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From a business point of view, social media is one of the most promising markets. Want to create a social media app?
There is no denying the fact that social media cannot be ignored by today’s society. From a business point of view, social media is one of the most promising markets.
Many organizations use social media as a marketing tool to promote their business since they have their audience present on Facebook, google+, Twitter, Instagram, or Pinterest. Have you ever thought what makes these social networking apps successful?
The rapid development is opening new landscapes within this play-area and social media app development has become a major game in the business world!
Want To Create a Social Media App? Let’s Look At Some Facts Shall We?
When planning to design a social media app, it is essential that one understands all the types of apps there are in the market. This will help you find your niche and identify your competitors. Not only this, but also understand your target audience, and offer users a more appropriate functionality.
The main goal of these apps is to connect people for personal or professional reasons. From finding a job and joining a new community to connecting with a long-lost friend, these apps will do the magic. For example- LinkedIn, Twitter, Facebook, and MeWe.
If you want to target artists and creators, this is the app for you! People these days love sharing videos, photos, GIFs etc to platforms like Youtube, Instagram, Snapchat, Pinterest etc.
Writing is not as easy as it looks and writers do need an app that would let them write their mind. SUch apps help writers to write from any gadget they want anytime. For example: WordPress, Medium.
If you want to build a social media app where a community of people share their insights, experiences, ideas, opinions etc, this type of app is for you. For example: Quora.
The major goal of these apps is to share their reviews about brands, services and products. Good customer reviews can help one grow business. For example: Yelp, TripAdvisor.
These types of apps help you undertake a particular service. From booking a cab, finding a plumber to booking a hotel etc, these apps are at your service. For example: Ola, UrbanCompany.
Now that we have understood the existing apps, let’s focus on how to make a social media app.
The first step for social media app developers is to know the purpose of their app. Network apps allow people, organisations and companies to create, exchange and share information over a network of people.
If you have an idea, good for you, but a full understanding of the market, target audience, potential users and what your current competitors lack is very important information. Also, if you want to earn money from your app, think of all possible monetization options.
Once you are done with conceptualizing your future application and its missions, goals, user engagement ideas and competitive analysis, get ready for building out of the box growth strategies.
The next step is to create a defined workflow. This is to attain a specific pathway a user will follow in order to achieve the required set of goals. Hence, this step will define a complete user journey. The app workflow is a very critical step since it defines steps the user takes while they interact with your product.
As the name of this step suggests, it is equally important to design a social media app for android and for iOS. If you are using a SaaS solution then you don’t have to worry about this step but if you are planning to start from scratch so we suggest you start with creating a wireframe. Wireframes are the skeletal structure of the app, which represents how the app’s fundamental looks.
A wireframe will help your design and development team to visualise how the app works and what pages link together. The next step is prototyping which will create a working model of your app. This will help everyone understand how the app is functioning for android and IOS.
Now that your app is ready, it is time for you to win users and build a community! Start thinking about initial marketing strategies and campaigns that help draw the people’s attention, increase app downloads and user engagement.
Social networks app development is a tricky game! You must be sure that the app’s design is intuitive, easy to use and that same time appealing to your audience. Let’s talk about the best practices one can keep in mind while planning the look and feel of one’s app.
You can easily monetize your social network app design and start earning returns from the cost that you invested in social media app development. Below are a few ways to achieve your goals:
I hope that creating a social media mobile app is not as tough as you previously thought it was! I have walked you through the facts of social media apps, we have also talked about how to make an app from scratch, right from ideation to implementation and designing. Feel free to reach out to a social media app development company to guide you better and create your own app in no time. Take the first step today!