetune offer the feature of adjusting the filter strength. There are various other settings available for adjusting the exposure, brightness, and contrast of the image.

Step 3- Edit the Photo

The photo editing applications offer the users the option of enhancing or changing the photo in many ways. For example, the users can easily rotate, crop, trim, tilt, adjust saturation level, and avail several other similar editing features. 

Step 4- Save the Picture

Once the user is done with making all the changes, then they can simply click on the save option and get the photo saved on their device.

Step 5- Sharing the Edited Images on Social Media

The last and final step is sharing the edited pictures on social media platforms. Apps like Facetune allow users to directly share their edited pictures into their social media accounts without even exiting the app.

Implement these Must-Have Features on your Photo Editing App

Implement these Must-Have Features on your Photo Editing App

The stage we are going to look into next is ‘Features.’ It plays a key role in deciding what the mobile app development cost estimate would be?

A. Registration

The one thing similar between possibly every app active on the stores is user registration.

And keeping up with the tradition, you will also have to add in the feature of user registration in your picture editing app to make it easier to enter the application and ensure that their data is saved inside the app for they are not getting in as guests.

To make it easy on your users, add in the option of social media or Gmail login – this will expedite the whole process to a great extent.

B. Social Media Syncs

The relation of your photo editing app with social media will go much beyond easing logins. You will also have to enable your users to share the edited photo on their choice of social media.

Also, while not necessary, you can even give them the option to invite in their friends and see your portfolio.

C. Photo Edits

The essence of your photo-editing apps would, by default, be the photo editing functionalities that you are offering them. In fact, this point here is what majorly determines what your cost to develop a photo editing app would be.

For ease of understanding and cost differentiation, we have divided the feature list, which also clearly answers how to create a photo editing app, into two parts – Basic and Advanced.

D. Photo Capture and Upload from Gallery

The next in our list of must-have photo editing app features is the option to take a photo. There are two ways to go around it – A. Capture the photo from the camera (your phone’s camera is connected with the application using SDK) and B. Upload the Image through the phone’s gallery.

E. Search

If your idea is to create an app like Adobe Spark, which allows you to make image changes by giving you multiple templates to choose from and edit into, you should give your users a search functionality to select their preferred category.

Also, you can give them the search functionality to look for any specific functionality of your application in case the list is extensive.

F. Shop

There should be a section within your application that has a list of every feature, functionality, and effect that you are planning to sell to the users. Ideally, it should be divided into sections of different things that you are offering to your users – simply for a clear and simplified UI.

G. In-App Payment

In addition to the shop feature, you should also integrate payment functionality in the app, giving your users the ease of purchasing the effect of their choice. To make it easy for your users, you should offer a variety of payment options like cards, online banking, or through platforms like PayPal and Stripe.

So, these were some of the must-have features that should be present in your photo-editing application to make it more efficient and valued. And now that you know what those are, let’s now discuss the other factors influencing the photo-editing app cost – the advanced feature set, top photo editing apps, tech stack, and others. 

Advanced Features that Influence the Facetune like App Cost

Advanced Features that Influence the Facetune like App Cost

By implementing a few advanced features in your photo app development process, you can make your app even more engaging. Let’s check out the list:

1. AR Filters

AR or Augmented Reality filters are now quite popular in apps like Facetune. This AR filter allows the users to add objects to the image. These AR filters hover over the user’s head as they tilt it. Other than that, if it’s a video, the image will move automatically with the user’s head synchronously. 

2. Add Frames

It is now possible to add beautiful frames for any particular picture in a Facetune-like app. The users just need to choose the image from their phone gallery and opt for the frame of their choice.

3. Change Background

Users can choose the photo background of their own choice just with a few clicks. They need to cut a part of their photo and choose a new background. 

4. Retouch

Retouch is quite a popular photo enhancement option through which the users can remove the imperfections from their images. For example, if the image is a closeup of a particular face, then they can clear up the blemishes and acne on their skin, make their teeth appear whiter, and make other enhancements. 

Also Read- How Much Does it Cost to Develop an On-Demand Beauty Application?

5. Write and Draw on the Picture

This is another exciting feature that allows you to write and draw directly on the image. Users can choose their favorite color and add personalized text to the images. This function tends to make the photo appear more customized and exciting.

Technology Stack in Photo Editing App

What enhances a picture? Of course, the right technology stack. Therefore, you need to be more concerned about the right type of technical stack that you can utilize in your photo editing app development for Android and iOS devices. To begin with, one has to get in touch with a great photo editing mobile app development company whose team includes iOS and Android Developers, QA Engineers, UI and UX Designers, Back-end Developers, Project Managers, and Business Analysts. 

The team will pick up the right technology stack to make your photo editing application feature-rich. For building a photo editing app for Android devices, developers should definitely choose Java or Kotlin. As for iOS app development, the most commonly used programming languages are Objective C and Swift.

Below is the list of the technologies and tools that we leverage to create an intuitive photo editing app. These technologies stack also influences the overall photo editing app development cost.

Technology Stack in Photo Editing App

What are the Top Photo Editing Apps?

If you want to understand the complete development process of a photo editing app, then you have to analyze and study the best applications that are available in the market. Here is the list of top photo editing apps that offer a high level of quality and a rich user experience.

What are the Top Photo Editing Apps?


This is one of the most popular and classic photo editors that are readily available for iOS and Android mobiles. This is one of the best photoshop apps for mobile devices. It offers a wide range of features which includes editing photos and enhancing pictures like re-shaping areas, brightening the face and other body parts, removing grey hair or removing a red eye effect, etc. This app comes with a lot more advanced features than any other photo editing app.


This photo editor app is simple, yet; it offers powerful tools for editing pictures with fun filters with a touch of Augmented Reality (AR). This type of photo editor app is specifically meant for selfie lovers. It allows the creation of natural-looking, beautiful photos where the users can erase the blemishes on their skin with a special filter effect.

Camera 360

This photo editing application offers users dozens of unique effects which they can apply to their favorite images. With an intuitive and easy interface, the users can access all the features with just a few swipes. The users can rotate, tilt, blur, add texture, apply filters and do more just at their fingertips. Once the editing is done, they can immediately share the pictures on their social media platform.


This photo editor application is available on various platforms like Android, iOS, and even the web. One of the main benefits of this application is that it aims directly at the developers as it offers SDK for customizing photo editor. Other than that, the SDK also helps in building functionality into other applications.

photo app development

What is the Cost of Developing a Photo-Editing App?

The cost of photo-editing application development is mainly divided into two parts – Cost A estimation is derived from the basic photo editing features, and Cost B estimation is derived from the advanced level features’ set.

Here’s the difference between them both.

The cost of a basic level photo-editing feature app will be between – $30,000 to $40,000.

While the cost of the advanced feature set application will be in the range of $60,000 to $70,000.

Now, the estimated photo editing app development budget range that we have mentioned here is on the basis of the features and tech stack that have been mentioned in the article. It is not a concrete range, and so it might vary from one requirement to another. Also, you should accept that the answer to what is the cost of photo editing app

development in India would be very different from the cost that an agency in the USA would charge.

With this, we have now looked at everything that you need to get started and reach the stage where you connect with the team of custom photo-editing app developers who excel in the creation of the photo-editing app category.

The next and remaining thing left is to know how to get back the invested money that you put under the segment of photo-editing app development and grow it further. Let us get you an answer to that in the next section.

How to Earn Money on Your Photo-Editing App?

When it comes to earning money on a photo-editing application or setting its monetization model, businesses usually work around two modes –

A. In-App Advertisements

Under this mode, the app earns by showing advertisements of other businesses to their users. The more a user interacts with the advertisement, the greater are your chances of earning more money.

B. Paid Editing Features

The next most common mode of earning revenue on your photo editing mobile application is to offer features that the users would pay to use – it can be an effect or a filter, or even holiday-themed frames.

Now that you know what is the cost to develop a photo-editing app will be, you’re now practically ready to get started with your own business, there is just one last remaining thing for you to attend to – Getting in touch with one of the leading photo-editing app development companies in India and the US that would help take your business ahead.

Trust Appinventiv as your Photo Editor App Development Company

Photo editing apps are currently in huge demand owing to the widespread popularity of fast fashion in the world of social media. With crystal-clear photo effects, people can now enhance their pictures and share them with others. 

Are you looking forward to exploring this industry? Are you in search of a top-notch on-demand app development company?

If yes, then you have just landed in the right place. Being the leading photo app development company, Appinventiv designs fully-customized mobile and web-based solutions for you. Right from the design to development and maintenance, we have got you all covered. 

Our team of best developers will guide you to each app development stage and get it to all other needs and requirements for producing the best-customized solutions. If you want to know how much is Facetune like app, then our development team will brief you about all the factors that influence the overall photo editing app development cost. 

Furthermore, we also utilize cutting-edge technologies like Blockchain Development, Artificial Intelligence, and Machine Learning and integrate them with human-centric design for offering solutions that are result-driven and futuristic. Contact us today to initiate your dream project.


Q. How long does it take to create an app similar to Facetune?

A. For creating a Facetune like app, you first need to find the right photo editing app development team who can assure you a scalable app. The duration of building an app similar to Facetune depends on the app’s complexity. The time to build a mobile app also depends on the exact requirements, specifications, features, and functionalities you need to implement in your app.

Q. How to make photo editor app for Android?

A. Here is the step-by-step process of photo editing app development for Android:

  • Research the market and get yourself familiarized with the competitor’s product. 
  • Hire an experienced photo editing app development company to do the job. 
  • Prepare design specifications for your photo editing app and decide with the development team what features you can implement in it. 
  • Select the right technology stack for building your photo editor app. 
  • Create an MVP version of your app, and then go for developing the actual mobile application. 
  • Come up with a great marketing strategy and the best ways to monetize your app. 
  • Prepare for app launch and ensure regular app updates. 

Q. What languages should I use for creating a photo editing app for Android and ioS?

A. Different programming languages can be utilized for creating Facetune-like apps. For developing a photo editing app for Android, programming languages like Java or Kotlin can be used. In the case of ioS, programming languages like Swift and Objective C can be used.

Q. What monetization strategies can be used for photo editing apps?

A. The three most popular monetization strategies for photo editing apps include:

  • Advertisements
  • In-app purchases
  • Paid apps 

Q. What are the basic Facetune features or similar photo editing apps?

A. Some of the basic features of photo editing apps include:

  • Upload a picture
  • Browse and apply any filter
  • Use crop & rotate features
  • Remove unwanted objects
  • Create borders or collage
  • Save and share on any social media platform
Sudeep Srivastava
Co-Founder and Director
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