Nowadays, people are having a very common myth of understanding Mobile commerce just an extension of e-commerce. With time, M-Commerce is creating hype and becoming the essential part of businesses. Essentially, success of m-commerce depends on the alliance of three key factors - technology advancements, new innovations, and emergence of a new value chain for meeting active customers demand. The basic requirements to build viable and bespoke e-commerce solutions, whether in terms of a mobile application or a website, have become more popular than ever. By leveraging the basic principles of M-Commerce strategies, you can be an e-commerce application developer expert in a matter of hours. Let’s take a look on the key factors that must be considered to design valuable m-commerce applications.
An application that is not user-centric and is difficult to use, whether it’s due to indigent user interface or torpid performance, will be generally discarded or becomes a fugitive memory. Poorly designed apps are exiled eternally to the growing graveyard of apps on both Android and iOS. A highly customized app ensures the easy navigation setup of your app tailored to users’ needs. To get breakthrough navigation and interface, your design pattern needs to have adjustable fonts, customized image sizes, and tailored number of displays per page. And, to make it more user-centric, the overall navigation options should always be available at the tip of the fingers to prevent user from getting lost while browsing your online store.
While going through your app, purchasing a product should only require a click - to know a desire to purchase, to indicate a product enticing the user’s interest, to get the option where user can get the tailored information, and obviously, the checkout button. A user-centric app always includes these quick and easy options to help users quickly locate what they are looking for. Any deviation that creates hindrance to potential customers throughout their online purchasing process may result into chances of switching over to next app.
For any business customer retention plays a crucial role. So, you shouldn’t always spend all of your effort and attention on new shoppers. For increasing customer retention a comprehensive and robust analytics can help like Flurry. Through a pioneering and detailed analytics you can get a detailed analysis of new and existing customers including their demographics, age, source etc. And, that will help you in adopting the targeted product approach and defining your product marketing strategy like reward programs or loyalty points.
However, monetization plays a crucial role in the success of any app. But advertisements like videos and pop-ups aimed to market an e-commerce application can prove to be an inappropriate marketing strategy. You can opt for Tenuous and palliative advertising tabs that frequently line the bottom of a checkout or shopping cart page. Advertisements that are not sound may result into large drains on data and will certainly end up with rapid app removal and will be left out entirely.
Your app security should never be compromised. Ensure properly that all your financial, personal and professional data that passes through your application are secured. Being a responsible development partner, you need to ensure that the app and other services – including Cloud infrastructure or software – are secured. And, if a data breach occurs it may result into deprived information security source. And, your e-commerce app may become an oppressive and nagging mark that can certainly damage your return on investment.
Be creative. Be innovative. And, be passionate for what you do. By following the above mentioned factors and by choosing the mobile app development partner, get your best-in-class M-Commerce app developed but the key to success would be to hire a good m-commerce app development company.
Shivam Srivastav is Marketing Communications Manager at Appinventiv, one of the fastest growing mobile app development companies with 230+ ‘top-notch’ apps in app stores. He is passionate, adept and works in collaboration with the top mobility experts to cater the mobile app development requirements of clients across the globe. He strives to discover new possibilities and always come up with cost-effective strategies. Besides working on the taking the brand to a considerable height, he loves to share his knowledge with others.