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7 Ways to Embrace Blockchain for Business Transformation

By Sudeep Srivastav
May 19, 2020 7. min read
Last update on: July 16, 2020

Blockchain = Bitcoin

Blockchain may have gained huge momentum in the marketplace, but people are still confused about the terminology. They still see blockchain as a synonym for bitcoin and often use the terms interchangeably.

A result of which is that whenever they think about what blockchain for business means, they think in the extent of cryptocurrencies.

There is no excuse for losing out on the immense business opportunities that the technology can offer you, simply because you are living under a rock. Today, we will be discussing the different ways blockchain can make a huge difference in your businesses processes in this article.

But first, let’s take a look into the challenges faced by traditional business models.

Challenges Traditional Business Model is Facing

business challenges that blockchain solves

1.  Autonomy

In the traditional business model, every process functions as silos. People belonging to one process are unfamiliar with the information gathered, analyzed, and employed by those belonging to another process. This autonomous nature of processing of businesses is resulting in lower transparency and trustability among all.

2.  Time-Taking Processes

As stated earlier, all the processes act as different entities in a business operation. Because of this, teams often end up searching, gathering, and analyzing the same data to make decisions. 

Besides, the teams have to rely upon different third-party intermediaries for proper functioning of their business processes, which in turn, makes processes time-consuming and cumbersome.

This is again one of the business problems solved by the technology.

3.  Payment Barriers

Another challenge that has been mitigated with the advent of Blockchain business models is that of payment barriers.

Because of availability of different currencies across the globe and the involvement of multiple parties into the proces, payment transfer often ends up being more complex, time-taking, and costlier.

4.  No Security

The traditional business ecosystem – data and stakeholders – are not prepared for the far intelligent and constantly growing hacking world. This makes information reach only a few steps behind the leak and hack. 

5.  Higher Cost

In the traditional business model, all the processes are performed manually. Besides, various third parties are involved in every process, which not solely demand an additional amount of money and time, but also charge heavily for their services. This, altogether, results in a stagnant rise in the cost associated with a particular task.

Now that we are acquainted with the issues startups and established companies are facing with the conventional model, let’s see what differences come forth with the involvement of blockchain for business processes.

Ways Blockchain Enhances the Existing Business Model 

Blockchain Enhances the Existing Business Model

1.  Smart Contracts

The foremost application of blockchain in the business world is Smart contracts.

As you can depict from its name, Smart contracts are a kind of self-executing contract where all the terms and conditions from both parties are written in the form of codes. These codes are then stored on a decentralized blockchain network, making them immutable. 

So, whenever the codes written are fulfilled, the associated conditions are executed. And in case any of the parties overrules the conditions, the services/products are returned back to the other party. 

This way, the use of smart contracts encourages businesses to execute legal actions without involving any attorney, government officials, or other fee-charging middlemen to settle down disputes.

contact smart contract developers

2.  Ease of Payment

The collaboration of blockchain and digital payments is also one of the obvious applications of decentralized blockchain networks. By removing the involvement of third parties and associated documents like billing statements and invoices, blockchain has also eased the cash flow in the startups and establishments. 

Let me explain this with an example. 

Suppose, you run a medical organization. By harnessing the power of blockchain, you can claim to a patient’s insurance provider if both are on the same platform. Wondering how? While being in the same blockchain network, the insurance company will be familiar with the number of times a patient visited your medical organization along with an access to all the payment details. This will create a transparent environment and enable the company to respond to your claim immediately. At the same time, patients also get a comprehensive detail about the co-payment even before leaving your office.

blockchain revamps transactions

3.  Supply Chain Management

When talking about the role of Blockchain in Supply Chain, the technology enables SMEs to track their products/services throughout the process – right from manufacturing to transportation, and delivery at the consumer end. It introduces the power of transparency and immutability into the process, making it possible for the companies to combat counterfeiting, delays in product delivery, as well as robust security in the process.

4.  Better Hiring 

The role of blockchain in the recruitment process of the business world is also becoming more evident.

The technology prevents candidates from using photoshop or other such tools to build fake yet impressive documents. This also aids organizations with saving time required for verifying all the documents and hiring the potential candidate. A consequence of which is that companies are putting their best efforts in connecting with the reputed blockchain development companies and hunting different applications for blockchain in their business.

5.  Effective Marketing Campaigns 

When focusing on the blockchain impact on business economy, the technology also improves marketing campaigns.

Blockchain empowers marketers to keep a real-time track of client information and customer behavior, which helps them to create effective campaigns and derive higher ROI. 

What’s more, the technology enables the team to authenticate the traffic from the real world, which later helps to relish higher outcomes from every single penny invested in the process. 

6.   Robust Security 

One of the top ways blockchain can improve your business is by introducing robust security measures in the environment.

The technology comes with the power of decentralization and transparency which encourages users on the network to store and verify some or all of the information stored in the network. Also, the blockchain network comes with higher complexity and security considerations which lower down the risk of cyber attacks.

In addition to this, the concept of blockchain for digital identity facilitates users with the functionality to protect and maintain their identity and see how they can access their information and use it for any purpose.

7.  Customer Engagement

Last but not least, Blockchain technology also opens new doors for engaging a wider target audience.

The integration of blockchain and customer engagement bring forth various opportunities and advantages. Ones which can be achieved by choosing the best Blockchain-as-a-Service provider. This includes empowering users to take control of their personal information, adds the power of transparency to the business model, foster quick transactions, as well as ensure entrepreneurs and marketers in identifying loyal customers and building trust. 

blockchain prevent counterfeiting

While these benefits of blockchain technology for business would have made you inclined towards the idea of investing in blockchain development, it is advisable to determine its future first. So, let’s have a quick glance at the future of blockchain

What’s the Future of Blockchain in the Business World?

When talking about the future of Blockchain technology, it has unparalleled potential to introduce new ideas and concepts into the existence, alongwith integrating to the existing ones and make a great sense of everything prevailing in the market.

The technology, just like Silicon Valley, comes with the promises that are confined only to the imagination and efforts of the entrepreneurs and application developers existing/entering this field. That implies that the role of blockchain business applications depends utterly on how much we harness its potential in our business economy. Something related to which various predictions have already been made, including –

1.  As per a PWC report, 77% of the financial institutions are anticipated to embrace blockchain technology as a core part of their in-production system or process by the end of 2020.

2.  A report by Gartner forecasts that blockchain technology will generate an annual business value of around USD 3 Trillion by the year 2030. This clearly demonstrates that 10%-20% of the global economic infrastructure will be governed by blockchain-based systems by the same year.

role of blockchain in different development phases

3.  Another prediction by Gartner is that by the end of 2020, the banking sector will attain 1 Bn dollars of business value with the use of blockchain-powered cryptocurrencies.

4.  By collaborating with the Internet of Things (IoT), blockchain is also expected to emerge as the ‘Blockchain of Things’ and make a market of USD 3,021 Mn by 2024.

5.  55% of healthcare apps will be using blockchain for commercial deployment by the year 2025. 

6.  Blockchain is also emerging as the perfect answer to the fight against Coronavirus by offering real-time tracking information, data immutability, and transparency across distributed decentralized ledgers.

7.  Also, the business and IT services will mark 70% of all the blockchain spending in the future.

With this attended to, let’s not make you wait any longer and take a quick look at how to implement blockchain in business processes of your startup/established brand.

How to Prepare for a Blockchain-powered Business World?

When it comes to upgrading your existing business by harnessing the power of blockchain or starting a new startup, it is always recommended to contact the best blockchain development company. This is so because the technology is still in its novice state and can bring forth various hidden challenges and barriers that could be difficult to tackle without prior experience. Implying, it can be nearly impossible to look into the importance of blockchain in businesses without support of the experts. So, do not overlook this fact. Contact the experts and make the best use of blockchain for business growth.

Sudeep Srivastav
Sudeep Srivastav
CEO, Appinventiv
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