Top 11 Mobile App Development Trends for 2023 and Beyond

Sudeep Srivastava December 13, 2022

Software and mobile app development can be a practical digital solution for your business to reach potential customers and maximize operational efficiency. The mobile app market is very close to reaching $614.40 billion by 2026. With all the potential revenue comes massive responsibility to evolve with changing market standards. 

Although the app solutions have been a one-stop destination for end customers for over a decade, technologies and business demands evolve at electric speed. As a result, innovative and more challenging mobile app development trends emerge. 

Therefore, if you are looking to expand your digital footprint through mobile app development, now is the time to get your hands on the latest application development trends so that you deliver nothing but best to your customers. 

So whether you are an entrepreneur, business owner, coder, investor or business enthusiast, this article will help you stay ahead in the mobile app development game through top mobile applications trends.

11 Striking Mobile App Development Trends for 2023

With an elaborative and fact based research, here is a comprehensive list of top mobile app trends segregated into UX app design trends, iOS and Android app development trends and upcoming future app development trends. 

Let’s begin with a few UX based app design trends: 

1. Double down on motion design

Your app users might get impatient with complex and steady designs that facilitate no engagement. To resolve this, one solution is Motion Design. The idea is to “grab down” your user’s attention. Motion design icons help with interactivity, engagement, animated scrolling and macro interaction. 

For instance, the UI/UX experts at Appinventiv incorporated refined motion design features in Domino’s app, leading to an increased conversion rate of 23%. 

Motion design features in apps also save your user’s time and direct them to a remarkable experience.

2. AI: The mainstream design tool

It would be rather strange to look at the latest mobile UI design trends without any mention of Artificial Intelligence. AI brings along the concept of “computational design” which means your app interfaces can be made by automated programs rather than designers crafting them. 

To put it in another way, AI and machine learning can be used to speed up the design process where the chances of making massive changes are minimal. 

AI design programs set a clear parameter of mimicking the human decision making process so the results may not vary much. Moreover, beyond the basics, AI is also slowly progressing in the UX design iteration. 

For example, AI can quickly design numerous versions of a single landing page.

3. Smart and inclusive UX app designs 

You cannot make your users feel that your app is built for them, if they don’t see themselves in the Design. For instance, the makers of a survival game “Rust” made headlines in every news piece for their decision to randomize every player’s skin color.

This UX design decision represented every demographic and therefore was a hit. Hence, one of the hottest mobile UX app design trends is accessibility and inclusivity, central to your app users.

4. Touchless UI 

Yes, you heard that right. One of the emerging trends of mobile apps development is the touchless interface offered to the application users. Gartner forecasts that over 50% of all major business apps will include at least one type of touchless experience by 2023. 

Although many users are already familiar with touchless UI, for example, signing in or identifying users via biometrics in the app. As a double authentication factor, finance or payment apps ask users to validate their identity using biometric. 

Another latest mobile app trend in UI is gesture control where you can control the apps by simply moving the head or screen. Up and coming mobile apps will also be able to track the eye movements to help with scrolling. All these innovations will soon commence as application development trends. 

From simplified mobile app design to trending AR/VR app interfaces, the next few years are bound to bring an exciting transformation in the app design development space. Now, let’s move on the iOS and Android mobile app development trends. 

5. Camera focused mobile apps 

Video conferencing apps are being downloaded at a record breaking time of 62 million. Businesses choosing video conference app development have seen a skyrocketing revenue especially since the remote working concept. Users can’t get enough of the apps that let them broadcast videos, connect with friends and build a social network. 

This is probably why TikTok is one of the most popular streaming apps with a market revenue of over $9.89 billion

Camera-based mobile development trends go for streaming entertainment niche, broadcasting niche, and social media network niche as well. 

6. Low code/No code

The low code or no code movement is one of the most important mobile app trends in the market. If you are a developer, low code tools also offer exclusive shortcuts to help you create an interactive application in less time. For example, Zapier provides plug-n-play interactions with other services and features. 

Another website, Bubble, helps non-technical designers and business owners build full web apps. Recently Google acquired a no-code mobile app platform, Appsheet which was valued at $60 million at the time.  

As per Statista’s 2022 survey, Google Appsheet was the leading low code/no code tool with around 40% usage among business owners and developers. 

7. New audio-focused social media platform 

Video and camera-based social media apps may be the next “big” thing, however, the traditional audio-based format is getting plenty of attention as well in the social space. 

One popular instance of this is Clubhouse, an audio-based conversational social media app with over 10 million active users. 

Clubhouse offers a spontaneous experience to its users, allowing them to switch or jump into any chat room and join the conversation. This innovative voice based app has seen 100% growth in the past four years, making audio a “meta-trend” that goes far beyond social media apps. 

8. Customized apps for foldable devices

The Samsung Galaxy Fold introduced in 2019 was the first foldable smartphone in the US. A few months later, Motorola followed the same suit and launched a folding RAZR. Following the foldable android mobile app trend, Apple tried holding multiple patents associated with foldable smartphones, however, has not launched one yet.

The consumer demand is now pushing this mobile app development trend to 2023 and coming years. As a result, the Statista report predicts that the global shipments of foldable smartphones will top 50 million units this year. Hence, this presents a unique opportunity for business owners and app developers. 

With large screens and the ability to bring multiple windows at once, businesses can optimize apps specifically for foldable devices. This innovation could be the future of mobile apps development. The same trend goes for wearable devices where you can customize your app as per your target audience’s wearable choice. 

You may also explore: 7 Underpinning wearable trends for businesses to gain more insights.

9. Predictive analytics

We sure have talked about this mobile app development trend certain times. Predictive analytics can forecast events using data by leveraging technology for machine learning, AI, data mining and modeling etc. 

The most common example of predictive analytics in mobile apps is Netflix offering shows based on what users have previously watched. However, in 2023, predictive analytics will be adopted on a mainstream level for enhancing customer experience. The idea behind is that no two users should have the same experience within the app. 

You may also present your product suggestions and services based on each user’s behavior history. 

Now, coming to general mobile app development trends, we have on-demand apps and Extended Reality (XR) changing the surface of mobile app development.

10. Extended Reality (XR)

Extended reality technology is popular in mobile apps in the form of AR filters and gaming interfaces (Pokemon Go). 

Major enterprises have also started utilizing XR for virtual training and onboarding processes. As per the statista prediction, the revenue in Extended Reality market might reach up to $52 billion by 2027. On top of that, Augmented and Virtual Reality are already widely accepted as the new marketing strategy for businesses. This makes it easy for new product owners to introduce and enhance their services using XR for maximum attention and conversion.

11. On-demand apps 

As per the Harvard business review, On-demand app development is a lucrative market that has attracted over 22 million users and rakes in close to $60 billion in investments. The report further establishes on-demand apps as the future of application development, highlighting that the on-demand economy will continue to grow. 

What does this mean for app developers and business owners? You can leverage on-demand app development to offer varied features and functionalities to meet your audience’s changing needs. 

It is also highly likely that on-demand apps may simplify the entire mobile app development process given the advent of platforms they use. 

The right app development trend can make your business more visible and accessible to your target audience. Aside from the revenue benefits, the above mentioned mobile app trends can help you foster brand awareness and reach potential customers establishing your authority niche. 

One way to get started with your favorite mobile app trend is partnering with an experienced mobile app development company.

How Can Appinventiv Help You Stay Ahead With Mobile App Trends? 

Appinventiv is a leading digital web and mobile app development company known for its defined approach and step by step process to deliver beyond what’s expected. We believe  in keeping your app’s user process at the forefront of its systems with our top notch development practices. 

Our 1000+ mobile app development experts have conceptualized, designed and developed solutions for some of the most popular global brands in multiple industry verticals including KFC, Adidas, Pizza Hut, and IKEA. Beides, we have helped various startups raise over $950 million with our digital product development. 

So what are you waiting for? Get in touch with our experts to discuss your next app idea and get started. 

THE AUTHOR
Sudeep Srivastava
Co-Founder and Director
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