51+ Netflix Statistics & Facts Worth Knowing

Prateek Saxena June 1, 2022

Do you remember the pre-Netflix era when you had to wait for your cable operators to stream movies? Or when you used to rent a DVD, or maybe download it from the internet? (after battling for hours to get your hands on unpirated high-quality content).

Well, sure, it was arduous. Just then, Netflix came like a knight in shining armor. This article aims to delve into some of the most interesting Netflix statistics 2022 to reveal how big Netflix has become. 

But before that, let’s have a quick look at how one of the most successful video streaming apps, Netflix was started. 

History of Netflix

The journey of Netflix started back in 1997. Reed Hastings and Marc Randolph started this media-streaming and video-rental platform, which they wouldn’t have thought would reach such heights of success. From offering an online subscription service through the internet and mailing DVDs to providing an entertainment subscription-based, online video streaming app – Netflix Inc. has done it all.

Since its inception, the company has undergone radical changes and has become one of the prime mobile apps revolutionizing the entertainment industry.

Here are some mind-blowing Netflix statistics 2022 to prove how the brand is a rightful industry leader.

Netflix Market Capital and Revenue Statistics

Netflix’s Net Worth is $84.57B 

As per reports, as of April 2022, Netflix’s net worth is estimated to be around  $84.57B  billion.

Netflix Market Capital

As of 27 April, 2022, reports show that the Netflix market capital stands at $83.76 billion.

Netflix’s Revenue in 2022 is $7.87 billion

As per a report by Statista, the Netflix revenue breakdown for the first quarter of the year 2022 amounted to over $7.87 billion, up from about USD 7.16 billion in the corresponding quarter of 2021.

Netflix has $30 billion as Estimated Revenue Annually

As per the same Statista report, the annual revenue estimate of Netflix is $30B. These Netflix annual revenue statistics show that its global reception is highly positive and going to be higher in the foreseeable future.

Netflix Quarterly Revenue Growth is 16%As per the reports by Yahoo Finance, the quarterly growth rate of Netflix revenue is estimated to increase by 16% year over year. Netflix is currently the largest VoD service provider globally. However, the competitors like Hulu are gaining traction with over 45 million subscribers.

Netflix’s Net Income was $1.6 billion in Q1 of 2022

The Netflix income in the first quarter of 2022 is estimated to be $1.6 billion (as shown in the graph below), whilst this amount was 1.7 billion in the corresponding quarter of 2021.


The Gross Profit of Netflix was $12.653 $3.295 Billion in Q1 2022

As per Macrotrends Report, in the first quarter of 2022, the gross profit of the company reached $12.653 billion, with a 16.66% increase year-over-year.

Netflix’s Revenue In Q1 Of 2022 Amounted To 3.3 Billion U.S. Dollars For The Us & Canada Region

As per Statista, the revenue of Netflix for the US in the first quarter of 2022 amounted to 3.3 billion U.S. dollars.

Netflix Total ARPU Grew 5% in Q1 of 2022

ARPU is the Average Revenue Per User, and as per the UCAN reports, revenue generated by Netflix was $3.35 billion, which rose 5.6% YOY and accounted for 42.6% of total revenues. ARPU grew 5% from the year-ago quarter on a foreign-exchange neutral basis.

Netflix is Projected to Reach a 62% Penetration Rate in North America by 2025

As per Statista, the industry estimates showcased Netflix at a 55% penetration rate in 2019, a figure that is expected to reach 62% by 2025.

Netflix Subscribers Statistics

Netflix has 221.64 Million Paid Subscribers  Worldwide

The number of Netflix subscribers as of the first quarter of 2022 is 221.64 million worldwide.

Netflix lost over 200,000 subscribers in the Q1 of 2022

In the last quarter of 2021, the number of paying Netflix subscribers was 221.64 million. As per reports, the company lost over 200,000 subscribers in the first quarter of 2022.

The day after the announcement of this report, the stocks plunged by over 35% percent marking the largest single-day drop ever in percentage terms.

41% of Netflix Users Use the Platform Without Paying

Due to account sharing, a large number of users have free access to Netflix. Approximately 14% watch using the accounts of their friends or family. Also, 27% of users watch using the paid subscription of someone in their household.

Netflix is Now Available in Over 190 Countries

The entertainment service that started in the US as a DVD by mail service has now expanded its horizons globally and is delivering services in over 190 countries.

A few of the excluded countries are China, Russia, North Korea, and Syria.

In 2022, over 66% of Netflix Users are from Outside the US

As per the statistics, 66% of global Netflix subscribers are from outside the United States.

In Q1 2022, Netflix had 74.58 Million Paying Customers in the United States and Canada

According to Netflix statistics by country, the United States and Canada accounted for about 74.58 million of the 221 million global clients. Europe, the Middle East, and Africa came in second with 73.73 million, while Latin America was 39.61 million. The Asia Pacific brought in the least number with approximately 33.72 million.

Netflix’s Subscriber Base in APAC Roughly Doubled Between Early 2019 and 2021

In comparison to the subscriber base of other countries, the Asia Pacific (APAC) region experienced approximately 2x growth in the company’s subscriber base.

Netflix Gained 8.5 Million Subscribers in Q4 of 2021

As per the statistics, Netflix gained 8.5 million subscribers in the last quarter of 2021 and 18.18 million in 2021, summing up to 221.86 million paid subscribers globally.

Netflix User Demographics

47% Of Americans Prefer to Use Netflix Over Other Video Streaming Services

What about Netflix’s competitors?

Amazon Prime Video comes in a second-place with 14% and HULU and Disney+ accounted for 13.61% and 13%, respectively.

23% of the US Adults Stream Daily on Netflix

Marketing Charts study on the Netflix usage stats showed that 23% of the US adults stream daily. In fact, the same study suggested that almost one in four US adults stream Netflix every day. On converting this estimate into digits, we get a big amount of 58 million.

Approximately 37% of Teens Watch Netflix Daily

According to  Netflix user statistics, almost 37% of teenagers watch shows on Netflix daily. The report also highlighted that Netflix is 12 times more popular among youngsters than its competitors.

Netflix Viewership And Global Contribution

Global Contribution of Netflix to Time Spent Watching Content 

Netflix is responsible for 8% of the total amount of time spent on watching videos worldwide. Since Netflix is now available in the majority of countries, this ratio might increase in the coming future.

Netflix Contribution to Global App Traffic

Netflix’s traffic statistics indicate that this streaming platform contributes to 26.6% of global app traffic

37% of Users Binge-Watch at Work

A Netflix report showed that over a third of their users are okay with binge-watching shows at work. In addition, 27 percent binge while waiting for other services, and 12% have even used Netflix in public restrooms.

Netflix Viewership Worldwide

The exact amount of Netflix’s total viewership is estimated at over 300 million globally.

Netflix Enjoys the Majority of the US Streaming Market Share

Netflix viewership statistics are solid proof that it again won the battle with its contenders. Netflix’s target market share is higher than other entertainment services as it occupies the majority – 25% – of the US streaming market share, while Amazon and Hulu are limited to 19% and 13% respectively. Disney+ and HBO Max backed 13% & 12% respectively. The streaming marketing share of Apple TV+ increased to 5% while Paramount+ rounded up at 3%.  Netflix market share is likely to increase, given the increasing growth rate of the company.

Highest User Penetration by Netflix is in the US

The top 10 Netflix target countries with the highest Netflix user penetration rate were the US, Norway, Canada, Denmark, etc. The US had the highest percentage of 64.5%, followed by Norway at 62.4%, and the UK with only a 33.8% penetration rate.

Estimated Penetration Rate of Netflix Worldwide by 2025

According to industry estimates, Netflix’s penetration rate is going to be maximum in North America at 65% by 2025. Whereas for Latin America, it is likely to reach 53% followed by EMEA and the Asia Pacific with 41% and 25%.

Other Noteworthy Statistics

Total Number of Netflix App Downloads in the US

As of quarter four of 2021, the total number of Netflix app installs and downloads in the US reached 17 million.

Users Streaming Netflix on a TV set

The total Netflix app users who watch shows on a TV set instead of smartphones or tablets are said to comprise 81% of the total viewership.

Users Subscribe to the Netflix Mainly for its Originals

In a report by E-Marketer, it was revealed that approximately 58% of Netflix users buy the subscription specifically for Netflix’s original shows. This shows that starting hosting its own original shows was one of the best decisions Netflix could have ever made.

The Average per Hour Amount of Content Viewed

Some reports have shown that Netflix charges $0.20 per hour when the content is viewed by the target audience of the Netflix app. It is not an unfair amount given that users get to enjoy thousands of movies, TV shows, and the popular Netflix originals.

Netflix’s Share in the World’s Internet Bandwidth

A report by Fortune states that Netflix consumes 15% of the world’s internet bandwidth, which might not seem big but is a huge number.

Netflix Bypassed Apple’s iOS Tax in over 33 Countries

Initially, Netflix had to pay a 15% tax on the revenue generated through the App Store. However, Netflix bypassed Apple’s iOS Tax by stopping supporting iTunes as a method of payment for the subscribers.

Netflix’s Expenditure on Marketing

In 2021, Netflix’s target market strategy expenses amounted to 2.55 billion U.S. dollars, less than in previous years, with spending at 2.23 billion in 2020.

Facts About Netflix App

Here are some notable and interesting Netflix facts that you can’t miss out on.

Extradition was the most-watched Netflix show in 2020. As per stats, the movie was viewed in more than 90 million households in the first 4 weeks of its release.

Money Heist 4 is the most-watched non-English TV show on Netflix.

Grey’s Anatomy is the longest-running show on Netflix.

The median age of Netflix users is between 35 and 44 years.

A huge fraction – 70% of the Netflix users binge-watch shows.

Netflix contains over 76,000 hidden TV shows and movie categories.

In the year 2018, Netflix shows received 112 Emmy nominations.

Turkey has the cheapest Netflix monthly cost amounting to $3.27 per month.

The highest Netflix monthly cost is in Norway priced at $11 per month.

As of 2021, Netflix has over 11,300 full-time workers, over double the number recorded in 2016.

58% of US users state Netflix Originals as the main reason for a subscription.

The total number of hours spent by every subscriber watching Netflix adds up to 125 million hours streamed daily.

Netflix was the leading Subscription-video-on-Demand (SVoD) in the UK in 2020.

Netflix gets 26% of the total viewership on Saturdays. That is the highest of any other network and platform in the entertainment industry.

By not boring and irritating its viewers, Netflix surprisingly saves the users from 160 hours worth of advertisements and commercials, each year.

Across all of Netflix’s regional libraries, it has approximately 15,400 titles, as of 2020.

The US is the largest region for Netflix with over 6,000 titles provided to subscribers.

The best average streaming speed for Netflix is found in only two regions – Switzerland and the US at 4.3 Mbps.

On average, a Netflix user annually watches 60 movies.

Netflix enjoys the title of being the 9th largest internet company in terms of revenue, which is totally possible given its popularity.

Netflix’s most recent acquisition was in March 2022, when the company took over Next games and Big Fight Entertainment.

Netflix spent over $17 billion spent $12 billion in 2018 and 2021 respectively on the creation of original content.

In 2018, Netflix created 1500 hours of original content.

Netflix users together spend 140 million hours a day watching it.

Netflix vs Cable Statistics

Netflix is without a doubt a dominant service in the market. A survey by YouGov of 2,000 Netflix and 1,000 Amazon Prime subscribers showed some striking differences between the demographics of both platforms.

Netflix’s target market demographics data shows that its users tend to be younger, with just 50% being over the age of 35. Whereas, only one-third of Amazon Prime subscribers made it to this category.

In the figure, 36% of users said they use both cable and streaming services, whereas 20% use only streaming services. There is still a lot of scope for Netflix to gain viewership.

Why Invest in Entertainment App Development?

To us, the Netflix statistics 2022 speak for itself. It is astonishing how the organization grew in stature and became one of the leading global streaming entertainment apps.

Here are some indisputable reasons why one should invest in mobile app development that has become crucial for the entertainment industry.

Increases Brand Visibility

Now, when users want everything on the go, providing entertainment mobile apps with streaming content is a great decision. Offering an impeccable mobile app to users will surely increase your customer reach. With this, you can earn loyal customers and target a wider audience globally.

More User Engagement

It is without a doubt that mobile apps have a higher engagement rate as compared to mobile-optimized websites. To be precise, the conversion rate for mobile apps can range between 100% to 300%. Entertainment apps allow users to use the app anytime and anywhere.

Keeping Up with the Future

As we know that the entertainment industry, or any industry for that matter, is bound to keep up with technology, it is prominent to focus on mobile apps as they are all the rage of this decade and are going to be one as well.

Eliminates Piracy of the Content

When the original source of entertainment seems to be expensive to the users, they try to go around and choose the pirated content. Mobile apps with reasonable subscriptions have really saved the day. Now, users can download or watch videos and movies on a single app.

After realizing the benefits of streaming apps, business owners are searching for the best entertainment app development company.

If you too would like to do so, then first, you must know what it takes to develop a video streaming app like Netflix and its cost.

Frequently Asked Questions

Q. How many users does Netflix have in 2022?

A. Netflix has 221.64 million subscribers globally.

Q. What are the demographics for Netflix?

A. There are only 50% of users who are over the age of 35, meaning that majorly Netflix enjoys the support of the younger generation like teenagers and millennials.

Q. What is the net worth of Netflix?

A. The Netflix net worth is estimated to be around $237.65B in 2021.

Q. How many countries have Netflix?

A. Netflix is now available in over 190 countries.


With the help of these Netflix statistics for 2022, we took a tour into the world of Netflix and came across the absolute reasons contributing to its success.

No matter how many contenders Netflix may have globally, its place will remain intact for a few years at least. With the kind of impression that Netflix has left on the users’ minds, we are sure that it is not a substitute for anything and neither has one itself. If you are also planning to launch an entertainment app, contact a reputed entertainment app development company. A media and entertainment app development company will answer all your questions and guide you through the entire process of media software development.

Prateek Saxena
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